Deborah Cho Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

INFLUENCER MANAGEMENT, STRATEGY & GROWTH: ‣ Recruit and retain top influencers through white-glove service and key touch points including but not limited to: 1:1 communication, custom strategy, data analysis, contract negotiation, issue escalation, and conflict-resolution‣ Produce data-driven affiliate strategies for top influencers that align with revenue goals and the company's milestones‣ Partners cross-functionally with Business Development, Casting Strategy, and Campaign Operations to ensure top influencers are routinely cast on both sales-focused and brand awareness campaigns‣ Provide influencer updates to cross-functional teams to provide performance context and aid brand/retailer client strategy ‣ Partner with Business Development and Casting Strategy to create custom and strategic client pitches that highlight the influencer’s unique brand and performance capabilities‣ Escalate any issues with our platform and data to the appropriate stakeholders, offering potential solutions for the influencer and guiding the team towards a more efficient resolution process‣ Analyze historical and third-party data and analytics to form strategies‣ Promote cross-functional collaboration from the influencer POV to ensure their needs stay top of mind for overall business strategiesLEAD THE CREATOR INNOVATION STRATEGY TEAMDYNAMIC CREATOR (VIDEO-FIRST) RECRUITMENT & STRATEGY: ‣ Create new and improved cross-functional processes and structures to streamline the new team's onboarding of video-first influencers‣ Build strategic and strong relationships with key Dynamic agency and influencer partners‣ Continue synergy between Account Management and the Influencer Recruiting Pod to source, surface, and court high-potential and new-to-network influencers and add them to the managed account pipelinesINFLUENCER EVENTS & ACTIVATIONS: ‣ Work alongside the Marketing team to plan and execute in-person and virtual events focused on influencer acquisition and retention

Los Angeles, California, United States

Collective Voice is a creator marketing partner that does it all, from affiliate marketing to brand partnerships‣ Manage a roster of top content creators / influencers and recommend best practices with a goal of increasing account performance and driving loyalty for ShopStyle Collective‣ Track performances for top content creators / influencers and relay key insights to leadership and internal teams‣ Contribute to strategy in casting process for sponsored activations ‣ Have a strong pulse on influencer marketing trends and translate findings into actionable strategies for managed accounts‣ Analyze client performance data by using BI programs such as Tableau, CreatorIQ, JIRA and Portal‣ Source new users and content creators across a wide range of verticals ‣ Work cross-functionally with retailer, brand strategy, engineering, and product teams to resolve issues impacting client performance

Playa Vista, Ca

CLIENTS: Mars Wrigley (Starburst, Skittles, M&M'S, 3 Musketeers, Maltesers, Extra Gum, Orbit Gum, 5 Gum, Altoids, Hubba Bubba), Armani Exchange, Ted Baker, Patron and more‣ Celebrity and influencer red carpet and press dressing via an exclusive luxury fashion showroom in West Hollywood - the first of its kind dedicated to community, culture, content and fashion‣ Project manage celebrity and influencer events including guest list curations, invitation outreach and tracking, event coverage, social hits scanning, reporting, analytics and more ‣ Executed and managed celebrity and influencer events including guest list curations, invitation outreach and tracking, event coverage, social hits scanning, reporting, analytics and more‣ Managed celebrity and influencer personalized and exclusive mailers/seeding through strategy and creativity‣ Daily scanning and clipping of social hits ‣ Tracked and reported analytics of clipped results to share with clients‣ Proactive meetings with celebrities, influencers, publicists, managers, agents, etc. to keep them top of mind for our brand clients, events, projects and opportunities‣ Managed fashion showroom product display, organization, inventory, etc.‣ Daily warehouse project management to ensure that our mailers were created and packaged perfectly before sending it off to celebrities and influencers» EVENTS: Mariah Carey's winter wonderland press day for the 25th anniversary of, "All I Want for Christmas Is You" album, Samsung's Galaxy Fold influencer launch, Ted Baker press events, Calvin Klein's LA Pride campaign press day and content shoot, Extra Gum's press day with Karamo Brown, Disney x Hasbro event, PÜR x Barbie makeup collaboration event, The XX Project panel, Armani Exchange press events, Tings Magazine's Paris Jackson's cover event hosted by Rita Ora, Gone West music showcase, industry and influencer happy hours and moreINSTAGRAM: @hideawaystyleWEBSITE: https://www.hideawaystyle.com

Beverly Hills, Ca

From film to television to Broadway, BWR served as a strategic partner in building an actor's public image and career across all mediums. Previously BWR Public Relations, now The Initiative Group (Instagram: @initiativepr).‣ Pitched and secured targeted publicity campaigns curated for each client‣ Project managed detailed schedules for clients on behalf of their press activities‣ Coordinated domestic and international travel for clients on behalf of their press tours‣ Composed memos such as publicity offers, requests, status reports, etc.‣ Created and maintained client schedules and calendars‣ Responsible for keeping biographies current, maintain press clippings and press kits ‣ Provided client coverage at red carpets, publicity appearances, photo shoots and other press related events ‣ Maintained ongoing lists of all pitches and its status‣ Created and maintained active media lists using the following data bases: Cision, IMDB Pro, Celebrity Intelligence ‣ Provided administrative support to the VP and Director of the talent department: managing high volume of phone calls, maintaining multiple calendars, coordinating meetings, expensing and more‣ Coordinated, negotiated fees and secured make-up and hair arrangements for client publicity appearances‣ Assisted with corporate, television and fashion events with check-in and talent coverage on red carpets and press events

La Habra, Ca

‣ Managed company's calendar/schedule‣ Single-handedly conducted client meetings that harmoniously integrated the clients' visions ‣ Accurately created and updated itemized invoices for clients‣ Regularly followed up with clients until their event‣ Coordinated on event days by ensuring that everything went smoothly‣ Setup and break down on weekly events

London, United Kingdom

‣ Managed The Social Shop's social media channels: Facebook, Twitter, LinkedIn, Pinterest, Google+‣ Wrote weekly blogs for The Social Shop and client's blogs

Los Angeles, Ca

‣ Assisted with event production‣ Created and managed media lists using data bases such as: IMDB Pro, Cision and Fashion Monitor ‣ Compiled press clippings ‣ Completed office work: filing and organizing‣ Developed client bios‣ Prepared potential client PowerPoint proposals‣ Researched clients‣ Sent event invitations

Los Angeles, Ca

‣ Assisted with event production while working at event setup & cleanup‣ Maintained administrative duties: filed client contracts, ordered supplies, researched, managed phone calls, organized shipments, managed inventory database‣ Escorted celebrities/media during eventsParticipated with the execution of the following events: » The Grammy Museum's 2014 Jane Ortner Education Award Luncheon with keynote speaker: First Lady Michelle Obama » Pre-Espy Awards Luxury Lounge » Pre-Emmy Awards Luxury Lounge

Bachelor’S Degree, Communication Studies, Journalism, Public Relations

Activities and Societies: Korean American Student Association‣ Major: Communication Studies ‣ Minor: Journalism with an emphasis in Public.

Study Abroad & Internship

Gained valuable life experiences whilst living and working in London and traveling all of Europe.

High School

Activities and Societies: President of Liberty in North Korea (LiNK) ClubAP College Level Courses taken: ‣ English Language.