Deborah Carver 🪩

Deborah Carver 🪩 Email and Phone Number

Publisher and Consultant @ The Content Technologist
Minneapolis, MN, US
Deborah Carver 🪩's Location
Minneapolis, Minnesota, United States, United States
Deborah Carver 🪩's Contact Details
About Deborah Carver 🪩

I'm an independent content strategist focused on rebuilding a better web. I publish the weekly newsletter The Content Technologist, a resource for content professionals working in the age of algorithms. As an indie consultant, I work with brands and agencies of all kinds to develop high-quality, discoverable digital content.I help brands, publishers, and agencies:1.) discover what's in their branded knowledge graph (and how it compares to the competitive landscape)2.) identify exactly how content creates value for their organization (and how to measure and describe that value)3.) benchmark their content efforts to support future growth.In 2024, I'm publishing a series of four quarterly courses under The Content Technologist, designed to share my results-focused audience research and content strategy methodologies. Get more information and tap into pre-release deals at https://courses.content-technologist.com.I also develop custom training for teams who want to learn audience research, structural SEO, and content measurement. Drop a line if you're interested!As far as my background:I spent the first ten years of my career in and around legacy publishing. I interned at major book publishing companies and assisted companies in transforming their physical content to digital media. In graduate school (UMN 2009), I wrote papers about blogging and digital content operations before it was cool. Following grad school, I bopped around for a while, working at mixology bars and experimenting with content for the B2B side of foodservice.In 2013, I began a role in search at a digital marketing company, and I've been working in SEO and organic digital content ever since. I have been lucky enough to train at the intersection of SEO and UX with the best, most creative enterprise thinkers in search, cross-channel marketing, and content strategy.I've worked with multiple Fortune 500 brands on combining the best practices of publishing, search optimization, conversion rate optimization, and user experience to improve full-funnel business performance. In both practitioner and management roles, I've reviewed more than 100 Google Analytics profiles across all industries and have helped many companies transition to Google Analytics 4.So... how can I help you with your website user experience and content strategy? My DMs are always open.

Deborah Carver 🪩's Current Company Details
The Content Technologist

The Content Technologist

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Publisher and Consultant
Minneapolis, MN, US
Website:
content-technologist.com
Employees:
1
Deborah Carver 🪩 Work Experience Details
  • The Content Technologist
    Publisher And Consultant
    The Content Technologist
    Minneapolis, Mn, Us
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  • The Content Technologist
    Publisher / Consultant
    The Content Technologist May 2023 - Present
    Minneapolis, Minnesota, United States
    Founded in 2019 and expanded in 2023, The Content Technologist is a newsletter, consultancy and web-based resource for content professionals working in the age of algorithms.On a freelance basis, I also consult with agencies and content strategy leaders, implementing many of the strategic skills I teach and write about. These include, but are not limited to, in-depth audience and keyword research; information architecture and structured content reviews; tool selection and… Show more Founded in 2019 and expanded in 2023, The Content Technologist is a newsletter, consultancy and web-based resource for content professionals working in the age of algorithms.On a freelance basis, I also consult with agencies and content strategy leaders, implementing many of the strategic skills I teach and write about. These include, but are not limited to, in-depth audience and keyword research; information architecture and structured content reviews; tool selection and recommendation; content strategy service design; strategic SEO planning; measurement strategy; and Google Analytics 4 implementation. Show less
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  • The Content Technologist
    Principal Consultant
    The Content Technologist May 2019 - Present
    Greater Minneapolis-St. Paul Area
    I help agencies and businesses choose and implement content marketing software. I also write a weekly newsletter about content technology, content marketing/operations, and digital creative trends.I specialize in technologies that are content-adjacent, including: content management systems (CMS), marketing automation software, email service providers (ESP), digital asset management systems (DAM), SEO software, content platforms, account-based marketing (ABM), interactive content tools… Show more I help agencies and businesses choose and implement content marketing software. I also write a weekly newsletter about content technology, content marketing/operations, and digital creative trends.I specialize in technologies that are content-adjacent, including: content management systems (CMS), marketing automation software, email service providers (ESP), digital asset management systems (DAM), SEO software, content platforms, account-based marketing (ABM), interactive content tools and quiz creators, project management systems, AR/VR, content AI... you get the idea. If you use it to manage content production and distribute content, it's in my wheelhouse.I work with publishers, agencies, brands and media companies on developing digital-first solutions for their content strategy and foster transitions into new content systems. Show less
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  • Indee
    Founding Member
    Indee Jul 2020 - Present
    A modern marketing co-op of solopreneurs founded to give businesses better options. From brand strategy to UX, copywriting to video production, SEO to social media strategy, Indee is a one stop shop for any combination of A-list marketing pros.
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  • Msp-C
    Director Of Digital Strategy
    Msp-C Jan 2017 - May 2019
    Greater Minneapolis-St. Paul Area
    Even the best content has no impact if no one sees it, and getting that content noticed online gets more difficult every year. At MSP-C I led a team that worked hand-in-hand with our creative department to ensure that our clients stand out and get results from their content marketing. In digital content the target is always moving (hello, algorithm changes!), so I guided our team to stay on top of changes in content marketing strategy -- whether we were taking on a website… Show more Even the best content has no impact if no one sees it, and getting that content noticed online gets more difficult every year. At MSP-C I led a team that worked hand-in-hand with our creative department to ensure that our clients stand out and get results from their content marketing. In digital content the target is always moving (hello, algorithm changes!), so I guided our team to stay on top of changes in content marketing strategy -- whether we were taking on a website redesign or conducting a content-driven marketing campaign.I worked with Fortune 500 companies in healthcare, medical devices, tech, consumer packaged goods and advised on digital strategies for MSP’s in-house publishing products. Show less
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  • Nina Hale, Inc. - Digital Marketing Agency
    Senior Performance Content Manager
    Nina Hale, Inc. - Digital Marketing Agency Sep 2016 - Nov 2016
    Greater Minneapolis-St. Paul Area
    From keyword research to lead nurturing, I build actionable content strategies based on search data and user behavior. Then I measure. Then I tweak. Then I measure again. And lather, rinse, repeat.I have led clients to digital content success in the following areas: nonprofit, arts and entertainment, financial services, health care, and fitness.
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  • Nina Hale Inc.
    Content Marketing Manager
    Nina Hale Inc. Sep 2013 - Sep 2016
    Minneapolis, Mn
    In my first three years at Nina Hale, Inc., I was a recognized thought leader and core team member in the development of the agency's data-driven content strategy process. I developed and execute deliverables that led clients to organic search and digital content success, leading to a national award in 2016.
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  • Ubm Catersource Magazine, Conference & Tradeshow
    Editor/Content Manager
    Ubm Catersource Magazine, Conference & Tradeshow Feb 2012 - Sep 2013
    Greater Minneapolis-St. Paul Area
    At Catersource, a B2B magazine and event for professional caterers, I developed and managed all content -- from Facebook posts to videos to print magazine features. By focusing on digital content success, I grew website traffic by 25% in one year.
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  • Twin Cities Runoff
    Founding Publisher And Editor-In-Chief
    Twin Cities Runoff May 2010 - Feb 2012
    Greater Minneapolis-St. Paul Area
    -Published weekly longform local journalism website with a team of writers and developers-Wrote press releases and ran promotional events around Twin Cities Runoff brand
  • Freelance And Contract Creative
    Project Manager, Copy Writer, And Marketing Specialist
    Freelance And Contract Creative Jun 2009 - Feb 2012
    Greater Minneapolis-St. Paul Area
    -Wrote, edited, and created B2B and B2C content for web, print, and customer communications-Clients included: Medica, DRC, and Keystone Retaining Wall Systems-Edited academically oriented content for former professors at the University of Minnesota
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  • Graves World Hospitality
    Server
    Graves World Hospitality Nov 2009 - Feb 2011
    Minneapolis, Mn
    -Honed sales and marketing skills at one of Food & Wine's 50 Best Bars in America-Achieved highest sales in the restaurant for six consecutive months before departing
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  • University Of Minnesota
    Instructor, Teaching Assistant, And Research Assistant
    University Of Minnesota Aug 2007 - May 2009
    Greater Minneapolis-St. Paul Area
    -Created course content for an intermediate undergraduate-level seminar on editing and design-Initiated inclusion of digital media strategies, including blogging, in previously print-based editorial course
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  • The History Press Usa
    Project Editor
    The History Press Usa Jun 2006 - May 2007
    Charleston, South Carolina Area
    -Copy edited manuscripts for regionally focused history books, mostly around the southeast-Worked with a team of publishing professionals on all steps of the publishing process
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Deborah Carver 🪩 Skills

Content Strategy Digital Marketing Content Marketing Marketing Strategy Audience Development Digital Strategy Non Profit Marketing Publishing Video Editorial Marketing Research Content Management Search Engine Optimization Press Releases Social Media Marketing Editing Newsletters Seo Digital Media Creative Writing Copywriting Web Content Strategic Partnerships Publications Magazines Web Analytics Storytelling Google Analytics Wordpress Photoshop Website Copy Adobe Creative Suite Blogging Indesign Google Docs Audience Engagement B2c Marketing B2b Marketing Writing Digital Publishing Video Production Strategic Communications Data Analysis Content Development Mobile Content Social Media Marketing

Deborah Carver 🪩 Education Details

Frequently Asked Questions about Deborah Carver 🪩

What company does Deborah Carver 🪩 work for?

Deborah Carver 🪩 works for The Content Technologist

What is Deborah Carver 🪩's role at the current company?

Deborah Carver 🪩's current role is Publisher and Consultant.

What is Deborah Carver 🪩's email address?

Deborah Carver 🪩's email address is de****@****ail.com

What is Deborah Carver 🪩's direct phone number?

Deborah Carver 🪩's direct phone number is +161239*****

What schools did Deborah Carver 🪩 attend?

Deborah Carver 🪩 attended University Of Minnesota, New York University.

What are some of Deborah Carver 🪩's interests?

Deborah Carver 🪩 has interest in American Cocktailing, Social Media, Twin Cities Culture, Twentieth Century History, Food, Foodservice, Style, Long Form Narrative Journalism, Content Creation, Womens Media.

What skills is Deborah Carver 🪩 known for?

Deborah Carver 🪩 has skills like Content Strategy, Digital Marketing, Content Marketing, Marketing Strategy, Audience Development, Digital Strategy, Non Profit Marketing, Publishing, Video, Editorial, Marketing Research, Content Management.

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