Deborah Cho Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• INFLUENCER MANAGEMENT, STRATEGY & GROWTH:
• Recruit and retain top influencers through white-glove service and key touch points including but not limited to: 1:1 communication, custom strategy, data analysis, contract negotiation, issue escalation, and.
• Produce data-driven affiliate strategies for top influencers that align with revenue goals and the company's milestones
• Partners cross-functionally with Business Development, Casting Strategy, and Campaign Operations to ensure top influencers are routinely cast on both sales-focused and brand awareness campaigns
• Provide influencer updates to cross-functional teams to provide performance context and aid brand/retailer client strategy
• Partner with Business Development and Casting Strategy to create custom and strategic client pitches that highlight the influencer’s unique brand and performance capabilities

Los Angeles, California, United States

• Collective Voice is a creator marketing partner that does it all, from affiliate marketing to brand partnerships
• Manage a roster of top content creators / influencers and recommend best practices with a goal of increasing account performance and driving loyalty for ShopStyle Collective
• Track performances for top content creators / influencers and relay key insights to leadership and internal teams
• Contribute to strategy in casting process for sponsored activations
• Have a strong pulse on influencer marketing trends and translate findings into actionable strategies for managed accounts
• Analyze client performance data by using BI programs such as Tableau, CreatorIQ, JIRA and Portal

Playa Vista, CA

• CLIENTS: Mars Wrigley (Starburst, Skittles, M&M'S, 3 Musketeers, Maltesers, Extra Gum, Orbit Gum, 5 Gum, Altoids, Hubba Bubba), Armani Exchange, Ted Baker, Patron and more
• Celebrity and influencer red carpet and press dressing via an exclusive luxury fashion showroom in West Hollywood - the first of its kind dedicated to community, culture, content and fashion
• Project manage celebrity and influencer events including guest list curations, invitation outreach and tracking, event coverage, social hits scanning, reporting, analytics and more
• Executed and managed celebrity and influencer events including guest list curations, invitation outreach and tracking, event coverage, social hits scanning, reporting, analytics and more
• Managed celebrity and influencer personalized and exclusive mailers/seeding through strategy and creativity
• Daily scanning and clipping of social hits

Beverly Hills, CA

• From film to television to Broadway, BWR served as a strategic partner in building an actor's public image and career across all mediums. Previously BWR Public Relations, now The Initiative Group (Instagram.
• Pitched and secured targeted publicity campaigns curated for each client
• Project managed detailed schedules for clients on behalf of their press activities
• Coordinated domestic and international travel for clients on behalf of their press tours
• Composed memos such as publicity offers, requests, status reports, etc.
• Created and maintained client schedules and calendars

La Habra, CA

• Managed company's calendar/schedule
• Single-handedly conducted client meetings that harmoniously integrated the clients' visions
• Accurately created and updated itemized invoices for clients
• Regularly followed up with clients until their event
• Coordinated on event days by ensuring that everything went smoothly
• Setup and break down on weekly events

London, United Kingdom

• Managed The Social Shop's social media channels: Facebook, Twitter, LinkedIn, Pinterest, Google+
• Wrote weekly blogs for The Social Shop and client's blogs

Los Angeles, CA

• Assisted with event production
• Created and managed media lists using data bases such as: IMDB Pro, Cision and Fashion Monitor
• Compiled press clippings
• Completed office work: filing and organizing
• Developed client bios
• Prepared potential client PowerPoint proposals

Los Angeles, CA

• Assisted with event production while working at event setup & cleanup
• Maintained administrative duties: filed client contracts, ordered supplies, researched, managed phone calls, organized shipments, managed inventory database
• Escorted celebrities/media during eventsParticipated with the execution of the following events: » The Grammy Museum's 2014 Jane Ortner Education Award Luncheon with keynote speaker: First Lady Michelle Obama ».

Bachelor’S Degree, Communication Studies, Journalism, Public Relations

Activities and Societies: Korean American Student Association‣ Major: Communication Studies ‣ Minor: Journalism with an emphasis in Public.

Study Abroad & Internship

Gained valuable life experiences whilst living and working in London and traveling all of Europe.

High School

Activities and Societies: President of Liberty in North Korea (LiNK) ClubAP College Level Courses taken: ‣ English Language and.