Debjeet Banerjee Email & Phone Number

Mumbai Area, India

KEY RESPONSIBILITIES:• Leading Sales & Distribution in South Mumbai • Handling Channel Sales• Handling Team – 6 Assistant Managers; 10 Merchandizers, 10 Activation Executives, 4 Distributors (51 Distributor Salesmen)• Handling Business worth – INR 350 Crores Annually• Planning and Execution of Trade & Consumer Activations to increase Sales & Gain Market ShareACHIEVEMENTS:• Increased Profitability of South Mumbai by delivering 49% growth in BIO (Imported) & Reserve Portfolio & 32% in BII Scotches• Improved foothold of the Company in On Premise Channel, by increasing WOD by 27% & Volumes by 41%, across segments

Mumbai Area, India

KEY RESPONSIBILITIES:• Leading Sales & Distribution in South Mumbai • Handling Channel Sales• Handling Team – 6 Assistant Managers; 10 Merchandizers, 10 Activation Executives, 4 Distributors (51 Distributor Salesmen)• Handling Business worth – INR 350 Crores Annually• Planning and Execution of Trade & Consumer Activations to increase Sales & Gain Market ShareACHIEVEMENTS:• Increased Profitability of South Mumbai by delivering 49% growth in BIO (Imported) & Reserve Portfolio & 32% in BII Scotches• Improved foothold of the Company in On Premise Channel, by increasing WOD by 27% & Volumes by 41%, across segments

Pune Area, India

Handling Sales, Distrubution and Marketing of ABD Brands across all the districts of South Maharashtra:Pune, Satara, Sangli, Kolhapur, Ratnagiri, Sindhudurg, Sholapur, Oosmanabad, Latur

Mumbai Area, India

Areas Handled: Mumbai, Thane – Raigad, Union Territories of Daman, Diu & Silvasa, GujaratProducts Handled: Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Class 21 Grain Vodka, Wodka GorbatschowChannels Handled: - Off Premise: Wine Shops, Modern Trade - On-Premise: Hotels, Restaurants & Bars, Fine Dines, Clubs and PubsKEY RESPONSIBILITY - •Heading Sales & Distribution in Mumbai, Thane-Raigad, Daman, Diu, Silvasa & Gujarat; Reporting to Zonal Manager (West)•Handling Business through 7 distributors, 2 Promoters & 1 Government Corporation (OIDC – Daman, Diu, Silvasa)•Handling Team of 3 ASMs’, 18 executives, 28 Merchandisers, 20 Brand Activation ExecutivesACHIEVEMENTS:•Achieved “Highest Ever” Sales Volume & Sales Revenue•Increased Net Sales Revenue by 93% in 3 years for ABD Pvt. Ltd; from INR 9.8 Cr to INR 18.9 Cr (NSR less Tax & Sales Cost)•Successfully launched Officer’s Choice Blue in Mumbai (gained 5% Share); Daman (gained 35% Share) •Increased Market Share– Mumbai - 15% (from 7% to 22%), Thane-Raigad 7% (from 3% to 10%), DDSG 34% (from 1% to 35%)•Achieved ever highest sales in the HORECA Channel with 959% growth•Developed New Markets of Daman, Diu, Silvasa & Gujarat•Awarded “Champion” in the Presentation Skills & Effective Sales Planning Training program. BACKGROUND:Took over Greater Mumbai area with the Company de-growing for 3 years @ over -20%, losing Market Share steadily. Company’s business in Daman, Diu, Silvasa & Gujarat had also stopped

Mumbai Area, India

Marketing, Brand Management, Online Marketing, Media Planning, New Service Designing, Pricing, Corporate Sales, Institutional Sales, Retail Sales; Development of a New Marketing Strategy, a 360 degree Marketing Plan; Restructuring the Marketing & Sales process and Team Alignment;Hiring Account Managers for Initiation of Interactions with Target Key Clients & Team Management;Development and Establishing New Markets;Appointment of Marketing Franchisees in New Markets;Business Development, Key Client Relationship Management;Handling Pan-India Deals & Contracts;Redesigning Service Offerings, Creating Differentiation;Planning and Execution of Promotional Activities for Target Industry Interaction;Online Marketing:Website Redesigning, Google Advertisements, Search Engine Optimization, Social Media Marketing, Online Presentations (Webinars), Blogging, Online Industry Oriented Educational Campaigns, Online Discussions in Various Forums.

Mumbai Area, India

Area Handled-Entire MumbaiChannels Handled-Retail Trade,Modern Trade,Hotels & Restaurants,Pubs,Clubs.Products Handled:Existing Brands: Kingfisher Lager Beer,Kingfisher Strong Beer,London Pilsner Lager BeerNew Brand Launches: Kingfisher Ultra, Kingfisher Blue, London Pilsner Strong Beer, Kingfisher Bohemia(Wines Imported from South Africa), Heineken (Manufactured in India)KEY RESPONSIBILITIES:•Heading Sales Team of Mumbai – Retail Channel, HORECA Channel & Institutions•Forecasting and achievement of primary / secondary sales targets & distribution objectives•Leading & Training a team of 9 distrubutors, 15 Sales Executives & 72 Distributor Salesman•Maintaining relationship with Key Clients and handling Annual Purchase Contracts•Planning & Execution of trade promotions to boost secondary sales, gain shares and block competition•Coordination with Brewery Dispatch Dept, Transporter, Octroi Agent, Company Depot Manager, Distributors •Conducting tertiary sales audits and audits of age of stocks in outlets •Mapping competition activities; planning and executing corrective actions•Planning / execution of promotional activities for brand building and market developmentACHIEVEMENTS:•Led the Team to regain 15% market share within 2.5 years, under tremendous Global Competition•Successfully Launched 6 New Brands; 5 of them became Segment Leaders•Achieved 104%, 103% & 107% Volume Targets in ‘08-09, ‘09-10 & ‘10-11 •Achieved 104%, 101% & 108% budgeted NSR in ‘08-09, ‘09-10 & ‘10-11•Achieved over 95% WOD within 3 days of all new beer Brand Launches

Bangalore / Hyderabad

Consulting and Development of Marketing Plan for a Client of CII-GBC - Natura Fibretech-Understanding the products of Natura Fibretech-Analysis of the Plywood Industry in India-Study of the various Channels of Sales-Analysis of the Purchase Pattern and Decision Making Patterns of the Potential Clients.-Understanding the Needs and Major Concerns of the Decision Makers and the End Users.-Designing Marketing Plan (STP) & Marketing Communications Plan for Natura Fibretech.-Designing the Channel Sales Structure and Recommendations for Increasing revenue through Bulk Dealing.

Pgdbm, Marketing

B.Sc, Biotechnology

H.S., Science

S.Sc