Debmalya Datta Email & Phone Number

Kolkata, West Bengal, In

Strategic Planning:Develop and implement mobile app marketing strategies to boost downloads, user engagement, and retention.Align marketing plans with company goals and market trends.User Acquisition:Lead multi-channel campaigns to increase app downloads and user base.Optimize app store visibility through effective ASO practices.User Retention and Engagement:Create strategies to enhance user retention and reduce churn.Implement engagement initiatives like push notifications and personalized content.Data-Driven Insights:Use analytics to guide decisions and improve marketing performance.Conduct A/B testing to refine acquisition and retention tactics.Cross-Functional Collaboration:Work closely with product, sales, and content teams to ensure cohesive marketing efforts.Coordinate with customer support and user research to improve user experience.Content and Brand Management:Maintain consistent brand messaging across all marketing channels.Develop engaging content and manage relationships with external agencies.Innovation and Technology:Stay updated on the latest marketing technologies and tools.Integrate new technologies to enhance campaign effectiveness.Performance Monitoring:Set and track KPIs for marketing campaigns.Report on performance and adjust strategies based on insights.Budget Management:Manage and optimize the marketing budget for maximum ROI.Reallocate resources to high-performing campaigns and channels.Leadership and Team Development:Lead and mentor the marketing team.Foster a culture of innovation and excellence within the team.

Kolkata, West Bengal, In

Strategic Mobile Growth Expert | Results-Driven Marketing ProfessionalProven track Record of Driving Mobile App Success and Exponential Growth. Focused on managing Aaro Ananda and t2Online's mobile growth strategy for the ABP Group, I have consistently delivered remarkable results, propelling apps to new heights of success.Key Achievements:- Developed and executed comprehensive mobile app marketing strategies that achieved an impressive 70% increase in user acquisition, resulting in a user base growth of 516% within six months.- Strategically planned and executed highly effective user acquisition campaigns across diverse channels, including paid media, social media, influencer marketing, content marketing, and app store optimization (ASO), resulting in a staggering 85% increase in monthly active users (MAUs).- Implemented retention and engagement strategies that led to a remarkable 75% increase in user retention, resulting in a 50% decrease in churn rate and an average session duration boost of 40%.- Leveraged user analytics and data-driven insights to identify opportunities and optimize marketing initiatives, resulting in an 85% increase in conversion rates and a 70% improvement in user engagement metrics.- Expertly managed marketing budgets, achieving a 30% increase in ROI and efficiency by reallocating resources across high-performing channels and campaigns, resulting in a cost per acquisition (CPA) reduction of 25%.With my proven expertise in strategic planning, data analysis, and budget management, I consistently deliver outstanding results, driving app growth and achieving record-breaking milestones. I excel at leveraging market trends, competitor activities, and user feedback to develop high-impact strategies that surpass expectations.

New York , New York, Us

• Planning, strategy, execution, and measurement of all paid media and advertising investments for marketing campaigns• Synthesizes data, analyzes results, identifies trends, and optimizes media program based on key findings to achieve stated business goals and objectives• Guides company decisions about investment in the martech stack, campaign performance software, and reporting dashboards• Accountable for applicable agency relationships including campaign maintenance, advanced optimization, and overall campaign performance• Partners with brand directors to ensure campaign messaging and creative is accurately planned, appropriate audiences are identified, and budgets are set for paid media channels• In charge of developing and overseeing the monthly, quarterly and annual media budget• Develops the short-term and long-term roadmap for all paid media, advertising, and supporting ad technologies and infrastructure to drive optimal performance• Regularly presents and reports performance metrics to Executive Leadership• Develops KPIs and corresponding requirements for all paid media and advertising• Develops and leads the processes for continuous optimizations and incrementality testing• Develops weekly, monthly, and annual performance reporting guidelines for paid media team• Developed ABM strategies curated for target audience.

New York, Ny, Us

Prove acquires MEDICI Global (https://bfsi.economictimes.indiatimes.com/news/industry/authentication-platform-prove-acquires-fintech-focused-insights-player-medici-global/81670838)- Capture and evangelize digital marketing best practices, branding guidelines and analytics strategy.- Collaborate with media, analytics, and user research to ensure real-time optimization.- Lead content marketing strategy and execution for MEDICI Global for categories such as Daily Vitamin and MEDICI Studio.- Provide creative direction, content strategy, and messaging for social and paid media, editorial and blogging channels, and search to drive purchase intent and engagement.- Collaborate with internal stakeholders and manage agency relationships to provide compelling creative execution on time, on strategy, and on the stipulated budget.

Burlington, Massachusetts, Us

New York, Ny, Us

• Devise and implement both strategic and tactical digital marketing plans• Create and implement integrated digital marketing campaigns as planned• Manage social marketing strategies• Monitor website metrics to foresee trends and keep tabs on traffic• Design campaigns to promote products

San Mateo, California, Us

Key ResponsibilitiesResponsible for Online promotion of various products and services on Google, Bing, Yahoo and Social Media Platforms. The products and services range from Electronics, Food & Drinks, Books, Clothing, Entertainment, Financial Services etc.Responsible for the optimal distribution of the online marketing budget across the various marketing channels and drive the maximum possible revenue.Responsible for up scaling online promotions based on the different offers and promotions across the year. Have weekly calls and discussions with stakeholders to analyse performance and to come up with new methodologies for the future.Responsible for devising online advertising strategies based on the user behaviour, and seasonality

Las Palmas De Gran Canaria, Canary Island, Es

Key ResponsibilitiesPaid Search Marketing/PPC (SEM):-- Prepare Landing page according to PPC Keywords to Improve Quality Score.- Provide quality ROI according to Geographical Location. - Search & Refine keywords for each adgroups.- Define Bid for particular keywords according to market.- Maintain better ROI for each campaign or account.- Google Adwords, Yahoo Marketing Solutions, Bing Ads & Facebook AdsDriving targeted traffic to your website• Maximizing your client acquisition, sales, lead generation, sign-ups, etc.• Minimizing your overall costs, CPC, and campaign inefficiencies.• Manage Campaigns on CPC, CPM, CPA• Restructuring your PPC campaign adgroups (keywords + ad texts) for maximum relevancy and performance• Leveraging PPC to increase your brand awareness• Creative / ad text development & optimizationExpert Level Knowledge in implementing Adwords Scripts to optimize Campaign Performance by automating various daily tasks.Spearheaded many initiatives to implement Tag Management solution to business across many verticals. Extracted critical information from Customer Buying Cycle to enhance performance and achieve goals.

Executive Program On Digital And Social Media Marketing, Marketing

Master Of Business Administration - Mba, Marketing

B. Tech, Cse

Science