Lead national marketing efforts to drive brand awareness and engagement. Manage a dynamic team focused on innovative digital marketing strategies, impactful tradeshows and events, and the strengthening of dealer network relationships. Responsible for enhancing Suzuki's presence in the Canadian market and delivering exceptional value to customers and partners.

As the Senior Digital Creative Director at SDImktg, I lead the digital design systems for the company's extensive house of brands, managing high-profile clients including Rogers Communications, Sportsnet, SickKids Foundation, PC Financial, BMO, Fairstone, and more. In this role, I am responsible for managing a team of designers to create and maintain accessible and scalable design systems for a diverse range of digital products. My strong ability to communicate design requirements effectively to development teams, coupled with a deep understanding of compliance standards, ensures the seamless integration of innovative and accessible solutions. Through strategic leadership, I contribute to the success of the company's digital initiatives and elevate the overall creative direction for our prominent clients.

As Creative Director at Fuel Media, I led a dynamic design team in shaping the visual identity and user experience of digital products. I focused on developing and maintaining accessible digital design systems, ensuring compliance with relevant standards. My role also involved driving conversion optimization initiatives, using data-driven insights and A/B testing strategies to enhance user journeys and boost conversion rates. With a strong portfolio showcasing successful digital product design and accessibility compliance, I demonstrated a deep understanding of design principles, user experience, and industry trends. My collaborative approach with cross-functional teams contributed to seamless project delivery, and my leadership skills fostered a culture of innovation within the team.

As a Multimedia Designer at Sun Media, I specialized in designing print and web advertisements, as well as advertorials for both the newspaper and online outlets. Operating within a fast-paced environment driven by the 24-hour news cycle, I demonstrated a proven ability to deliver high-quality products within tight deadlines. My role required adept management of competing priorities, showcasing my capacity to balance multiple tasks efficiently while maintaining a commitment to delivering visually compelling and effective design solutions. Through my contributions, I played a vital role in enhancing the visual appeal and effectiveness of Sun Media's print and online content.

Crafted impactful communication materials for the Ministry of Northern Development and Mines and the Minister, including speeches, media advisories, backgrounders, and press releases. Maintained strict adherence to Cabinet office communication guidelines. Organized media events and tours to effectively promote ministry initiatives, contributing to a positive public image.