Worked as an advisor to launch and develop the East India market, primarily West Bengal, Bihar, and the North Eastern Regions of Sleepkraft mattresses and PU Foam.Appointed 12 Distributors under the above states, more than 140 dealers, and 2 Exclusive FOFO stores in WB under the distributors.Procured INR 12.82 crore of business in FY 22-23 (above mentioned 3 regions only).

Preserved leadership, and strategic decisions were made to increase sales of Mattresses, Foam, and HCP (Pillows, Protectors & other items)Determined the sales & network expansion targets of the Sales Team based on market sizeTrack sales & network expansion targets against achievement with the Sales Team and DistributorsFormalised Sleepwell, Feather Foam, and Starlite Mattresses' Primary & Secondary SchemesConsulted with Zonal Heads, this was used to build a Consumer Offer for Sleepwell MattressesKept a track of allowed budget against scheme-related expensesActed In-Charge of the Zones' fundamental Gross ProfitPlanned and prepared export sales strategies for Bhutan, Nepal and Bangladesh

Grew the business from a turnover of INR 4 cr. (2004 -05) to INR 225 cr. (2018-19) of East ZoneAppointed the following:18 Distributors out of 23 Distributors in the East.Over 110 Sleepwell FOFO Showrooms and 120 Shoppes in East.Organized the carpenters meet regularly to train carpenters on how and where to utilize superior industrial foam Successfully organized distributor-wise dealer meets every yearPlayed a key role in In-Charge of Production for the Kolkata unit for two years (2007 and 2008)