Debjeet Banerjee Email & Phone Number

Mumbai Area, India

• KEY RESPONSIBILITIES:
• Leading Sales & Distribution in South Mumbai
• Handling Channel Sales
• Handling Team – 6 Assistant Managers; 10 Merchandizers, 10 Activation Executives, 4 Distributors (51 Distributor Salesmen)
• Handling Business worth – INR 350 Crores Annually
• Planning and Execution of Trade & Consumer Activations to increase Sales & Gain Market ShareACHIEVEMENTS:

Mumbai Area, India

• KEY RESPONSIBILITIES:
• Leading Sales & Distribution in South Mumbai
• Handling Channel Sales
• Handling Team – 6 Assistant Managers; 10 Merchandizers, 10 Activation Executives, 4 Distributors (51 Distributor Salesmen)
• Handling Business worth – INR 350 Crores Annually
• Planning and Execution of Trade & Consumer Activations to increase Sales & Gain Market ShareACHIEVEMENTS:

Pune Area, India

Handling Sales, Distrubution and Marketing of ABD Brands across all the districts of South Maharashtra:Pune, Satara, Sangli, Kolhapur, Ratnagiri, Sindhudurg, Sholapur, Oosmanabad, Latur

Mumbai Area, India

• Areas Handled: Mumbai, Thane – Raigad, Union Territories of Daman, Diu & Silvasa, GujaratProducts Handled: Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Class 21 Grain Vodka, Wodka GorbatschowChannels Handled.
• Heading Sales & Distribution in Mumbai, Thane-Raigad, Daman, Diu, Silvasa & Gujarat; Reporting to Zonal Manager (West)
• Handling Business through 7 distributors, 2 Promoters & 1 Government Corporation (OIDC – Daman, Diu, Silvasa)
• Handling Team of 3 ASMs’, 18 executives, 28 Merchandisers, 20 Brand Activation ExecutivesACHIEVEMENTS:
• Achieved “Highest Ever” Sales Volume & Sales Revenue
• Increased Net Sales Revenue by 93% in 3 years for ABD Pvt. Ltd; from INR 9.8 Cr to INR 18.9 Cr (NSR less Tax & Sales Cost)

Mumbai Area, India

Marketing, Brand Management, Online Marketing, Media Planning, New Service Designing, Pricing, Corporate Sales, Institutional Sales, Retail Sales; Development of a New Marketing Strategy, a 360 degree Marketing Plan; Restructuring the Marketing & Sales process and Team Alignment;Hiring Account Managers for Initiation of Interactions with Target Key Clients.

Mumbai Area, India

• Area Handled-Entire MumbaiChannels Handled-Retail Trade,Modern Trade,Hotels & Restaurants,Pubs,Clubs.Products Handled:Existing Brands: Kingfisher Lager Beer,Kingfisher Strong Beer,London Pilsner Lager BeerNew Brand.
• Heading Sales Team of Mumbai – Retail Channel, HORECA Channel & Institutions
• Forecasting and achievement of primary / secondary sales targets & distribution objectives
• Leading & Training a team of 9 distrubutors, 15 Sales Executives & 72 Distributor Salesman
• Maintaining relationship with Key Clients and handling Annual Purchase Contracts
• Planning & Execution of trade promotions to boost secondary sales, gain shares and block competition

Bangalore / Hyderabad

Consulting and Development of Marketing Plan for a Client of CII-GBC - Natura Fibretech-Understanding the products of Natura Fibretech-Analysis of the Plywood Industry in India-Study of the various Channels of Sales-Analysis of the Purchase Pattern and Decision Making Patterns of the Potential Clients.-Understanding the Needs and Major Concerns of the.

Pgdbm, Marketing

B.Sc, Biotechnology

H.S., Science

S.Sc