Debra Chan Email & Phone Number

Singapore

Singapore

Manage a team of account executives in planning and aligning public relations activities on a regional basis for key account Lenovo ASEAN (Singapore Indonesia, Malaysia, Philippines, Thailand and Vietnam) while juggling other consumer technology and lifestyle accounts e.g. Symantec, Philips, DHL Express, and Belkin.Ensure accurate cascading down of communications messaging from headquarters to achieve intended impact and goals. Responsibilities include timeline and budget management, strategic counsel and alignment of PR campaigns among all six markets to maximize ROIs. Strong understanding of communications processes at senior executive/ director level through close liaison with clients; deftly bridged communication gaps between client and agency during transition periods on client’s side (in-coming and out-going of personnel).Involved in set up of APAC crisis communications framework, simulation planning, handbook design and other internal communications processes for Lenovo.In charge of interviewing, recruiting and mentoring of interns.

Singapore

Spearheaded development of effective public relations campaigns/ strategies in support of clients’ marketing efforts; garnered quality media coverage (quality + quantity) through effective liaison with editors from mainstream publications. Coordinated multiple projects and met timelines through effective management of freelancers; streamlined workflow for increased productivity. Wrote executive briefings/ speeches for client’s spokesperson. Significantly raised public profiles and built brand awareness for small and medium-sized enterprises (SMEs) and e-commerce start-ups e.g StreetDeal. Developed social media content strategy for Symantec and corresponding tactical steps to take.Promoted Cadbury’s “Joy of Giving” campaign, from crafting story angles to obtaining vendor quotes and liaising with events agency; campaign led to exposure in key media and online influencers.

Singapore

Created media invites, personalized pitches to target audiences at various publications; consistently exceeded expectations on media turnout and coverage. Wrote executive briefings/ speeches for client’s spokesperson. Carefully built positive media relationships while managing more challenging ones with creativity, diplomacy and perseverance; successfully obtained significant coverage in accordance to client’s requests e.g. crafted personalized media pitch which resulted in dedicated profile story for Symantec in The Straits Times’ Digital Life pull-out. Researched and wrote effective press releases, pitch letters, specialized content and other public relations documents to support integrated marketing goals and go-to-market offerings for clients.

Singapore

Successfully parlayed an internship opening into a full-time position. Rapidly learned the ropes of crafting targeted public relations campaigns for technology and lifestyle accounts.Provided essential help and support to senior account executives by managing new product launches and other media events; coordinated necessary logistics and scheduling.

Singapore

Sourced and trained new hires for data entry work.Created introductory video for Little Lives.Crafted FAQs for Little Lives.

Bachelor Of Social Sciences, Corporate Communications And Psychology, High Meri

Activities and Societies: Secretary for Stageit (Drama Club), Teaching assistant for 2 modules in Ethics and Social Responsibility, Senior.

A Levels, English, Mathematics, Chemistry

Activities and Societies: Deputy Director of Club Services for Interact Club