Debi Springer Email & Phone Number

Saint Petersburg, Fl, Us

Saint Petersburg, Fl, Us

Guide the Creative Services team in developing a cohesive brand identity while elevating the quality of content across marketing channels. Responsible for creating, maintaining, and refining all written copy for the organization, collaborating with other creative managers to define best practices for the department. Provide mentorship to junior team members, reporting in to the Creative Director.Shape the language across all creative communications including campaigns, digital media, and fundraising outreach. Occasional travel to research and translate stories from Food For The Poor's impact regions into compelling creative ideas. Develop campaign messaging strategies and review all content for clarity and SEO best practices to optimize visibility.

Reengaged as a senior copywriter working on marketing, advertising, and outreach campaigns. Partnered with internal teams and agency to craft compelling content for promotional materials, executive communications, digital media channels, and campaigns.

Creative copywriter within the in-house Marketing and Communications department, crafting award-winning content across all brand touch points (digital, social media, magazines, emails, blogs, print collateral, video scripts, speeches, fundraising campaigns). Supported a team of marketers in communicating the narrative through a creative storytelling lens, highlighting the organization's mission and impact. Additionally drafted internal and employee-facing communications on behalf of the CEO.

Coconut Creek, Florida Area

Pitched, wrote, and edited marketing content for promotional materials, outreach campaigns, and leadership communications as lead writer for an international relief and development organization. Partnered with Creative, Production, and internal ad agency teams to produce content to drive brand visibility and fundraising reach across platforms (print, digital, social).Trained and mentored a team of writers responsible for video, social media, email blasts, website copy, print collateral, digital advertising, and direct mail campaigns. Assisted in managing the brand's social media presence (Instagram, Facebook, LinkedIn) with emphasis on continuity, clarity, and integrity.Accompanied a team of writers and photographers to remote areas within the organization's impact regions to interview individuals and create compelling stories for marketing campaigns. Pitched story concepts and participated in creative strategy sessions to brainstorm upcoming campaigns.

Miami/Fort Lauderdale Area

Reported on current events, culture, and lifestyle topics for national and regional publications including Time Magazine, People Magazine, The Miami Herald, The Miami New Times, Glamour Magazine, and In Touch Magazine. Conceived, researched, wrote, and edited content with educational and entertainment value, practicing fair and honest assessment of breaking news stories. Completed an 8-month internship with People Magazine that led to successive consulting projects.

Miami/Fort Lauderdale Area

Oversaw all elements of copyediting, research, and content development for the print and digital versions of two travel publications. Developed compelling copy and content rooted in a brand-specific voice, ensuring consistency in style, flow, and tone across all collateral and publications. Worked with the creative department to create branded marketing materials and website content optimized for keyword search. Consistently delivered under stringent timelines, budget, and quality requirements.