Deborah Marett Email & Phone Number

Milwaukee County, Wisconsin, United States

• Managed marketing communications to support 27 public libraries in Milwaukee County.• Responsible for yearly marketing budget spending and reporting.• Developed advertising campaigns to make public aware of library resources, utilizing direct mail, social media, radio, video, and other advertising venues.• Created an adult literacy program, partnering with community organization and researching online education platforms.• Wrote press releases, newsletters, email campaigns.• Led state cohort of library system marketing professionals.• Wrote library system crisis communications plan.• Participated in creating new 4-year strategic plan.• Conducted training and informational meetings with library staff to support their local marketing work.• Managed the library system social media accounts. • Created video tours of libraries.• Researched and purchased printing, advertising, translation services, SWAG collateral.• Designed library-themed merchandise and created an online store.

Racine, Wi

• Worked with a diverse population of students to help them develop study skills, communication skills, understand assignment parameters, and navigate online learning platforms.• Worked extensively with students who were challenged with learning disabilities and lacking reading fluency. • Specialized in marketing, business and graphic design classes.

Lake Forest, Il

• Assessed the company’s sales and marketing structure. Wrote yearly marketing plan based on goals and internal capabilities focusing on brand awareness and growing profit margins with the existing customer base.• Assessed the strengths and weaknesses of the online presence. Directed the re-building and launch of a new e-commerce platform with the intent to grow online sales. Managed the development team in creating a UX that would ease navigation of a complex site, and make unassisted sales easier for the customer. Result: online orders grew by 68%. Previous year accounted for 10% of total sales; this grew to 17.8% in the first year after launch.• Used google analytics and other data collecting platforms to track visitor behavior and adjust website pages in response to achieve higher conversion rates. • Wrote all online content and optimized pages for SEO and visitor retention. Result: boosted page rank to top 5 organic results for most of our targeted keywords.• Implemented a new email service, created automated list builders, follow-up campaigns and opt-ins for GDPR compliance.• Created product marketing campaigns across website, social media, direct mail and email platforms. Each campaign reflected an average increase of $10,000 in online sales.• Kept database of products, customers and pricing rules updated and integrated with the ecommerce site on a Magento platform.• Connected and tracked online and email performance with Google Analytics and other online reports. Adjusted page content and ran digital campaigns based on collected data.• Planned and managed yearly marketing budget.• Managed department, interns and summer employees.

Union Grove, Wi

* Project management and implemention• Developed and executed marketing plans and advertising campaigns, using print and digital media. *. Grew social media following to over 2,200• Led creative team members to coordinate writing, design, photography and printing.• Wrote all digital content: optimized websites for SEO, created social media feeds and blog.• Rebranded company’s marketing collateral; provided sales team with all needed support materials.• Created marketing and demonstration videos.• Developed digital image library and photographed product line.• Researched outside vendors and managed projects utilizing their services including design, printing, website coding and hosting.• Maintained ecommerce site content.• Launched targeted email marketing campaigns, supported with calls for lead generation.• Participated on New Product Development Team.

Freelance marketing consulting and design services, offering new media marketing, web and print design, writing services, branding and brand management strategies, and illustration work.• Developed a digital marketing plan for Timothy Westbrook Studio: Sales increased by 70% in 6 months• Created a print ad campaign for Ken Cook Publishing: call response rate tripled.• Developed and executed marketing plans and advertising campaigns. • Created assessment reports and recommendations for clients’ marketing strategy.• Designed print• Created html websites focusing on SEO and compelling UX design.• Created engaging content for clients’ websites and social media accounts.• Wrote and edited content for print and online materials.• Wrote and delivered educational presentations to promote effective marketing.

A privately owned publishing company working in the travel & tourism industry. Target demographic is independent businesses in ‘destination’ cities. Four hand-illustrated maps currently in circulation: Wisconsin Dells, Lake Geneva, WI, Colona, IL, and Bishop Hill, IL.• Illustrated new maps. • Recruited, hired and managed sales force.• Worked with customers to design effective ads. • Built relationships with customers and chambers of commerce. • Illustrate and produce new maps.• Sales of ad space, building relationships with clients and communities.• Research and buy printing for each map.

A graduate research center focusing on community research and outreach, running and/or funding programs to further Milwaukee's schools, care for the elderly and poverty stricken, environmental research and conservation, and other social needs. · Created all branding and print/online marketing collateral for "Teachers for a New Era," a new education program funded by a $3.3 million dollar Carnegie grant. · Prioritized multiple projects, managed communications with multiple internal and external clients. · Designed, produced and maintained four web sites for sponsored programs.

A privately held advertising agency with full marketing and advertising support services. · Responsible for design and production of packaging and marketing support materials for the Andis Corporation, the agency's largest client. · Assisted with design and production of other clients' materials as work load dictated. · Provided copy writing, editing and proof reading services.

A privately held direct mail corporation selling office and commercial furniture under five separate brand names.• Designed catalog covers and new page layouts for all five brands.• Art directed photo shoots.• Worked on production of new catalog pages, attended press checks for all catalogs.

A publicly held corporation specializing in outdoor recreation products, sold worldwide under eight brand names.• Implemented bringing a large amount of design work in-house.• Wrote all catalog copy for four brands.• Designed and produced product workbooks, sell sheets and clinic manuals for two national brands.• Art directed photo shoots and catalog production.• Hired printers, photographers, and other outside vendors.• Implemented company's co-op advertising plan for three brands.• Participated in New Product Development teams.• Attended trade shows to represent the corporation.

Binghamton, Ny

Certificate, Marketing Strategy

Ba, Communications, Writing

High School Diploma, Pre-College