My role involves:Internal business analysis: Data analytics to provide insights and answers to key business and operational questions. External monitoring: Providing analysis and reporting of current business trends, market indicators, consumer behavior and products.Working with senior executive leadership to develop business scenarios based on market trends, economic indicators, operational factors, competitive activity etc. to advise on strategic prioritization and direction. Support for Line of Business StrategyEstablishing process requirements to ensure key corporate planning requirements & timelines are met. Managing project investment planning process with the Line of Business to support Corporate planning

Market research and reporting: - Commissioned and managed market research project to study the state of the Canadian Online Shopper behavior. - Research report writing, persona development- Created multiple strategic & insights driven thought leadership content/stories to enable Canada Post’s leadership position within the Canadian e-commerce eco-system.

Managed and developed Parcels Data Insights program: Worked with cross-functional teams to establish innovative ways of leveraging and mining internal data assets to provide internal and external stakeholders powerful insights on the state of Canadian e-commerce market. - Provided custom data analytics insights for over 150 high-value prospect and current clients to enable and support their business growth and TTM strategies.- Analytical support for internal company strategies and product business cases through market opportunity validation, extensive customer segmentation & analysis.- In collaboration with Business Analytics team, built targeted shopper profiles using geographic/psychographic segmentation & e-commerce predictive analysis.- Conducted competitive analysis and developed reports to support internal business strategy and client discussions.- Strategic content creation for over 15 key high profile thought leadership events in Canada and US, and client engagements to establish market leadership position and foster strong relationships with our partners in the Canadian e-commerce eco-system.- Web Service activity monitoringAnalytical projects: Household purchase behavior analysis and mappingPredictive buying and growth pattern analysisShopper Path to Purchase analytics

•Preparing and analysing campaign financial reports to provide insights across various sales and marketing campaigns by use of CRM tool.•Co-create and review marketing campaign components including copywriting, briefing notes and creative and Direct Mail pieces.•Preparation and delivery of sales collateral presentation

• Conducted extensive market research (primary and secondary) in relation to the business needs and developed program strategies that increased student acceptance ratio by 45% for Fall 2011 admissions. Primary methods used: surveys, focus groups.• Prepared marketing report analyzing competitive landscapes and viable opportunities for further growth and development of the business by using statistical and data analytics. • Managed customer relations with representatives of Universities and Colleges from Canada as well as domestic and international sponsor groups for information sessions and events.