Responsible for implementing complex feature designs to support A/B experimentation and optimization programs for American Express.• Embedded in an American Express development team supporting large international markets.• Lead engineer on a product optimization redesign comprised of intricate changes across the stack.• Contribute to new product launches in card payment and enhancements to existing card products.• Educate product leadership and fellow engineers on optimization best practices.

Accountable for new business development, client relationships, profit & loss, brand development, CRM, and marketing initiatives aimed at driving increased business results.• Secured two major clients within my first year in this role.• Designed business process to manage more than $20M in COGS and annual revenue.• Expanded company capabilities in data analytics and CRM.• Developed a new website and digital media presence.

Responsible for all facets of the Lehigh Fund's direct response marketing program, $1.5M in annual, unrestricted operating revenue, and a team of three.• Contributed to 2.5% program growth in three years.• Executed 25+ direct marketing programs equivalent to 800,000 touches to diverse audiences.• Implemented donor segmentation strategies based recency, frequency, and monetary value.

Responsible for the design, creation, execution, and evaluation of one of the most complex membership, marketing, and fundraising programs in higher education. • Raised more than $2.3M in annual revenue• Increased membership growth by 6% in five years.• Executed 30+ direct response packages annually, including copywriting and design.

Accountable for the design and execution of a comprehensive physician relations program.• Expanded referral volume to key service lines by 2%.• Developed CRM strategies, metrics, in-house software, and evaluation tools.

Responsible for the execution and management of an annual fundraising program across two counties.• Managed five major fundraising events accounting for $400K in annual revenue.• Increased unit income by 20% in consecutive years.