I am responsible for growing the analytics function across the agency, inspiring creative and media teams with data and research. As a team of data strategists, media analysts and engineers, we partner with teams and clients on market intelligence, audience insights, campaign/brand measurement and data solutions.

I led a team of data strategists across Translation (creative agency) and UnitedMasters (independent music distribution app). We conducted research, audience intelligence and measurement for creative clients, while also growing the intelligence arm for UnitedMasters. We partnered with the UM sales team to quantify the cultural equity brands gained from partnering with UM and its artists. We also created an opt-in panel of UM artists that was leveraged for cultural research, marketing insight, product intelligence and partnership measurement.

As a member of the agency’s leadership team I managed relationships across the Wunderman Thompson/WPP network, pitched new business and managed a team of marketing/data scientists.

I led multiple teams of researchers and social intelligence experts across Google Devices & Services, Google Social Lab, Google Brand Studio, Google Security and Google Lens.We helped develop Google’s social intelligence practice, led primary research and developed feedback loops for consumer marketing and product marketing alike. I partnered with the account leadership team on business strategy, growth and management.

I was the data strategy lead for key clients, Nestle and Pandora Music, and interim strategy lead for 6+ months.

As one of the agency’s early data hires, helped transition data from reporting to intelligence.

I was a hybrid digital strategist and measurement strategist. I helped the agency shape its early POV on cultural measurement and social media, while working with clients like Coca-Cola, American Express Small Business and TurboTax.

I was a masters student, teaching assistant and member of the AdGrad social media team.I also held internships at Spredfast (now Khoros, a social media management tool), Wunderman Seattle (Team Microsoft) and Tocquigny (a local full-service agency).

I was an entertainment reporter, producing film-news programs for domestic and international outlets. I also worked with studios and PR agencies in a creative services capacity, interviewing talent, producing video assets and running press junkets.