• Research and Marketing for the India Market (www.m88.com)• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations• Communicating with target audiences and managing customer relationships;• Writing and proofreading copy• Managing budgets• Valuating marketing campaigns• Monitoring competitor activity• Day-to-day management of paid and natural search engine marketing campaigns• Oversight and management of onsite and offsite SEO resources• Research and strategic planning for paid and natural search campaigns

• Maintain day-to-day client contact for Search Engine Marketing Campaign execution • Responsible for understanding client goals and agency deliverables • Day-to-day liaison with internal team members on Campaign developments • Responsible for contributing ideas to grow the clients business • Pro actively providing the clients marketing plans with the greatest amount of value-added communications. • Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. • Tracks, analyzes and summarizes program results and progress • Help prepare and research needed materials for client presentations and engagements • Conduct research and fact-finding for reports, presentations and articles • Perform keyword research and basic analysis • Monitor progress of campaigns using various reporting tools • Be able to clearly convey and explain search engine best practices to company associates and to clients. • Training subordinates with goal to make each member self efficient and execute independently.

• Monitor, track, and report on paid search metrics, including trend analysis.• Provide support for search engine optimization recommendations.• Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing.• Provide ad-hoc support for the Search Engine Marketing team including:• Set up of new campaigns• QA creative• Assist in Keyword discovery and expansion• Top keywords raking by category• ROI by Campaign, Site, and Category• Research and analyze competitor advertising links