Senior Marketing Consultant
Freelance
Who is Deb Gougeon? Overview
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Deb Gougeon is listed as Senior Marketing Consultant at Freelance, based in Burlington, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Deb Gougeon.
Deb Gougeon previously worked as Shopper Marketing Manager at Metro Inc. and Marketing | Loblaw Agency | Flyer Manager at Loblaw Companies Limited. Deb Gougeon holds Bachelor Of Technology - Btech from Toronto Metropolitan University.
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Freelance
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Profile bio
About Deb Gougeon
Results driven marketing professional, skilled at developing and executing omnichannel marketing strategies that enhance customer engagement and drive brand loyalty. Skilled in managing large portfolios of strategic initiatives, optimizing team efficiency and driving business growth through data-driven decision making. Specializes in building strong partnerships with cross-functional stakeholders and external vendor partners, to support impactful in-store marketing, print & digital flyer execution and optimized distribution.
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7 roles · 27 years
Deb Gougeon work experience
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Shopper Marketing Manager
At Metro Inc., our team harnesses the power of omnichannel marketing to deepen customer engagement and foster brand loyalty. My role as Shopper Marketing Manager leverages a keen eye for detail and financial literacy to manage strategic initiatives and optimize team efficiency.With a track record of developing robust partnerships, I've facilitated impactful in-store marketing and optimized print and digital flyer distribution, enhancing the customer experience. By marrying data-driven decision-making with collaborative stakeholder relationships, we've driven business growth and set new benchmarks for marketing excellence. Specific responsibilities include:• Support & cultivate relationships with agencies & external vendors to develop and execute impactful omnichannel marketing strategies for a large portfolio of brands and sales events, innovative in-store marketing solutions and optimized geotargeted marketing strategies.• Lead creative strategy and production for omnichannel tactics, providing constructive feedback to internal teams, agency & vendor partners to ensure high-quality, impactful content with consistent brand messaging aligned with brand guardrails. • Create and manage a comprehensive 52-week event-based marketing calendar, aligning activities across merchant businesses. • Lead category teams in the development and execution of strategic marketing initiatives, to drive brand engagement and category sales.• Manage cross-functional teams to optimize resource utilization and enhance project efficiency. • Spearhead the strategic planning, production, and optimized distribution of Food Basics’ weekly print and digital flyer, reaching over 14 million customers weekly.• Develop and present strategic marketing plans and updates to senior leadership, securing buy-in for innovative brand initiatives. • Oversee multimillion-dollar advertising budgets, optimizing ROI across initiatives.
Marketing | Loblaw Agency | Flyer Manager
Sep 2017 - Jan 2023
Marketing | Discount Division | Shopper Marketing & Brand Specialist
Sep 2016 - Sep 2017
Marketing | Advertising And Promotions Manager
Jun 2008 - Sep 2016
Marketing Services Consultant
2007 - 2008
~1 yr
Account Manager
2000 - 2007
~7 yrs
3 education records
Deb Gougeon education
Bachelor Of Technology - Btech
Bachelor Of Arts - Ba
Education record
FAQ
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What company does Deb Gougeon work for?
Deb Gougeon works for Freelance.
What is Deb Gougeon's role at Freelance?
Deb Gougeon is listed as Senior Marketing Consultant at Freelance.
Where is Deb Gougeon based?
Deb Gougeon is based in Burlington, Ontario, Canada while working with Freelance.
What companies has Deb Gougeon worked for?
Deb Gougeon has worked for Freelance, Metro Inc., Loblaw Companies Limited, and Tc Transcontinental.
How can I contact Deb Gougeon?
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What schools did Deb Gougeon attend?
Deb Gougeon holds Bachelor Of Technology - Btech from Toronto Metropolitan University.
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