20 rich years of professional success & failure, a community organizer by habit and happy to be busy with People , Creativity & Technology. Currently engaged in scaling India's fastest growing reading game and the voice of young India at Dais World
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DirectorZerodot PlusHyderabad, In -
Founding Director | Editor-In-ChiefDais World Sep 2020 - PresentIndia -
Founding DirectorDais World Feb 2019 - Sep 2020India -
Head Of DigitalEunimart Jul 2019 - Sep 2020● Plan, recommend, prepare and oversee digital marketing strategies for Enterprise and SME channels● Ensure a high quality and consistent delivery across complete digital discipline, with a rigorous approach to managing work schedules, reporting and managing change● Key member of the management team, with input into business direction and strategy covering 84+ countries and counting● Develop & drive digital strategies, including content marketing and branding activities● Planning multi-channel marketing mix for Enterprise & Product campaigns● Produce detailed performance reports & presentations where necessary● Ensuring successful operations of Paid Ads strategy across channels● Key player of Advanced Next Gen Marketing Automation● CRM & Analytics● Plan and achieve lead acquisitions, maintaining quality and quantity ensuring Acquisition and Activation of the AARRR Growth Funnel● Conduct internal trainings concerning lead acquisitions and journey to product monetisation● Ensuring KPIs & ROIs of all digital activities for Eunimart & Vdezi● Crisis management across functions to ensure overall well being of the Business -
Independent Marketing ConsultantIndependent Consultant Nov 2016 - Oct 2018Mumbai Area, IndiaTop 5 Assignments1. Xyngr.com [Food – Fashion – Entertainment based Content Start-up] ● CMS processes ● Content Strategy● Industry relations & resourcing ● SEO ● Set up Data Archiving process ● Oversee AV productions**Onboarded 14 Art Galleries & 17 Theatres within Mumbai | Covered LFW Winter/Festive 2018-----------------------------------------------2. Bow & Arrow Learning bnalearning.in [Learning solutions for corporates & individuals]● Digital Media Management ● Brand Strategy & Development● Research, analysis & recommendation ●Event Support & Activation● Training Support ● Content Development ● Marketing strategy and Planning● Support new business / business development activities ● Strategic Alliance & Tie-ups------------------------------------------------------3. SomShiva Holi Festival 2018● Manage Online Partners.● Plan & Execute Paid digital campaigns.● Plan & Execute Organic digital campaigns.● Manage Online Event Sales.● Online to Offline Event Sales Integrations.*Successfully bringing 850+ attendees on the final day------------------------------------------------------4. Awkworld.in [Offline to Online Networking Startup]Marketing Strategy & Planning●Ideation, creative communication for projects in accordance ●Offline and Online campaign development ●End-to End Marketing Communications ●Branding Folio ●Event Budgeting ●Lead cross city Service team to plan scope and format of the campaigns ●Alliances & Tie-ups ●Training ●Team Building*Instrumental in building a 4 city core team of 100 | Instrumental in generating 5000 + memberships------------------------------------------------------5. esocialwiz [Social Media Automation]●Operational Budgeting ●Recruitment ●Mentoring a team of Social Media Executives and Client Service Associates ●Training Module Development ●Plan and execute online/offline presence and marketing campaigns ●Build Sales Channels ●Product innovation ●Ensure Client acquisition and retention -
Visual CommunicationMetigon Enterprises Oct 2015 - Nov 2016Mumbai Area, India• Ideation, creative communication for projects in accordance with the Project brief • Participate in strategic brainstorming sessions, campaign development & creative brief • Visualising Creative Verticals for Marketing communications• Ensuring effective visual communications aligned with the quality standards, both internal (Client Service) & external (Client)• Conceptualising original, attractive, focused, compelling and creative visuals for all event related communication - concept notes, presentations, events scripts, Social media posts, AVs, brochures, invites, posters etc.• Develop an understanding of the brand, brand guidelines (words, colours), the client's core message, target audience and other needs of the client (business requirements, budget etc.)• Manage Artists and Production personnel based on project offload• Coordinate with PR/ Production team to plan scope and format of the event• Vendor Associations -
Event ConsultantManaging Operations & Promotions Of Social Events (Freelance) Jan 2013 - 2016Mumbai Area, India• Seamless Co-ordination with various production teams• Client Servicing• Conceptualizing original, attractive, focused, compelling and creative visuals for all event related communication - concept notes, presentations, events scripts, Social media posts, AVs, brochures, invites, posters etc.• Alliances & Tie-ups• Licenses & permissions for events• Manage volunteers and temporary staff effectively• Assist in activities of Meeting , Planning and Seminar Coordination’s with stakeholders
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Commercial Photographer & Graphic VisualiserFreelance Jun 2010 - Oct 2015Mumbai Area, IndiaPortfolio , Events, Weddings,Product Ads.Photojournalism and more.o Adobe Photoshopo Adobe Lightroomo Adobe Illustrator o Adobe Lightroomo Adobe Soundbootho Coreldrawo Adobe Premiereo Adobe Aftereffect o 3D Maxo Blendero Skills for presentations
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Associate | Junior ManagementMinistry Of Defence Of India 2000 - 2015IndiaCombatRescue OpsCrisis ManagementRadio ElectronicsNavigation MechanicsNuclear Biological Chemical Warfare
Deb . Education Details
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Distinction -
Indira Gandhi National Open UniversityFirst Class -
Avm , ChandannagarDistinction -
First Class -
Softpro
Frequently Asked Questions about Deb .
What company does Deb . work for?
Deb . works for Zerodot Plus
What is Deb .'s role at the current company?
Deb .'s current role is Director.
What schools did Deb . attend?
Deb . attended Welingkar Institute Of Management, Indira Gandhi National Open University, Avm , Chandannagar, Shobhit University, Softpro.
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1yahoo.com
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Deb Mukherjee
Mumbai
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