Debolina Saha Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris, Île-De-France, France

• Product Owner responsibilities: Writing user stories, participating in daily sprints, defining product vision, prioritizing the backlog, and facilitating sprint planning meetings.• Leading the development of new features for Kenzo's e-commerce site, such as Product recommendation carousel, enhancement of the payment process, and integration of Quick View on the website.• Collaborated with in-house LVMH consultants to conduct A/B tests and explore opportunities to improve the Kenzo website.• Collaborated with multidisciplinary teams including 5 developers, 1 designer, and consultants, while closely working with management to align objectives with the product vision and strategies.• Oversaw and conducted User Acceptance Tests (UATs) on the Kenzo website to ensure its functionality and user experience met quality standards and aligned with business requirements.

Paris, Île-De-France, France

• Collaborated with the EMEA Pure Player Director to implement strategies for prominent e-retailers (including Zalando, Lookfantastic, Notino), focusing on determining brand portfolio mix, budget decisions, and conducting post-sales analysis across various retailers.• Spearheaded the development and execution of the online Gifting Guide feature during the Christmas season as a Product Owner, enabling seamless consumer experience and increasing user engagement. This innovative feature empowered users to effortlessly select the ideal gift by interacting with an intuitive survey on the website, tailored to their preferences and budget constraints.• Managed the internal online store: overseeing site maintenance, new features, and technical issue resolution.• Engaged in collaborative sessions with management, playing a pivotal role in consolidating crucial data on e-retailers' performance and conducting in-depth research into industry-leading practices.

Paris, Île-De-France, France

• Developed an in-depth research and business intelligence reports from the Emerging Markets Department, working on a state of the nation with internal Cartier data and external research, in collaboration with an external agency.• Worked on transversal strategic projects with internal teams: commercial, patrimony, culture, marketing & communication, merchandising, retail, events etc. to contribute to the strategy of the department.• Collaborated with consultants on external competition analysis and sharing new ideas and points of improvement.• Shaped analysis and insights on new markets, distribution channel and innovation to plan and execute on strategic projects that will contribute to the 360 degree strategy and business development plans for the department.

Paris, Île-De-France, France

• Developed and executed digital marketing campaigns across various channels, including search engines, social media platforms, and email marketing.• Monitored campaign performance, analyzed key metrics, and made data-driven decisions to optimize marketing spend and maximize ROI.• Utilized tools such as Google Analytics or similar platforms to generate actionable insights and track website traffic, customer behavior, and conversion funnels.• Active participation in defining the E-Commerce roadmap (roll out, new services and optimization of the purchasing path) in order to exceed conversion targets.

Masters In Management

Activities and Societies: Marketing Minds ESCP • Specialized in Marketing and Luxury Brand Management • Received full merit scholarship

High School, Business/Commerce, General