I help startups, corporations, and the decision makers who lead them take control of challenging media narratives and build name recognition and brand loyalty. My career began in journalism – first at the Miami Herald, where I covered real estate, and later at the South Florida Business Journal, where I became one of the South Florida region's first tech beat reporters. Today, I spearhead crisis comms and strategic PR as media director at Sensei Advisory using the skills and rolodex I developed as a reporter and, later, as a comms lead for over two dozen early- to growth-stage tech startups in the Fuel Venture Capital portfolio.