Debiparna Chakraborty Email & Phone Number

Reading, Gb

Wilmington, Massachusetts, Us

Championing global awareness and demand generation strategy of Charles River’s end to end comprehensive portfolio of testing, development and manufacturing solutions for diverse modalities .

Wilmington, Massachusetts, Us

Boston, Massachusetts, Us

I was responsible for the marketing operations and demand-gen strategy at Fortis, from planning, and implementation to analysis and report out. I led a team of marketing program managers and marketing specialists, and together we were responsible for multiple marketing programs supporting our Diagnostic, Therapeutics and Research customer segments generating highly targeted MQLs and e-commerce transactions. Additionally I was responsible for brand awareness programs, distributor promotions, sales enablement tools, corporate tradeshows and corporate newsletters as well as rolling out new marketing programs for recently acquired brands/products. I championed content marketing as per target buyer persona and meticulously planned projects and budget management.

Göttingen, Lower Saxony, De

Led the marketing demand generation strategy for Sartorius’s portfolio of cell analysis instruments , IncuCyte, iQue and Octet globally .

Göttingen, Lower Saxony, De

Led the BioAnalytics (Cell Analysis group comprising of IncuCyte and iQue) Marketing Programs team under the Sartorius LPS division globally. Our team is responsible for the marketing strategy, brand-awareness and demand generation of IncuCyte and iQue platforms, reagents and consumables.

Göttingen, Lower Saxony, De

I champion strategic marketing of IncuCyte S3 Live-Cell Analysis system globally by means of effective multi-channel ; content driven campaign design ; as appropriate for our various customer segments, enabling brand awareness and leads generation.

Göttingen, Lower Saxony, De

As part of Essen Bioscience's global marketing team, responsibilities include conceptualization and implementation of integrated content driven marketing programs to accelerate lead generation for IncuCyte® ZOOM products and services worldwide.

St. Louis, Mo, Us

Responsible for coordinating, implementing and analysing marketing projects for Research Academic Segment championing integrated marketing communications and targeted content marketing as per scientists buying cycle.Project lead for EMEA Fulfilment ( literature, exhibition items, samples et al)Key activities include:Email marketing, Direct Mail, Campaign management, Internal Marketing , Campaign Analysis,Exhibitions, Internal Marketing, Project Management, Leads Management, Stakeholder Management

Responsible for the comprehensive Marketing Plan , Rebranding and Corporate Identity creation for Lab Impex Systems, covering all stages from strategic conceptualization to implementation and analysis.Primary focus areas being Web Marketing, Email Marketing,Social Media ,Market research and Public relations.

St. Louis, Mo, Us

An active member of the SAFCUK team at Sigma Aldrich with a sales focus on Industrial and Manufacturing customer base. Core expertise area is in Lifescience and Cell Culture techniques.My role as a sales specialist is supported by detailed market research techniques to identify potential sales hotspots and effective marketing campaigns.Being a proactive sales person, I take personal interest in design and analysis of sales campaigns for our department to generate new business utilizing my marketing background. Customer focus is a key objective in this role, and I believe in going the extra mile to maintain longterm customer relationships.

Blackfriars, London, Gb

As part of the Cell biology team at Unilever Research lab in India, worked on key Unilever brands such as "Fair and lovely" and "Dove".Specialised in Cell culture assays and PCRs to investigate the beneficial effects of herbals on skin health . Assays were performed on cultures from different cell lines, primary cultures and tissue fragments. Data obtain by cellular assays were analysed to choose effective herbals as skin cream components, on further validation by clinical trials.This role provided an excellent foundation based on target driven corporate research with focus on consumer applications.

Professional Diploma In Marketing

Master Of Science, Biochemistry

Bachelor Of Science, Microbiology, Botany, Chemistry

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