Debra Cassidy Marich

Debra Cassidy Marich Email and Phone Number

Vice President Product Marketing at Qualcomm @ Qualcomm
Debra Cassidy Marich's Location
San Diego, California, United States, United States
About Debra Cassidy Marich

MARKETING LEADERSHIP FOR MOVING BUSINESSES FORWARDAs a Senior Marketing Executive, I drive business growth, increased brand awareness and market share by innovating and leading multichannel marketing initiatives for global organizations.My background includes multidimensional roles creating win-win marketing programs that fuel revenue growth. In these roles I’ve generated millions of dollars through building strategic joint marketing programs and international carrier relationships and optimizing resources. I’ve built and motivated teams to become strong contributors that meet and exceed aggressive business targets. I leverage my knowledge of channel, product and partner marketing to transform brands, and maximize customer acquisition and sales in competitive environments.Additional Competencies:♦ Strategic Planning and Implementation ♦ Global Marketing Management | B2B and B2C Marketing♦ Integrated Marketing | Multichannel Marketing♦ Marketing Communication | Events | Sponsorships♦ Content Marketing | Content Development♦ Brand Strategy | Brand Management♦ Product Marketing | Go-To-Market Strategy♦ Media Strategy, Planning and Execution♦ Channel Marketing | Partner Marketing ♦ Cross-Functional Team Building and Leadership

Debra Cassidy Marich's Current Company Details
Qualcomm

Qualcomm

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Vice President Product Marketing at Qualcomm
Debra Cassidy Marich Work Experience Details
  • Qualcomm
    Vice President Product Marketing
    Qualcomm Dec 2023 - Present
    San Diego, Ca, Us
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  • Qualcomm
    Director Of Marketing
    Qualcomm 2013 - Present
    San Diego, Ca, Us
    Direct marketing communication and events for Emerging Business Units (EBUs). Partner with product marketing teams to create impactful marketing communications and events that drive growth and brand awareness of products and services.
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  • Qualcomm
    Senior Director Product Marketing
    Qualcomm Nov 2018 - Dec 2023
    San Diego, Ca, Us
    Senior Direct Product Marketing leading integrated marketing, product go-to-market for all Qualcomm Snapdragon mobile handset platforms including the premium tier flagship 800 series. Responsible for Marketing strategy, planning and execution and creating impactful program strategies to drive business growth in a highly competitive environment.
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  • Htc
    Director Of Integrated Partner Marketing
    Htc 2011 - 2013
    Taoyuan, Tw, Tw
    Hired to fuel growth in competitive, high stakes market. Designed integrated, multichannel marketing strategy; directed and implemented carrier and national retail go-to-market programs with market leading retailers. Created/led cross-functional implementation of product marketing/ product launch plans. Managed multimillion-dollar budgets and led high performing team of nine. Successfully grew brand visibility and market share; launched first HTC One series, generating thousands of pre-launch orders and 50% of carrier’s sales in launch week.
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  • Qualcomm
    Staff Manager, Marketing Communication – Qualcomm Internet Services Division
    Qualcomm 2011 - 2011
    San Diego, Ca, Us
    Developed integrated marketing communication strategies and initiatives which increased brand awareness and brand value with customers and prospects. Directed global product and partner marketing programs. Secured 30% increase in sales for a Qualcomm product by leveraging international carrier relationships and producing joint marketing programs. Developed B2B marketing programs to support launch of a novel technology, subsequently picked up by the stores of the majority of North American mobile operators.
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  • Qualcomm
    Staff Manager, Marketing Communication – Flo Tv (Mediaflo) Division
    Qualcomm 2005 - 2011
    San Diego, Ca, Us
    Staff Manager, Marketing Communication – FLO TV (MediaFLO) Division (2007 – 2011) Senior Manager, Marketing Communication – FLO TV (MediaFLO) Division (2005 – 2007) Recruited to start-up division to launch FLO TV, one of the first products enabling consumers to access TV on their mobile devices. Spearheaded FLO TV launch; created/delivered marketing and branding strategies and integrated marketing for software/hardware product launches. Managed partner communication and co-marketing programs with key accounts; oversaw national advertising agency and in-house creative and production.Generated increased sales and subscription rate hike of 79% in mobile TV markets. Secured key multimedia placements during Super Bowl; improved brand likeability and FLO TV awareness.Created successful, innovative Mobile TV partner marketing campaign for San Diego; generated press coverage in 40+ publications, driving millions of impressions.
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  • Lg Electronics
    Senior Manager, Marketing Communication
    Lg Electronics 2001 - 2005
    Seoul, Kr
    Hired to launch LG mobile phone in the U.S. and transform this product into a household brand. Defined integrated marketing programs and product launch in collaboration with corporate leadership, marketing and product teams, molding the white label brand into the popular Life’s Good brand. Developed programs in partnership with major carriers to foster engagement and store sales. Built and motivated team of seven; managed P&L. Grew brand awareness through traditional and digital marketing; and delivered significant sales growth through multiple promotions.
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  • Novatel Wireless, Inc
    Marketing Manager
    Novatel Wireless, Inc 2000 - 2001
    San Diego, California, Us
    Created multichannel marketing communication programs and strategic alliances with business partners including CompUSA, AT&T, Verizon, TechData, Ingram Micro, Global Wireless Data, GoAmerica, US Robotics and others. Spearheaded national and regional launches and integrated, multichannel marketing plans for consumer branded products.
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  • Matthew/Mark
    Account Manager
    Matthew/Mark 1995 - 2000
    Created and implemented comprehensive, integrated B2B and consumer marketing programs, for clients including Sony Wireless Promotions, San Diego Gas & Electric, Energy Pacific, United Cerebral Palsy, BMW of San Diego and others. Nurtured and managed accounts; built and maintained client/agency relationships.
  • Nabisco
    Retail Sales Marketing Assistant
    Nabisco 1994 - 1994
    Us
    College internship.
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Debra Cassidy Marich Education Details

  • The Ohio State University
    The Ohio State University
    Business Marketing

Frequently Asked Questions about Debra Cassidy Marich

What company does Debra Cassidy Marich work for?

Debra Cassidy Marich works for Qualcomm

What is Debra Cassidy Marich's role at the current company?

Debra Cassidy Marich's current role is Vice President Product Marketing at Qualcomm.

What schools did Debra Cassidy Marich attend?

Debra Cassidy Marich attended The Ohio State University.

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