Deb Chusid Email & Phone Number

New York, NY, US

• In my current role, to improve market positioning and raise brand recognition, I create and put into action brand strategies. I work with female artists to produce distinctive and powerful artwork that draw attention.
• Founded and established Tembo NYC from ground up as sustainable brand specializing in artful accessories for social good.
• Forged transformative partnership with an immigrant women’s sewing cooperative, fostering economic growth and women’s empowerment within their Queens, NYC community.

• In my former role, for a variety of well-known companies, including Coke, United, Xerox, Pepperidge Farms, Pfizer Public Health, Chantix, Special Olympics, and Washington Regional Alcohol Programme (WRAP), I have led.
• Transitioned a basic assignment for the Chantix "testimonial" print campaign into a simply powerful visual campaign resulting in a national award-winning bronze medalist from the DTC National Advertising Awards.
• Conceptualized and designed the Washington Regional Alcohol Program's (WRAP) objective of promoting safe transportation through the "Beautiful" CPSF campaign, resulting in double-digit growth of 20% in the utilization.
• Played a pivotal role as a lead creative in various new business pitches, contributing to the successful acquisition of the Pfizer Public Health account for Y&R.

Boston, Massachusetts, US

• During this role, I oversaw managed team of 9 writers, art directors, UX designers, and social media managers, collaborating closely with them to create an award-winning digital campaign for AstraZeneca.
• Creative team lead of a highly successful and prestigious multi award-winning “Take it From a Fish” digital campaign for AstraZeneca, achieving exceptional engagement and brand recognition.
• Served as brand team's creative lead, guiding the creation and development of the brand identity for AstraZeneca's social responsibility project, "The Turnout, " effectively communicating its mission and values.

• During this tenure, in accordance with the objectives of the client and the preferences of the target demographic, I created captivating visual assets and creative campaigns. I worked closely with clients to fully.
• Collaborated with various brands, including Lysol Fabric Mist, Charles Schwab, Dos Equis, Claritin, Chase Sapphire, and NY Presbyterian Hospital.
• Conceptualized and directed a TV commercial for Lysol Fabric Mist; increased brand awareness and product visibility.
• Creative concept development and execution for winning new business pitch for Dos Equis and Pixar (M-go), securing valuable contracts and partnerships.

New York, NY, US

Associate Creative Director

Digital Marketing Certificate

Bachelor Of Fine Arts, Graphic Design