Deborah Norton ★ Email & Phone Number

Digital Marketing Consultant, website creation & optimization . Organic SEO, SES, SEM, PPC campaign management for both B2B & B2C clients. Expert in SEO copywriting, Landing Page Optimization, UX Design, User Experience & Content Creation across Multiple Online Channels.• Expert SEO | SEM | PPC• Mid-large scale PPC account creation & management. Successfully devised a Google AdWord campaign with over 25K monthly media spend for a large University under-grad programs. Increased enrollment 50% over previous year! • Strong analytical, statistical and data-driven analysis• Website Audits - Marketing, Content & Technical auditing• Ability to identify target audiences and devise digital marketing campaigns that engage, inform & evoke desired action• Experience with A/B testing and campaign deployment• Solid knowledge of critical website and digital marketing analytic tools• Develop detailed website architectures, UX designs• Expert knowledge on Google guidelines & deployment• Firm understanding of programming languages & content management systems• Content Marketing, Social Media Marketing, Email Marketing

West Hartford, Ct, Us

University of Hartford Entrepreneurial Center & Women's Business Center - Barney School of Business - Workshop Instructor & Digital Marketing Business Advisor● Digital Marketing● Local Search● Social Media● Google My Business / Bing Places● Google Ads● SEODigital Marketing Business Advisor (Consultant)Collaborate with UHART Business Advisors, consult with entrepreneurs on digital marketing strategies.Create, optimize on client work, website optimization, landing page creation, SEO. Consult with Women’s Business Roundtable - discussing all things digital

Owner / Consultant of Internet strategies, established web design, development and marketing consortium. • Ascertain new business with full cultivation of client development.• Management of Cross Functional Teams.• Cultivate clients & design compelling, results-driven web sites for business accounts. Responsible for overall team management with multiple tasks for all operations (i.e. design, marketing strategies including client development, project management online/offline marketing, networking and client services). • Determine client goals & ways to achieve them, time frames, budgeting database & e-commerce solutions, resource allotment. • Develop on & offline marketing campaigns, i.e. Search Engine Optimization techniques incl. CRM Svcs, Organic SEO, SEM, SES. • Extensive knowledge of Google AdWords PPC Advertising

Boston, Massachusetts, Us

Established Business Development Department formerly under the brand Outrider sold to Catalyst a GroupM company. As Director of Business Development, I personally was responsible for developing client relationships, consulting with C-Suite to develop their online business and marketing strategies. Clients included: WebMD, Lincoln Financial, International Masters Publishers, Carrier Corporation, Zurich Financial, Boehringer Ingelheim

Television Advertising for large corporations throughtout Northeast

Us