I bring my expertise as a branding specialist of 20+ years to your business--crafting and implementing innovative marketing strategies tailored to drive your brand growth and market presence. My services include developing comprehensive marketing strategies, refining brand messaging, and creating compelling creative assets. I will work closely with your team to ensure branding across the company and throughout the franchise, where applicable and leverage data-driven insights to optimize campaigns and enhance customer engagement. With a keen eye on market trends and the flexibility to adapt to your evolving business needs, I will help elevate your brand to new heights.

In my role as CMO (fractional) and formerly VP of Marketing at Purple Penguin Digital, I brought a strategic, creative approach to growth through branding, marketing, and client relations. My experience included brand development, marketing strategy, creative management, content creation, social media, client management, sales support, paid advertising, event marketing, data-driven decision-making, PR, website management, and strategic partnerships.Brand Development: Spearheaded a rebranding initiative, injecting modernity and memorability into Purple Penguin Digital's identity with a new name, logo, tagline, and palette.Marketing Strategy: Executed integrated plans, achieving a notable 125% increase in lead generation within 18 months.Creative Management: Ensured brand consistency and impactful delivery by overseeing creative processes.Content Creation: Curated compelling content across various channels, enhancing the online presence of Purple Penguin Digital and its clients.Social Media Management: Crafted engaging content, managed posts on SproutSocial, and boosted engagement.Client Management: Successfully managed high-level clients, cultivating strong and collaborative relationships.Sales Support: Provided crucial support to the sales team through persuasive presentations and collateral.Paid Advertising: Optimized campaigns, resulting in a 57.65% increase in paid search visitors and a 10% boost in organic visibility.Event Marketing: Managed end-to-end event activities, increasing brand awareness and lead generation.Data-Driven Decision Making: Utilized data for continuous optimization of campaigns, drawing insights from Google Analytics, LinkedIn, and Meta.Website Management: Guided design, content, and SEO strategies, achieving 20k website page views and a 13% contact form submission rate in six months.Strategic Partnerships: Proactively built relationships, gaining referrals to support mutual business growth.

The founder/president retired, leading to the closure of the business.I led initiatives that increased brand awareness, forged valuable partnerships, and elevated lead generation for our patented SaaS platform. My expertise encompasses integrated marketing, content curation, social media management, agency oversight, webinar design, and event marketing.Brand Development: Reinvented Inkbench's brand with a new logo, tagline, colors, and avatar. This initiative led to a 200%+ growth in brand awareness for our SaaS platform.Strategic Partnerships: Built strong partnerships with suppliers, fostering referrals, cross-marketing opportunities, and seamless integrations to enhance our market presence.Marketing Strategy: Devised and executed integrated marketing plans including digital advertising, email campaigns, podcasts, webinars, events, testimonial videos, website, social media, and case studies. Achieved 120% increase in lead generation in 12 months, and a decrease in Cost Per Lead.Content Curation: Curated compelling content across diverse channels, including blogs, emails, social media posts, website/landing pages, PR, one-sheets, case studies, collateral, and ads.Social Media Management: Created engaging social content and graphics, scheduled posts, and managed engagement. Boosted followers on the LinkedIn company page by 55%.Agency Management: Oversaw digital agency relationships, guiding brand strategy, messaging, creative processes, editing, placement, and analyzing analytics for Google Display, site retargeting, geo-fencing, and paid social ads.Webinars: Designed and hosted webinars, contributing to increased engagement, education, and lead generation.Event Marketing: Orchestrated event marketing strategies, including trade show booth branding, banners, table covers, one-sheets with QR codes, landing pages, demos, client video loops, grand prizes, and email campaigns which significantly boosted lead generation for our patented SaaS platform.

I coached and trained Mosquito Hunters franchisees, contributing to the national brand's growth and local franchisee success. I guided franchisees in executing marketing tactics such as event marketing, SEO content, and organic social media, fostering top Google reviews and local business partnerships. I also directed the marketing onboarding for new franchisees and supported the franchise sales team with effective strategies and testimonials to boost their sales funnel.Conducted weekly video meetings to coach and inspire franchisees to execute ground game marketing, share best practices and instill accountability. Developed and presented ongoing marketing webinars on Google reviews, local events, and guerilla marketing. Oversaw the customization of franchisees’ branded collateral and promo items to meet the local marketing needs and ensure brand standards.Directed the build-out, launch and updates of the branded online storefront including event promotional items and trade show booths, branded apparel/swag and uniforms, and print collateral.Oversaw the strategy and execution of PPC and paid social media ads.Presented in-person ongoing ground game marketing training to current franchisees and Discovery Day presentations to prospective franchisees.Maintained detailed records of franchisee marketing progress, accountability and communications. Assisted in the development of marketing training sessions on the learning management system.Managed the fulfillment process of our branded mascot.

With a demonstrated history of success, I spearheaded and executed marketing strategies for 34 tutoring centers. I directed an array of channels, including email, paid search/PPC, geo-fencing, paid social, display advertising, print, direct mail, influencer networks/bloggers, PR, collateral, and local marketing initiatives.Directed lead-generating digital strategies and managed agencies in executing multimillion dollar plan including market testing, keyword development, social media A/B campaign testing, report analysis. Managed Listen360 Customer Engagement platform to monitor customer feedback and the company’s reputation for better customer service and online/offline reviews.Directly managed two marketing specialists, graphic designers, and paid social, PPC, media buying, and geo-fencing agencies to execute marketing plans.Directed a national broadcast media plan to increase brand awareness and lead generation. Managed a direct marketing budget/plan including creative, copywriting, production, metrics analysis and agency management.Optimized email marketing campaigns for current and prospective clients including strategy, copywriting and report analysis. Developed/executed annual print plan to maximize leads and awareness.Analyzed and adjusted campaigns and channels based on metrics from call center, PPC and Google Adwords, and website/landing pages leads.

Specialized in brand-building, marketing strategy, event marketing, franchise marketing, website SEO development, communications, PR, and social media to boost companies’ brand equity and improve ROI. Serviced corporate clients including franchisor, Realogy and Wyndham Worldwide (formerly Cendant), Heineken, Dicks Sporting Goods, Golf Galaxy and small businesses with brand and marketing strategy, event marketing, custom signage, website SEO development, copy writing, PR, social media strategy, and project management. Directed marketing for Guardian national conferences including client communications, brand strategy and execution, management of graphic design and production, and project management. Developed a high impact email campaign for AstraZeneca to increase conference participation. Managed the production of Heineken’s national conference branding, Dick’s Sporting Goods’ regional training guides, Goldman Sachs’ custom signage and Golf Galaxy’s conference programs.Prepared client competitive analyses and proposals and developed and executed marketing plansManaged graphic designers and print vendors to execute brand vision.Liaison between marketing, legal, accounting and PR departments and advertising, design and production agencies to ensure promotions were executed accurately, on time and within budget.Directed consumer collateral including brochures, ad slicks, posters, and POS materials.Earned COSPA award for best overall family promotion in the hospitality category.

I held key positions such as Director of Preferred Partnerships for Century 21, Coldwell Banker, and ERA, along with Director of Marketing roles at Ramada Worldwide and Howard Johnson Franchise Systems. My focus included developing and executing branded marketing communications, cultivating relationships with internal and external stakeholders, achieving revenue objectives, and directing collateral. I excel in navigating cross-functional collaboration and managing teams.Branded Marketing Communications: Developed and executed branded marketing communications to franchisees and internal teams, ensuring alignment with corporate objectives.Stakeholder Relationships: Built relationships with internal and external stakeholders, fostering program adoption among Preferred Client Group franchisees, Preferred Alliance companies, and internal departments.Revenue Growth: Achieved 130% of a $30 million corporate revenue objective by strategically growing and marketing partnerships with key alliances, including ADT, Kodak, and DirecTV.Presentations: Presented programs to large groups of sales associates and brokers, generating participation.Focus Group Creation: Established a Chairman Circle/PCG focus group to test new concepts and enhance user buy-in.Cross-Functional Liaison: Acted as a liaison between marketing, legal, accounting, and PR departments, coordinating with advertising, design, and production agencies.Consumer Collateral Direction: Directed consumer and B2B collateral development, including brochures, ad slicks, posters, and POS materials.Budget Management: Maintained budgets for each program, brand, and Alliance partner, ensuring fiscal responsibility.Recommendations and Input: Presented recommendations and listened to input from CEOs, CMOs, and COOs, ensuring optimal program implementation.Team Leadership: Directly supervised a team of five marketing managers and two specialists, while coaching four brand matrix directors as indirect reports.