Debnarayan Sarkar Email & Phone Number

India

Kolkata

• A regional managerial position for SAARC Countries ( Bangladesh, Nepal & Bhutan).Reporting to Business Manager, Business Unit: EXPORT, responsible for the setup & spreading the whole diagnostics business operation with.
• Developing Market by People, Product & Promotional Mix and making it fit for OCD
• Guiding distributor to form and operate motivated Sales, Service, Applications field force & Marketing Executives and preparing them fit for J&J future Business.
• Liaising between OCD & Country Specific Distributor. Networking & Channelizing Ortho Clinical Diagnostics’ resources to support Distributor’s operation as well as customers at abroad.
• Monthly/Yearly Business Forecast ( Reagents & System), keeping close touch for Order ( Direct & Distributor ), PFI, Expiry allocation, LC, Invoicing, Material dispatch, System Allocation, Installation and Monthly/.
• Organising Training Program of Distributor’s Sales, Application & Engineering TeamAchievement:: 1. Introduced New Financial Model ( Financial Reformation ) on Investment. 2015-16 2. Besides Instrument, Established.

East India

• Emerging Markets Business Unit in Indian Operation of Ortho Clinical Diagnostics is START-UP Strategical initiative to increase penetration into Non-Metro Tier II & III towns & cities in India through a low cost model.
• Establishing New Business Operation in Un-Touched Tire II & III markets, developing it and making it fit for OCD- J&J
• Forming & Guiding a fresh team of Sales, Service, Applications & Marketing Executives and preparing them fit for J&J future Business.
• Developing Distribution network beside direct traditional J&J operation and using them as one of our operational hand to get easy entry in Lab Diagnostics Business
• Implementation of Sales & Marketing Strategies to spread premium range of Diagnostics Business to Eastern Market of India beyond Metro and capture High Valued Customers in Healthcare Industries
• Closely Working with J&J Health Sectors’ Wellness Program and offering Augmented service to Diagnostics Market.

Kolkata Area, India

Developing the emerging market of India forPpremium Diagnostics Solution. It was a Special Strategical Initiative of OCD- J&J called STRAP

New Delhi

Detail market Survey. Market Development ( Sales & Marketing) initiative for Non Metro Tire II & III cities of North India & Central India. Formation of Sales & servicing infrastructure, Team & then Operate.

New Delhi

• An Executive Cadre Position for North India, reporting to North BM and later National Sales Manager, responsible for the whole Diagnostics Business from Corporate CustomerAchievements
• 129% business achievement in key Accounts with an individual turnover over 10 crore and growth of 34%
• Gold Achiever-2009 Best Business Award-India,( Team)
• Silver Achiever-2009 Best Business Award-India, ( Individual)
• Commercial Excellence Award-Asia Pacific – 2009

Kolkata, India

• A Management Cadre position as Head of Business Operation - Eastern India, responsible for the Business of Instruments and Reagents, Reporting to Country Manager. Job Profile:
• Setup of organization based Business Operational Infrastructure in East India. Strategic Launch of new products for the region.
• Implementation of Sales Strategies for the region.( Distributor Management, New Customer Acquisition, Competitive Conversion, Account Retention, Supply and Controlling receivables ) Achievements at Abbott:
• Established Complete Sales/Marketing infrastructure at Eastern India from Kolkata & Successfully Launched Architect in eastern India
• Acquired competitive conversion by replacing Existing ROCHE and BAYER System in top key Accounts of East and Captured new business too.

Kolkata, East India

A Management Cadre position as Head of Sales & Service for Eastern India, responsible for the Business of Instruments and Reagents, Managing a Field Force of Area Business Managers and Service Engineers, reporting to General Manager, Mumbai. Main target was establishing Nicholas’s Diagnostics operation after separation from ROCHE. Was part of the Launching.

Kolkata, India

A management cadre position based at Kolkata responsible for the total Business Operation for Instrument, Consumables and Servicing for states of West Bengal, Bihar, Jharkhand, Orissa, Chattishgarh, Sikkim and North –East., reporting to DirectorAdditional Responsibilities: Reltech BS Lts –International Business ( 2000 – 2004) Beside Indian operation, had.

Pgdbm, Marketing

Activities and Societies: Project : “ Study on Changing Demand of Computerised Clinical Chemistry Analyser” PGDBM

M.Sc, Agriculture, Specializaion, Horticulture, , Fruit Biochemistry

Activities and Societies: Thesis : “Changing pattern of Pectic compounds and enzymes in minor fruits in their developmental phases.” MSC

B Sc, Botany Hons.

BSC Hons

M.Sc, Fruit Chemistry, Horticulture, Agriculture

Post Graduation and Project