Doug Ebersole Email & Phone Number

• Responsible for implementing complex feature designs to support A/B experimentation and optimization programs for American Express.
• Embedded in an American Express development team supporting large international markets.
• Lead engineer on a product optimization redesign comprised of intricate changes across the stack.
• Contribute to new product launches in card payment and enhancements to existing card products.
• Educate product leadership and fellow engineers on optimization best practices.

Allentown, Pennsylvania Area

• Accountable for new business development, client relationships, profit & loss, brand development, CRM, and marketing initiatives aimed at driving increased business results.
• Secured two major clients within my first year in this role.
• Designed business process to manage more than $20M in COGS and annual revenue.
• Expanded company capabilities in data analytics and CRM.
• Developed a new website and digital media presence.

Bethlehem, Pennsylvania

• Responsible for all facets of the Lehigh Fund's direct response marketing program, $1.5M in annual, unrestricted operating revenue, and a team of three.
• Contributed to 2.5% program growth in three years.
• Executed 25+ direct marketing programs equivalent to 800,000 touches to diverse audiences.
• Implemented donor segmentation strategies based recency, frequency, and monetary value.

State College, Pennsylvania Area

• Responsible for the design, creation, execution, and evaluation of one of the most complex membership, marketing, and fundraising programs in higher education.
• Raised more than $2.3M in annual revenue
• Increased membership growth by 6% in five years.
• Executed 30+ direct response packages annually, including copywriting and design.

Lewistown, Pennsylvania

• Accountable for the design and execution of a comprehensive physician relations program.
• Expanded referral volume to key service lines by 2%.
• Developed CRM strategies, metrics, in-house software, and evaluation tools.

State College, Pennsylvania Area

• Responsible for the execution and management of an annual fundraising program across two counties.
• Managed five major fundraising events accounting for $400K in annual revenue.
• Increased unit income by 20% in consecutive years.