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Communications Director: Extensive experience in corporate communications and global marketing. Results driven and process oriented. Team player with strong track record of delivering projects on-time and within budget. Social media experience. Experience selecting/managing outside vendors.Specialties: Corporate Communications, Public Relations, Content Management, Writing, Editing, Electronic Newsletters, Email Marketing, Social Media, Product Marketing, Project Management.
Retired
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Tech FanRetired Jan 2018 - PresentAnn Arbor, Michigan, United StatesOwner, Semiconductor Equipment Manufacturing Group on LinkedIn (35,000 members)
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Director, Global CommunicationsSemi Jan 2007 - Dec 2017Milpitas, Calif.• Public Relations: Align SEMI functional area (events, programs, research, standards, etc.) messages with PR; write and distribute 110+ press releases per year; establish ongoing dialogue with media and analysts; manage SEMICON West Press Conference and Press Room. • Marcom: Work with regions (Americas, Europe, Japan, Taiwan, Korea, Southeast Asia, China) on communications plans.• Content Strategy: Place strategic (promotional) articles in trade publications; manage content strategy for weekly SEMI e-newsletters (200+ articles/year); includes soliciting, writing and editing technical, event, executive communications. Proposed and implemented regional versions of SEMI Global Update (60,000 subscribers).• Social Media: Manage SEMI company LinkedIn and Twitter. Work with regions on social media best practices.• Web: Manage hub topic sites (Window on China, Smart Manufacturing, etc.) and update various webpages to keep current.• Integrated Marketing: Developed and implemented marketing plans for the SEMICON West “Secure the Future” (advocacy) campaign: event design, print ads, signage; also developed and implemented marketing plans for new Standards product "SEMIViews" and numerous Executive Conferences (ISS, SMC, ITPC): event design, webtile/print ads, email blasts, brochures. -
Consultant/Math TutorSaratoga Hs And West Valley College Jan 2000 - Dec 2006Saratoga, Calif.• Consultant, Saratoga High School: Developed/managed a math/science Tutorial Center; trained peer/parent tutors; 500 tutoring sessions first year • Math Tutor, W. Valley College: Algebra, Calculus• Volunteer for Silicon Valley Open (U.S. Figure Skating Association)
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Marcom Manager/Marketing Program ManagerHewlett-Packard Aug 1985 - Aug 1999Santa Clara/Palo Alto• Marcom: Managed seven publications (budget of $2.5M and seven employees): Published three color 8-pg customer magazines (4-6X/year): T&M News (circulation: 350,000; six languages), HP Update (280,000; six languages), and Computer Advances (120,000); three b/w 30-40 pg internal/employee publications (monthly): HP Channels (19,000; channel partners), Computer News (22,000; sales reps), and Instrument News (9,000; sales reps); plus color 8-pg internal Marcom News (1,000; marcom employees). Cut lead-time in half for internal publications; eliminated competing newsletters and improved information to the sales reps; developed and implemented major “list cleaners” for customer database; hired a consultant on printing and saved $400,000 the first year • Marketing Programs: Managed Printing Services (five employees) and $1M Print-on-Demand vendor for 2,600 HP literature pieces (datasheets, brochures); worked on quantity forecasting model and reordering tool (reduced costs by $300,000/year). • Co-managed the HP Literature Distribution Center (30 employees), a 100,000 sq. ft. warehouse: shipping, receiving, HR, and process issues; also developed and implemented literature fulfillment benchmarking and outsourcing research, then played key role in outsourcing (including placing displaced employees); eliminated 70% of HP literature, reducing storage costs by $250,000/year• Marketing: Writer (business plans); Technical writer (database documentation); Editor
Deborah Geiger Skills
Deborah Geiger Education Details
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Psychology -
Marketing -
Master Of Social Work - Msw
Frequently Asked Questions about Deborah Geiger
What company does Deborah Geiger work for?
Deborah Geiger works for Retired
What is Deborah Geiger's role at the current company?
Deborah Geiger's current role is Tech Fan.
What is Deborah Geiger's email address?
Deborah Geiger's email address is dg****@****emi.org
What is Deborah Geiger's direct phone number?
Deborah Geiger's direct phone number is +140832*****
What schools did Deborah Geiger attend?
Deborah Geiger attended University Of Michigan, Santa Clara University, University Of California, Berkeley.
What skills is Deborah Geiger known for?
Deborah Geiger has skills like Public Relations, Writing, Project Management, Marketing Communications, Product Marketing, Social Media, Semiconductors, Newsletters, Copywriting, Press Releases, Integrated Marketing, Social Media Marketing.
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