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Results Driven Commercial LeaderAccomplished commercial leader with a track record of delivering financial results on healthcare businesses. Leverages keen understanding of HCPs, Consumers and Payors, to deliver focus and ROI. Special expertise in wellness, consumer-centric brands, challenger businesses, digital marketing and e-solutions.Specialties: Pharmaceutical, OTC and life science marketing, Launch readiness, Brand Management, Strategy, Business Turn-arounds, Consumer Engagement, Patient Communications, Professional Marketing, Global launch, Women's Healthcare, KOL Advocacy, Public Policy, CRM, Multiple therapeutic areas, Digital marketing, Multi-channel communications, Field force, Tactical planning, Brand teams, Unmet needs, Customer insights, Shopper marketing, Commercial lead, Consumer journey, Social media marketing, issues management, Pharmacy, Injectable and Nasal Delivery
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Vice President, Chief Commercial OfficerVivus, Inc. Feb 2015 - PresentCampbell, California, Us• Lead Sales and Marketing, Market Access and Business Analytics functions• Full commercial responsibility for anti-obesity, urology and NPD portfolio with specialty sales team of 50 representatives• Championed insights driven HCP, Consumer and Payor repositioning, strategy, and messaging • Developed and activated brand re-launch, including field force redeployment, HCP programs, patient access initiatives. Initiated brand’s first digital DTC/DTP campaign.• New Business Development for strategic alliances and licensing agreements -
Brand Leader, Global Marketing Director, Weight ControlGsk Mar 2011 - Dec 2014Brentford, Middlesex, GbLead for Consumer, Professional, and Shopper Marketing activities of GSK Consumer Healthcare Weight Loss Business • Responsible for Consumer and Professional Global Business in 21 markets, with US as lead market • Reporting to CMO, North America • Member of the North American Marketing Leadership Team • 2013 Results include: • Turned-around Sales, Share, and Profit growth for the first time in 6 years. • Over delivered on brand consumption, gross and net sales at 36%, 19% and 29% respectively • Converted brand to digital-centric communications model, driving improved consumer connection and creation of GSKs first digital brand • Lead direct reports and Global Consumer, Professional, PR, Media and Digital agencies • -
Director, Global Medical MarketingGsk Apr 2007 - Feb 2011Brentford, Middlesex, GbLeader of global healthcare professional marketing team for Smoking Cessation and Weight Control • Elevated global HCP engagement in category with unique in-office program designed to drive patient/HCP discussion and treatment plans • Launched alli in 46 markets over 2 years, supporting the activation of the brand’s global campaign in the Middle East, Asia, Europe, Latin America and North America
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Svp, Management SupervisorIntegrated Communications Sep 1996 - Apr 2007Parsippany, Nj, Us• Agency lead for Ortho Women’s Healthcare and Urology portfolio with gross sales > $1B • Spearheaded strategic direction, branding, positioning, and creative for 4 launch and 5 marketed brands • Hired, trained and developed staff of 8 professionals -
Associate Director, Product ManagementNovartis 1987 - 1996Basel, Baselstadt, ChMarketing Team leader for 9 pain brands with P&L responsibility of $250M sales • Led launch of 3 major brands in pain, migraine and osteoporosis categories • Supervised team of 6 Product Managers on brand strategy, POA planning and implementation • Extensive collaboration with US Field Management, R&D, and Clinical Development
Deborah Larsen Skills
Deborah Larsen Education Details
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Fairleigh Dickinson UniversityPharmaceutical Marketing -
Ramapo College Of New JerseyBiology
Frequently Asked Questions about Deborah Larsen
What company does Deborah Larsen work for?
Deborah Larsen works for Vivus, Inc.
What is Deborah Larsen's role at the current company?
Deborah Larsen's current role is Vice President, CCO at VIVUS, Inc..
What is Deborah Larsen's email address?
Deborah Larsen's email address is dl****@****msn.com
What is Deborah Larsen's direct phone number?
Deborah Larsen's direct phone number is (650) 934*****
What schools did Deborah Larsen attend?
Deborah Larsen attended Fairleigh Dickinson University, Ramapo College Of New Jersey.
What skills is Deborah Larsen known for?
Deborah Larsen has skills like Product Launch, Pharmaceutical Industry, Strategy, Marketing, Global Marketing, Brand Management, Leadership, Cross Functional Team Leadership, Marketing Strategy, Product Management, Strategic Thinking, Strategic Planning.
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