Debora Ehrenpreis Email & Phone Number

• Creating and developing marketing materials for Receivables Management sector events, ensuring effective brand representation.
• Planning and execution of brand's inaugural LinkedIn page, enhancing digital brand presence.
• Crafting compelling social media content, driving more than 100 followers to the LinkedIn Brand Page in 2 months.
• Strategizing and implementing a complete rebranding project for Pro Asset, including: new visual identity, positioning, website, collaterals.

Ilinóis, Estados Unidos

• Overseeing day-to-day paid media performance, budget and operations, and continuously evaluating and optimizingspend and channel allocation.
• Managing and optimizing CRO strategy to improve targeting and maximize landing page conversion rates.
• Strategizing and communicating how various paid channels align, with close audience and targeting management to helpdrive acceleration at every stage of the funnel.
• Partnering with demand and customer marketing teams to determine the right channel mix and investment levels toachieve lead and customer goals.
• Balancing quality with quantity, managing towards specific cost per MQL and SAL (Sales Accepted Leads)goals, andconversion rate goals.
• Identifying, recommending and testing new paid channel opportunities.

New York, United States

• Strategic Budget Management of Media Buying for B2B Market.
• Create and execute Paid Media Campaigns across channels such as: Google Ads, Facebook Ads, LinkedIn Ads.
• Cross-Departments Paid Media Lead Generation Campaigns.
• Ensure successful planning, execution and optimization for key traffic KPIs via paid media channels.
• Collaboration with internal teams, customers and partners.
• Develop and manage re-marketing campaigns across our paid media channels

Sao Paulo, Brazil

• Strategic Budget Management of Media Buying.
• Planning and optimizing Digital Campaigns for B2B market.
• Optimization of campaigns in Google Ads, Facebook Ads; LinkedIn Ads.
• Management of company websites data and Hubspot Integrations.
• Monitoring the customer experience before and after the deal.
• Development and execution of a big media plan for a B2B Emergency Credit Project called Giro WEEL, with loans up to R$5 millions per company with specific target for R$10 million annualy revenue.

• Strategic planning of online campaigns and 360 promotions for brands: BLACK + DECKER; STANLEY; IRWIN; DEWALT.
• Strategic integration between Digital Marketing and e-commerce channels, respecting sales funnel.
• Creation of Landing Pages based on lead generation strategies by the Unbounce platform.
• Reports and Analysis of results of the Online campaigns.
• Optimization of campaigns in Google Analytics and Facebook ADS;
• Management of company websites data.

São Paulo Area, Brazil

• Supporting Marketing organization on digital and offline marketing activities/environment and event executions.
• Agency management support: coordinating creative production process and providing guidance to agencies.
• Responsible for Business Marketing Operations, including the Budget control- Support on vendor and partners management.
• Support/coordination for the marketing assets localization revision in Brazilian Portuguese, like new products material, reference cases and Intel.com content.
• Coordination of small events with customers and partners.
• Interface with agencies and customers on Programs and Campaigns execution.

São Paulo, São Paulo

• Development of monthly and seasonal marketing campaigns for www.sitesquerendemdotz.com.br.
• Development and monitoring of results of Dotz Club, Banco do Brasil revenue and Dotz websites.
• Promotional strategic planning of for various Dotz channels

São Paulo

• Update and register subscribers of Institute's magazines
• Organize and intermediate sales of national andinternational Institute's publications.
• Contact with carriers
• Organization of Cultural Fairs
• Launch of publications
• Digital Design

Summer Course, Entrepreneurship - Babson Build

Bachelor’S Degree, Marketing And Adversiting

Bachelor'S Degree, Communications

Education record