Débora Ferrari Email & Phone Number

São Paulo, Brazil

Leading the product division both operationally and strategically, I spearheaded the transformation and reinvention of products following the successful merger and acquisition with Pilar Saúde. The project involved an in-depth analysis of solutions, defining infrastructure, language, and product architecture, database migration, among various challenges linked to the fusion of technologies. Leveraging the teams' technological expertise and entrepreneurial spirit, I led the product through discovery, ideation, requirements gathering, planning, development, testing, launch, and ongoing evolution.Notable accomplishments:- Technological Architecture Transformation: Led the launch of an advanced technological architecture, resulting in a 70% reduction in infrastructure costs, optimizing performance, and positioning us as leaders in efficiency.- Accelerated Product Development: Led and coordinated the development and launch of the new product in just 8 months.- Substantial Revenue Growth: The new product line generated a 31% increase in company revenue, validating the success of strategic initiatives and demonstrating the value delivered to customers and stakeholders.

São Paulo, Brazil

As Founder & CEO of PILAR SAÚDE, I led an initiative to establish a shared health database for patients in Brazil. PILAR SAÚDE was designed as a platform where patients could centralize their medical information—symptoms, diagnoses, exam files, and more—giving them control over their healthcare journey and ensuring seamless access for healthcare professionals.Key accomplishments:- Rapid Development and MVP Launch: In response to Covid-19, I led the team in developing a minimal viable product (MVP) in under 4 months, building the foundational PILAR SAÚDE platform amid pandemic constraints.- Iterative Improvement and Market Adaptation: After the MVP launch, we continuously refined the platform based on user feedback. In 2021, we launched a more advanced, market-adaptive version, addressing the evolving needs of users and stakeholders.- Successful M&A Within 2 Years: Within just 2 years, PILAR SAÚDE completed a successful merger, validating our business model's strength and positioning the platform for accelerated growth and expansion in the healthcare market.

São Paulo, Brazil

As a Product Manager for Grupo JCA, I worked within the e-Bus team (the company's digital and technology division) managing two distinct products: WeMobi and Clube Giro. This role enabled me to strategically guide each product, driving innovation and aligning with Grupo JCA’s digital growth and customer experience goals. - Product Vision and Strategy: For WeMobi, I led the full development of a new app, aligning its vision with company goals and market needs through competitive analysis, clear value propositions, and strategic objectives for growth. For Clube Giro, I focused on enhancing user experience, guiding a redesign based on customer feedback and industry best practices.- Backlog Management and Prioritization: Curated and prioritized backlogs for impactful features, defining user stories and acceptance criteria to address WeMobi's core needs and Clube Giro’s rebranding goals.- Stakeholder Alignment and Communication: Acted as the bridge across teams, regularly updating stakeholders on progress, decisions, and roadmap milestones.- Roadmap Planning and Coordination: Developed individual roadmaps aligned with company strategy, prioritizing incremental WeMobi launches and a seamless Clube Giro rebranding transition.- Testing and Hypothesis Validation: Conducted usability and A/B tests to validate Clube Giro's rebranding, ensuring improvements enhanced user experience.- Release Management and Post-Launch Support: Coordinated release planning, gathered early feedback for WeMobi, and ensured a smooth rebranding transition for Clube Giro.

São Paulo E Região, Brasil

São Paulo

Strategic management aiming exponential growth;Management and coordination of customer experience and operations teams;Design and monitoring of customer journeys;Insights and project development for continuous improvement;Project Management (squads)KPIs’ development and analysis; Processes development and tools implementations for time and resources optimization;Company and product guidelines definition by insights taken from data analysis.

São Paulo

São Paulo E Região, Brasil

Bacharelado, Comunicação Social

Postgraduate Degree, Software Architecture

Web Programming With Python And Javascript