Deb Haugh Email & Phone Number

Successful national provider specializing in consultation, support and project management for healthcare, managed care organizations and vendor service providers. Engagements included strategic planning and implementation, operations improvement, software implementation, project design and management, payer and provider network development, revenue enhancement, business planning, business development, sales, marketing, financial feasibility and market analysis.

Delaware, United States

Spearheaded high-priority initiatives that expanded organizational reach through revenue and service diversification and operational optimization. Growth in underserved and new regions, supporting the mission of providing chronic care management and compassionaite care to more patients and their caregivers. Lead process improvements that enhanced efficiency, reduced costs and elevated patient engagement across key areas. Directly managed the areas of intake/referral management, business development, marketing and communication. Built and strengthened alliances and affiliation with health systems, ACOs and other non-profit hospices, supporting organization growth and expanding referral networks. Enhanced dementia care through successful application to CMS for GUIDE (Guiding an Improved Dementia Experience) as an established program. Cultivated a culture of innovation, empowering staff to implement patient-centered enhancements and drive ongoing improvements.

Responsible for the efficient and profitable management of operations and growth of the Powerback To You In-home outpatient rehabilitation business. Work in collaboration with clinical and operations. Responsible for strategy, market analysis, and creation of referral contracting, partnerships and relationships. Top and bottom line growth exceeding expectations.

National

Successful national provider specializing in consultation, support and project management for healthcare, managed care organizations and vendor service providers. Engagements included strategic planning and implementation, operations improvement, software implementation, project design and management, payer and provider network development, revenue enhancement, business planning, business development, sales, marketing, financial feasibility and market analysis.

Greater Philadelphia Area

Led market entry, innovations, plan start-up and implementation, provider network growth and adequacy, value-based and complex risk contracts, and relationship management. Directed large national and local teams.Designed and executed new business and existing plan provider network management operations and roles, supporting growth in LTSS, Medicaid and D-SNP / Medicare space.Negotiated national contracts, improving rate structure, building viable partner relationships, and providing innovative and value-based opportunities. Awarded requests for proposal (RFP) for 5 states of Medicaid / LTSS business.Built infrastructure, enabling growth and maintenance of high-value provider networks for all lines of business (LOB).Spearheaded provider network work stream workgroup, establishing and executing new and existing business plan for Next Generation Model of Care.

Greater Philadelphia Area

Chief Operating OfficerPlanned and led all aspects of organizational policies, objectives, and initiatives. Equity partner with full P&L responsibility, including recruiting, revenue generation, technology, marketing, training, and compliance. Directed development and structure of organization for future growth.Restructured operations, improving outcomes and efficiency. Created new division, diversifying portfolio of customers. Increased revenue 15%.

Hq - Denver, Co Home Office: Philadelphia, Pa

Executive Vice PresidentDrove overall strategy, direction, and execution of business development, sales, and marketing functions and activities. Led major account management and direct reports through sales cycle and contract negotiation.Focused on revenue and P&L growth; doubled revenue in first year through increased sales and customer relationships.Created organizational structure and hired experienced leaders throughout US. Moved business from initial 6 states of operation to 34. Built pricing model for all business lines. Negotiated and finalized contracts and pricing for major accounts, adding 5 national customers in year 1.

Greater Philadelphia Area

Successful national provider specializing in consultation, support and project management for healthcare, managed care organizations and vendor service providers. Engagements included operations improvement, software implementation, project design and management, payer and provider network development, revenue enhancement, business planning, business development, sales, marketing, financial feasibility and market analysis.

Senior Vice PresidentManaged $1.8B in revenue with P&L oversight and 500 managed personnel.Increased admissions 9.8%, EBIDTA 5.5%, and revenue growth 6.4% by maximizing business development resources and admission operations.Executed rebranding of Sun Healthcare and subsidiaries, including mission statement, logo, renaming of all locations, logo standards, signage, and standardization of all collateral, brochures, website, and social media.Orchestrated strategic planning initiatives and analysis of opportunities and ROI; developed annual business planning process and technology for determining budget and capital spend, leading to growth of products / business lines, standards, and acquisitions / divestitures.Negotiated and managed national contracts with insurance carriers, hospitals, physician practices, continuum providers, referral vendors, and health care systems, increasing revenue opportunities.Transformed utilization of data related to market analysis, company results, and trends, maximizing continued company growth.

Vice PresidentExecuted implementation of newly integrated company-wide software, including 233 sites of service and 28K users. Led team of 120 full and part-time members on implementation, configuration, data conversion, project support, and business process. Increased Medicare occupancy to 20%, overall occupancy to 94.8%, and quality mix to 38% through maximizing business development resources, creating market specific opportunity playbooks, restructuring sales operations, and implementing of sales software.Led business development, marketing, sales, decision support, strategy, business planning, and centralized intake and verification technology. Reengineered admission and customer procurement operations. Centralized key functions (intake, billing, collections), dramatically improving cash flow and decreasing write-offs. Created decision-support function, increasing product development. Negotiated all complex and risk-sharing contracts with providers and payers.

Responsible for operation and business development of senior and post-acute product line. Service area encompassed the radius of three acute care hospitals in three counties. Operations included 130 bed skilled nursing facility, 12 bed hospital-based transitional care unit, Senior Class Initiative, 48,000 member ElderCare program, SeniorSolutions geriatric case management product line and assisted living program in subsidized senior housing developments in two counties. Developed and implemented strategic plan for business opportunities in senior/long term care market. Led system affiliates and non-acute facilities to improve operations and outcome. Increased ancillary utilization at 37 long term care facilities that included laboratory, transportation, home health and wound consultation programs. Placed Kennedy physicians and medical direction at 35 facilities.

Responsible for evaluation of facility services and development of growth opportunities for hospital service area. Developed standard contracts and services to be provided in the continuum. Evaluated long term care facilities and community services for affiliation agreements and relationships. Led strategic planning process and initiatives. Worked with senior management to implement plan and business growth opportunities. Managed geriatric education grant for Philadelphia region in conjunction with the University of PA.

Led operations for 10 skilled nursing facilities. responsible for growth and census/mix development for 31 skilled nursing and assisted living facilities that encompassed over 2000 beds. Managed administrators and center leadership to meet bottom line, increase revenue base and deliver quality performance expectations.

Responsible for marketing and admissions procedures, referrals and business growth. Earlier experience: Private and public, for Profit and not for profit senior service and healthcare companies

Mba

Bs

Education record

Education record

Proficiency in Microsoft Office, Access, PointClickCare, Internet as a Business Tool and Mapping and Demographic products

Education record

Education record