Deborah Zeitlin Glick, Mba, Pmp Email & Phone Number

Folsom, Ca, Us

San Francisco, California, Us

• Developed joint integrated marketing plans with top ISV partners to drive business growth.• Led content creation, demand generation, event execution, and ABM programs.• Achieved a 39% increase in return on marketing investment for flagship event.• Collaborated with Salesforce to create innovative marketing strategies.

San Francisco, California, Us

Palo Alto, Ca, Us

● Lead for North America and Latin America for Commercial Business. ● Researched and collaborated with local teams to identify business opportunities best suited for marketing investment. ● Prioritized projects with highest probable outcome.

Palo Alto, Ca, Us

Led a team that delivered inspirational and impactful marketing messages and assets for HP’s new commercial products.Created messaging, lifestyle photography, web content and digital assets along the buyers journey.Introduced a project management system that consolidated data for key stakeholders in real time. Over 500 assets delivered on budget and on time for media placements. Exceeded metrics of 20/80 creative/media by 2X for HP Elite Dragonfly launch with Intel & Microsoft.PR Asia Bronze award 2020 for HP Elite Dragonfly launch

Palo Alto, Ca, Us

Led the US event marketing team responsible for all US field marketing events, including large strategic events, technology roadshows, and multi-customer briefings. Managed US Public Sector marketing (including contract marketing) Optimized marketing messages in a story telling approach across the buyers journey including, media, digital, social, search, nurture programs, direct marketing, events and promotions. Integrated relevant messages for vertical industries.Accelerated integration of 360 degree programs including social influencers & account based marketing.Created overall narrative and build out of the story in an enterprise print product showcase for channel partner ennablement.Increased traffic to B2B content marketing site www.tektonikamag.com.Led HP BlackHat presence for Print Security in experiential event delivering 2X closed business.Achieved operational excellence with 100% budget spend and on time project completion.Program managed each campaign and event end to end leveraging PMP/PMI processes. Planned partner roadshow events custom for each of our top partner to drive business goals.

Palo Alto, Ca, Us

Reported directly to the VP of Marketing, responsible for driving marketing pipeline to achieve Sales Goals- contributed $87Million of pipeline: ROI of 400:1 in FY14 $153M = 140% of goalReceived "Business Partner of the Year" award from the Americas services business unitOwned the creation and execution of the marketing plan for the Americas software services business including Professional Services and Education Services.Designed and executed account based marketing campaigns for top customers (ABM) including a top account leading to $38M RevenueInfluenced other organizations to include services in campaigns to contribute $29M in pipelineCoordinated business unit presence HP Discover event for 4 years. (Results: 2011 =$12M, 2012 = $20M & 2014 = $34M)Orchestrated client activities at large industry event, marketing generated opportunities reached $1.5B.Program managed strategic international events for our top C level execs resulting in expedited sales.Marketing Pipeline management - measurement and management of campaigns and programs across the SalesForce (SFDC) Customer Relationship Management (CRM) pipeline. Including creating custom views and reports.Developed a speaker bureau with record breaking number of placements every year for 3 years, including training, narrative assistance, promotion, feedback and rankings.Point person for marketing communications to sales and business stakeholders. (including presentations & written)Special focus on promoting Software as a Service SaaS, Professional Services & Education.

Palo Alto, Ca, Us

Created 20 global campaigns that were implemented in many countries in APJ - EMEA - Americas- average adoption rate is 75%Areas Covered: Unified Communications and Collaboration, Attach, Channel Marketing, Data Center, Installed Base and loyalty campaignsProgram management across organizations working with partners and joint funding (Intel, Avaya)Led the creation of 5 “Event in a box” kits that make it possible for the region to initiate customer events simplyA highlight of the campaign work was the “Getting the most out of what you’ve got” seminar series ~ My Role on the project: Fully project managed this campaign to get it available for regional deployment. This was a half day event to promote our Critical Facilities Services • The events in Dubai and Riyadh cost just under $17,000 USD, reached a combined number of 76 customers and potential customers, and generated over $1 million USD in high profile leads.• Over 6.7M$ leads value accepted by sales in 4 countries (India, Singapore, China, & Vietnam)

Palo Alto, Ca, Us

Managed marketing budget and activities including 1:1 marketing activities for accounts.Program managed all end to end activities including coordination with internal groups and outside vendors.Led event project team in coordination of NRF tradeshow 2006 - 2008. (2008 results: $52M pipeline opportunity generated on $200K budget = 260 ROI)Project managed consumer goods industry sales event. ($25M pipeline opportunity identified, $5M closed on $24K investment)Partnered closely with Intel/SAP/Microsoft in the retail vertical programs.Created newsletter content for Consumer Goods and Retail vertical industries Efficiently worked with cross functional virtual teams across many business units and geographies.

Palo Alto, Ca, Us

Assigned to a strategic account to grow HP share of wallet using ABM marketing strategies. Set up an ABM road-map and menu of services based on client needs. Worked directly with the account team to understand customer issues and create a customized buyer journey. Created custom assets and events to facilitate in pipeline acceleration. Resulted in increased revenue and faster sales cycles. Received Marketing Star Award for business impact.

Palo Alto, Ca, Us

Created and executed marketing plan aligned to achieve sales goals for the western US services sales team.Partnered with sales to create and run impactful programs to accelerate pipeline to close.Developed marketing events that not only accelerated business but also created new opportunities.Program managed all campaigns and events end to end including budgets, resources, timelines & communications.Leader for services marketing for the Customer Advisory Board. Worked to engage top clients, create meaningful experiences, develop shareable success stories and cement loyalty. Created executive engagement opportunities for top clients.

Online Bridge Program, Marketing

Bachelor Of Science In Commerce (Bs), Marketing

Master Of Business Administration - Mba, Marketing