Deb Olson Email & Phone Number

Prior Lake, Mn, Us

Minneapolis

Worked with various companies independently and via agency assignments:United Healthcare (UHC) E & I via Creatis• Redesigned online resource for Sales/Field Account Managers for Open Enrollment support. • Managed requests for customized Open Enrollment collateral for clients.• Created customized sets of Diabetes Health Plan (DHP) materials for 46 clients.• Revised the DHP project to make it scalable for mass markets in 2018. • Executed campaigns for Premium/Tier 1 designation programs to B2C audience, including direct mail, email, print, employer toolkits, and general communications. • Directed Health Saving Account (HSA) Account Opening Email Campaigns through UHC’s creative, health literacy and legal reviews, as well as partnering with email team to prep for launch.• Updated Consumer Driven Health (CDH) tool-kit communications. UnitedHealthcare (UHC), M&R Acquisition via The Creative Group• Project managed direct mail campaigns for Medicare Advantage and Part D plans for Annual Enrollment Period (AEP), guiding pieces through internal, legal and compliance reviews.• Managed relationship between UHC and Walgreens for review and approval for new Part D plan materials.Cardiovascular Solutions, Inc. (CSI)• Consulted/presented during their leadership retreat and initial planning for their PAD campaign.Bluespire Marketing• Created and presented strategy and site map for an online patient experience for the Proton Therapy Center at the University of Maryland Medical Center.

Greater Minneapolis-St. Paul Area

• Lead strategy planning and developed recommendations to meet organizational business goals for B2B and B2C healthcare clients across the U.S.• Analyzed branding, positioning, competitive information, referral patterns, consumer data and other appropriate information.• Developed strong content strategy to nurture and generate consumer needs.• Leveraged extensive experience of the healthcare industry in developing strategies.• Presented findings and strategic recommendations to clients, C-Suite and other stakeholders.• Conducted research to inform and shape strategic recommendations:, including conducting discovery sessions and stakeholder interviews, creating competitive profiles, and developing consumer personas.• Developed tactical marketing plans to follow recommended strategy with innovative tactics and achievable timelines.

Abbott Northwestern Hospital

• Developed and executed campaigns for Minneapolis Heart Institute®, which included direct mail, advertising, event promotion, digital marketing and social media.• Designed a three-year overall marketing strategy for Allina Health TeleHealth. • Designed a marketing strategy to move from the pilot to permanent services for Allina Health TeleHeart. • Lead marketing for Allina Health Orthopedics Institute clinical service line.• Implemented marketing plan for Abbott Northwestern Orthopedics.• Coordinated and executed crisis communications for Abbott Northwestern Hospital.

Specializing in marketing strategy, new service and technology launches, project management, crisis communications, writing and editing, social media and corporate, media and public relations.

Greater Minneapolis-St. Paul Area

•Developed marketing strategies/ planning and executed tactics to increase market share, build awareness and achieve revenue targets for individual business units.•Launched innovative campaigns for new technology and both new and renewed service lines.•Coordinated webcast on minimally invasive back surgery, resulting in thousands of world-wide viewers, increased web hits, emails, procedures and winner of regional Emmy award.•Managed marketing budgets, media buys, campaign implementation and creative process for individual business units.•Developed and executed crisis management plans for various situations, such as union issues, media stories and disaster occurrences, as needed.•Maintained HealthEast’s brand identity standards in all initiatives, such as establishing new service lines, educating physicians and working with corporate and community partners. •Supervised staff, departmental and cross-functional work teams and committees in various situations.•Managed relationships with staff and physicians, advertising agencies, vendors and corporate and community partners.•Wrote and edited for both print and online, RFP responses, physician communication and corporate internal communication.

Greater Minneapolis-St. Paul Area

•Targeted media opportunities to increase awareness of key initiatives – public policy, $17 million capital campaign positioning, assistive technology and Courage residence as a center of excellence. Resulted in multiple media placements in print and broadcast media outlets.•Leveraged Courage’s web site to further position initiatives and updated newsroom.•Coordinated Courage’s publications, such as the 2001 Annual Report (5,000 readership) and Onward newsletters (75,000 readership) to position capital campaign.•Managed crisis communications as part of the crisis team and planned procedures for organization.•Identified key initiatives for the organization as part of the Community Outreach team and planned the strategies to communicate them to target audiences.•Supervised marketing communications staff as interim director.•Directed marketing and communications activities as account manager for six program areas with emphasis on leveraging brand identity, identifying cross-marketing opportunities and implementing cost-effective methods. •Managed media relations activities, including media buys, article placement, ad creation and placement, developing media relationships with national and local reporters.•Partnered with community and corporate groups, such as the University of Minnesota, General Mills and U.S. Bancorp, to increase awareness of issues for people with disabilities.•Teamed with Courage staff to implement strategies that resulted in cost-effective projects and streamlined work flow, such as consolidated mailings and planning meetings with key staff.•Created and implemented the first “Take Your Child to Work Day” at Courage Center, resulting in 41 children ages 8-16 learning more about disabilities, Courage Center and careers in healthcare.

Greater Minneapolis-St. Paul Area

•Managed all aspects of the association’s monthly internal newsletter, including writing, editing, desktop publishing and working with printing vendors. •Coordinated the creation and publication of six feature articles to legal and business journals. Duties included hiring the writers, editing and pitching to legal publications.•Worked as part of a team to keep CLA’s web site updated and accurate.

Greater Minneapolis-St. Paul Area

•Managed all publications and provided primary writing and editing expertise to the agency’s seven programs, including agency’s quarterly newsletters and Annual Report.•Designed layout and/or worked with printers and designers for agency newsletters, Annual Report and a variety of brochures and other publications.•Managed media relations for the agency.•Designed and managed a three-year agency strategic marketing plan. Recruited a 15-member team to update mission statement, assess community awareness and identify core marketing goals.Created marketing plan to achieve core marketing goals within five years, including on-going evaluation of the process and future strategies.