DEBISI ALEXANDER OMONIYI, has an MBA from the prestigious University of Chichester UK, Member of Chartered Institute of Marketing UK, a fellow of the Nigerian Institute of Marketing of Nigeria, member of DMASA - Direct Marketing Association of South Africa. Alex Debisi is dynamic and results-oriented business leader with over 21 years of experience in driving organizational growth and strategic initiatives across diverse industries. Proven track record of leading high-performing teams, optimizing operational efficiencies, and spearheading innovative solutions to achieve corporate goals. Adept at building strong relationships with stakeholders, fostering a culture of excellence, and navigating complex business challenges. Passionate about leveraging data-driven insights and forward-thinking strategies to create sustainable competitive advantages and deliver exceptional value to clients and shareholders.With years of experience in marketing communications , possess leadership attributes, Brand development and Product penetration modern trade and traditional Trades experience, Corporate Communications and managerial experience in areas of strategic brand and retail management, SaaS, Sales & Marketing, brand activations and promotions, data analytics. His MBA research project was focused on the "Impact of Retail In Trade In Product Availability of FMCG in Nigeria. He has been able to develop Route-To Market and trade channels for brands.He has worked with over 32 global brands across Nigeria, Ghana and South Africa and currently expanding leading a SaaS company he founded in 2023 "PluggIn Networks" by transforming the FMCG landscape challenges into tech and mobile solutions. He has a deep understanding of the SaaS landscape. Passionate about leveraging technology to solve complex problems and deliver exceptional user experiences.He has won an award for the Best Consumer Activation Agency for 2020 in the Africa Finance Awards and a regular judge for the ASSEGAI South Africa and ECHO Awards.