Managerial|Establishing budgets in tune with the corporate strategies for achieving business targets of Modern and General Trade; business planning, forecasting and analyzing for assessment of revenue potential. |Analyzing & reviewing the market response/requirements and communicating the same to the sales teams for accomplishment of the business. goals.|Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.Functional|Managing sales activities; utilizing client feedback & personal network to develop marketing intelligence for generating leads.|Identifying streams for revenue growth & developing marketing plans to build consumer preference; conducting competitor analysis by keeping abreast of market trends & achieving market share.|Developing relationships with key decision makers in target organizations for business development; interfacing with the clients for suggesting the most viable services & product range and cultivating relations with them for securing repeat business.Commercial|Identifying and networking with financially strong and reliable dealers/ distributors resulting in deeper market penetration and improved market share.|Developing and appointing dealers & distributors to expand product reach in the market and coordinating to assist them in promoting the product.|Planning & coordinating the operational executions that include formulation & implementation of sales strategies by analyzing market trends, distribution channels, future growth patterns, product mix requirement & competitors.

|Successfully managing overall financial management, budgeting, sales/ marketing, key account management, channel management /distribution, negotiations, promotions management,merchandising activities, reporting, activation's with a team of 2 SO’s and 2 ISR’S's.| Efficiently implemented the Claim Settlement Policy as per guidelines, ensuring No Claims from all DB’s procured and achieved customer satisfaction.| Instrumental in handling the Trade Spends and Trade Promotions Management ensuring effective,efficient implementation, utilization of promotions.| Pivotal in coordinating joint promotions/ tie?ups with other companies/ home to homes to make the most effective use of funds available and determining promotion gift items, identify suppliers, negotiate terms, monitor delivery schedules and ensure timely receipts.| Shouldered responsibility of liaising with Corp,allocate, monitor and maintain data on effective installation/ utilization of visibility tools and other POP material, brochures, leaflets etc.| Generated high level of interest in all contests/ activities like Sub DB incentives, Pilot and DBSR Incentives to ensure maximum participation.| Accountable for gathering all competitor activities and in consultation with RM/ZSM evolve a strategy and implemented region to offset competition.| Assisted in preparing Detailed Launch Plan for Distributors and Sub Distributors and assisted RSM to prepare storm plans and beat level plans for the launch.| Ensured timely and accurate reporting from field and Region, meeting all reporting schedules at HO.| Administered activities related to supervision of all test marketing initiatives ongoing in region & track test on all 4P parameters.

The Growth Path:Area Sales Manager – Sr. Sales Manager(Dec’ 13 – May’17).| Significan contributed in covering districts like Jalpaiguri, Coach Behar, Darjeeling and Sikkim.| Lead a team of 4 TSM &8 Assistant Managers. and 3ASM”s. | Pivotal in increasing gross Revenue as per VLR report and maintaining healthy growth as per KRAs.| Handled 32 distributors with monthly addition of approx. 25000 customer as per VLR data with help of 8 TSM/2 Assistant Managers.| Instrumental in controlling day wise churn and focusing on acquiring quality customers in spite of quantity.| Directed control of approx.2500 O’L for gross acquisition.| Played a major role in implementing successful road-map of distribution coverage & product visibility by handling outlet mapping Orissa, route plan, Signage’s and identified launch outlet & DSE/FOS wise roll out plan.| Accountable for increasing SIM selling outlets as per new BTS planning and network availability for population of 10k to 25k towns.| Compared secondary MTD growth as per last month figure and take necessary steps to grow 8%-10% month on month.| Felicitated with Spot Light Award from Idea Cellular Ltd. in Sep’09 for best distribution in Circle for Sambalpur.|

Growth Path -1. Sep’04 – Jan’07- Assistant Sales Manager ‐ Prepaid (CMBU) in North Bengal 2. Feb’07 – May-’09 Zonal Sales Manager ‐ Prepaid in Rest of Bengal Circle.

Highlights: Successfully managed corporate/ institutional sales, channel sales, business development, retail audit activities, competition analysis, marketing & merchandising with a team of 6 SO’s and 9 ISR’s. Significantly contributed in launching Lottebrand in North Bengal, Sikkim & Bhutan. Instrumental in increasing brand availability by 8%.

Highlights: Successfully managing overall financial management, budgeting, sales/ marketing, key account management, channel management / distribution, negotiations, promotions management, merchandising activities, reporting, activations with a team of 4 SO’s and 6ISR’S’s.  Efficiently implemented the Claim Settlement Policy as per guidelines, ensuring No Claims from all DB’s procured and achieved customer satisfaction. Instrumental in handling the Trade Spends and Trade Promotions Management ensuring effective, efficient implementation, utilisation of promotions.  Pivotal in coordinating joint promotions/ tie-ups with other companies/ home to homes to make the most effective use of funds available and determining promotion gift items, identify suppliers, negotiate terms, monitor delivery schedules and ensure timely receipts.  Shouldered responsibility of liaising with Corp, allocate, monitor and maintain data on effective installation/ utilization of visibility tools and other POP material, brochures, leaflets etc.  Generated high level of interest in all contests/ activities like Sub DB incentives, Pilot and DBSR Incentives to ensure maximum participation.  Accountable for gathering all competitor activities and in consultation with RM/ZSM evolve a strategy and implemented region to offset competition.  Assisted in preparing Detailed Launch Plan for NPD’s and assisted RSM to prepare storm plans and beat level plans for the launch.  Ensured timely and accurate reporting from field and Region, meeting all reporting schedules at HO.  Administered activities related to supervision of all test marketing initiatives ongoing in region & track test on all 4P parameters. Received Best Selling Award for Ariel in 2000 from P &G India Ltd., Hong Kong.

Highlights: Felicitated with Best Visibility Award for Pillsbury Chakki Fresh Atta for GangtokTown form General Mills in 1999.