Jason Deboer-Moran Email & Phone Number

Minneapolis, Minnesota, United States

Developing and delivering market strategy to support Metro Transit's recruitment and hiring efforts.

St. Paul, Mn

- Provide on-demand technical and marketing consultation.- Implement and train staff using Google Apps, Google Analytics, OrangeDox, and Insight.ly CRM.

Minneapolis, Minnesota

- Spearheaded the creation of a comprehensive strategy covering e-commerce, subscriptions, curriculum, and print resources, growing profit margins and maintaining an annual revenue of $12 million in a declining market.- Orchestrated collaboration between product development, customer service, and marketers, communicating product features and benefits in integrated marketing plans and successfully launching 24 new product systems to market. - Implemented HubSpot, Google Tag Manager, 8x8 Contact Center, and Power BI, increasing efficiency by allowing targeted, trackable, and personalized demand generation campaigns.- Unified two marketing departments into a cohesive team, reducing marketing spend by half. - Performance-managed a team of seven, ensuring direct feedback, regular reviews, and alignment with the strategic plan.- Managed and directed the creation of digital, print, and email marketing campaigns supporting an e-commerce site with over 4000 products.- Hired, onboarded, and supervised neurodiverse, multigenerational teams in sales, customer service, and marketing.

Greater Minneapolis-St. Paul Area

- Developed and taught curriculum on interactive marketing for the marketing and business programs.- Delivered the keynote address at the Minnesota College Personnel Association Conference in 2013.- Co-authored and contributed to the following publications: A Manager's Pocket Guide to Social Media (2012, HRD Press), Leading with the Spirit (2015, Lutheran University Press), and Family Life Education: The Practice of Family Science (2015, National Council on Family Relations).

St. Paul, Mn

Concordia University, St. Paul is a private liberal arts institution that offers traditional and online undergraduate and graduate programs.- Grew undergraduate, online, and graduate enrollment each year after executing a comprehensive tuition reset communication plan. Garnered local and national media attention, culminating in the prestigious Gold Award for Communications at the CASE-V Conference.- Directed a brand identity refresh, strengthening alignment across academics, admissions, advancement, and athletics. - Performance-managed a department of five comprising media relations, communications, graphic design, and web services.

Greater Minneapolis-St. Paul Area

- Led and actively contributed to the successful transition of the university website, deploying a new content management system, and reduced the university website by 3000 pages after a thorough content audit. Ensured the website met the university's strategic goals of increasing enrollment and access to information for prospective students. Additional responsibilities included: Supervise staff of 20 employees. Develop training and support materials for faculty, staff, and students.Manage Inventory of 1250 laptop and 150 desktop computers.Implement and encouraged university-wide use of Numara Footprints.Visioning for future growth and expansion.24/7 on-call response for university support.Enforce university policy.Assess charges to student accounts.Manage University Card Access System and Micros SV&C System.Consult with the University to develop Social Media action plans to increase communication and reputation in the community.Orchestrate web redevelopment plans to increase marketing, admission, and technological capability of current site. Accomplishments: Selected by the community as one of the "Top 20 Twin Cities Social Media Innovators" at http://www.arikhanson.com/Voted as having outstanding customer service by committee of peers.Decreased university performance gaps in laptop program and support services.Facilitated growth and functionality of Luminis Portal and corporate website as a communication tool for prospective and current students, faculty, and staff

Greater Minneapolis-St. Paul Area

Hired and trained a team of student work study employees, established a customer-centric support center, streamlined support operations through support wikis, FAQs, and proactive training efforts with our customers, served as Chief Listener through social networking channels and conversations with concerned students, faculty and staff. When I joined, we had a staff of five student employees, very few standard practices, and a ten day return agreement for repairs. When I was promoted we had a staff of 15 employees, standardized escalation plans, a two business day turn around for repairs, and a culture of service.

Volunteer position on an International Music Ministry Team to India and Nepal.

Taught faculty, staff, and students basic computer skills, resolved complex technical problems, assisted in the development of a university laptop initiative, wrote jargon-free documentation, established an internal technical computer repair area, accomplished basic networking tasks and server management

Mba, Organizational Leadership

Research: Strategic marketing management, social technology, information technology, value networks, customer driven quality, strategic.

Ba, English Literature