Debendra Mohanta Email & Phone Number

Mumbai, Mh, In

Bhubaneswar, Odisha, India

Consulted with real estate and SME clients, developing tailored marketing strategies that increased lead generation and improved customer acquisition.Implemented data-driven digital marketing strategies, enhancing brand performance and ROI across traditional and digital channels.Increased the Digital presence by developing Websites and bringing the offline business to online through Social Media Paid and Organic Campaigns.

Bhubaneswar, Odisha, India

Spearheaded strategic marketing and communications plans, increasing market share and enhancing brand awareness by 20%.Directed market research initiatives to analyze consumer behaviour and preferences, leading to data-driven adjustments in product positioning.Developed and executed omnichannel marketing strategies, GTM strategies, Product launch campaigns, lead generation activities, customer referral programs, repeat purchases, and customer retention.Analysed consumer behaviour and campaign performance, resulting in the realignment of strategies that boosted customer engagement by 30% on various platforms (both online and offline)Activities and KRAs- Evolved and implemented strategic marketing and communications plans, significantly increasing market presence and brand awareness.-Developed marketing strategies to expand footprint and drive trials and repeat purchases, ensuring consumer needs are met.-Analyzed consumer behaviour and marketing campaign impacts on sales, realigning strategies to maximize market penetration.-Identified new prospect channels to enhance audience engagement.-Led digital media marketing campaigns across online channels, including SEO, SEM, and SMM.-Drove business performance improvement by increasing campaign response rates.-Evaluated brand positioning to refine vision, mission, and strategies based on consumer insights.-Collaborated with stakeholders for timely campaign execution and developed marketing collateral to promote value propositions.-Proactively identified market demand changes, modifying strategies to achieve revenue targets.-Managed multiple vendor agencies across creative, web, and social platforms to foster collaboration and achieve impactful execution.-Controlled communications across various media, including sales collateral, presentations, emails, websites, social media, events, and videos.

Mumbai Area, India

Directed corporate branding, communications, and PR initiatives that elevated brand reputation and customer engagement. Developed and executed omnichannel marketing strategies, GTM strategies, and Product launch campaigns.Collaborated with senior leadership to identify marketing needs, strategized, and launched impactful campaigns (Online, Offline & BTL platforms) that increased brand visibility and sales by 40%.Optimized marketing budgets through rigorous ROI analysis, resulting in a 20% reduction in costs while maintaining campaign effectiveness.Formulated digital marketing strategies, including SEO, SEM, and content marketing, increasing website traffic by 35% and sales conversion rates from lead to Walkin by 15%, and Walkin to bookings by 10%.Leveraged data analytics and AI Tools to enhance customer segmentation and personalize marketing messages, increasing customer engagement rates by 35%Led 360-degree marketing campaigns that reinforced brand positioning, contributing to a 25% revenue increase.Enhanced social media presence by developing targeted campaigns that grew follower engagement by 50% across platforms.

Mumbai, Maharashtra, India

Spearheaded integrated marketing campaigns that combined digital and traditional channels, resulting in a 40% increase in lead generation and a 25% boost in sales conversions within one year.Developed targeted content marketing strategies that enhanced online visibility and engagement, contributing to a 50% increase in website traffic and improved search engine rankings.Executed data-driven social media campaigns that grew follower engagement by 60% and expanded brand awareness across key demographics in the Thane GB Road micro market.Managed the design and production of marketing collateral, including brochures and promotional materials, ensuring consistent brand messaging and increasing customer inquiries by 30%.Collaborated with cross-functional teams to launch successful promotional events, driving foot traffic to properties and achieving a 35% increase in site visits and customer interactions.Analyzed market trends and competitor activities, providing actionable insights that informed strategic marketing decisions and improved overall campaign effectiveness by 20%.Optimized budget allocation for digital and traditional marketing initiatives, ensuring a 15% reduction in costs while maintaining high-impact results and maximizing ROI.

Mumbai Area, India

Designed and executed comprehensive corporate communication strategies that enhanced brand reputation and stakeholder engagement, resulting in a 30% increase in positive media coverage.Developed targeted digital marketing campaigns across multiple platforms, improving online engagement by 50% and driving a significant increase in lead generation for client projects.Spearheaded brand communication initiatives that established a consistent messaging framework, enhancing brand identity and recognition, leading to a 40% increase in customer inquiries.Managed public relations efforts, including media outreach and event coordination, that secured high-profile coverage and improved client visibility in competitive markets by 25%.Conducted in-depth market research and analysis to inform communication strategies, providing actionable insights that contributed to a 20% improvement in overall campaign performance.

Mumbai Area, India

Executed internal communication initiatives that enhanced employee engagement by 40%, promoting alignment with corporate goals and fostering a cohesive company culture.Developed and implemented strategic public relations campaigns that increased media coverage by 50%, elevating Afcons Infrastructure's brand visibility and reputation in the industry.Managed crisis communication strategies to effectively navigate challenges, minimizing reputational damage and maintaining stakeholder trust through timely and transparent messaging.Orchestrated the creation of impactful corporate communication materials, including press releases and internal newsletters, resulting in a 35% increase in employee awareness of company initiatives and achievements.Led training and development programs that improved internal communication skills among employees, resulting in a 30% increase in effective cross-department collaboration and enhanced organizational performance.

Mumbai Area, India

Coordinated internal communication initiatives that increased employee engagement scores by 30%, fostering a collaborative culture and improving alignment with corporate objectives.Developed and distributed press releases and corporate announcements, resulting in a 40% increase in media coverage and enhancing Atos India's visibility in the IT solutions sector.Assisted in managing crisis communication efforts, ensuring timely and accurate dissemination of information to stakeholders, which minimized reputational risk during critical situations.Implemented training sessions on effective communication strategies for employees, improving interdepartmental collaboration and enhancing overall operational efficiency by 25%.Monitored and analyzed media coverage and industry trends, providing insights that informed strategic communication plans and contributed to a 20% increase in positive brand perception.

Mumbai Area, India

Developed and implemented targeted communication strategies that enhanced brand visibility in the banking, retail, and petroleum sectors, resulting in a 35% increase in positive media coverage.Spearheaded internal communication initiatives that improved employee engagement scores by 40%, fostering a culture of collaboration and alignment with corporate values.Managed the creation of impactful press materials, including press releases and case studies, which contributed to a 25% increase in customer inquiries and interest from potential clients.Executed comprehensive PR campaigns that effectively promoted new product launches within the banking and retail sectors, leading to a 30% increase in market share.Facilitated training workshops for employees on effective communication practices, resulting in a 20% improvement in cross-departmental collaboration and information sharing.Monitored and analyzed industry trends and media coverage, providing actionable insights that informed strategic communication initiatives and enhanced brand positioning.Coordinated crisis communication plans to manage potential reputational risks, ensuring timely and accurate messaging that maintained stakeholder trust during critical events.

Pgdm, Marketing/Marketing Management, General, A

Activities and Societies: Marketing & Communications, Public RelationsMarketing Management, Branding, PR, Corporate Communications

Bachelor Of Arts - Ba, English Literature (British And Commonwealth), A

Activities and Societies: English