Debora Rocca Email & Phone Number

Coquitlam, Bc, Ca

Canada

Vancouver, British Columbia, Canada

• Responsible for owning end to end process of bringing the product catalogue to life on the website.• Merchandise online product assortment to maximize sales and improve conversion rate. • Collaborate with cross-functional partners to maintain website functionality, content pages, and product details and assets• Act as the subject matter expert in the ecomm platform, Shopify• Responsible for enhancing search and usability of the website by using web analytics and customer data to optimize navigation, sorting rules, search, filters and more.• Plan how to support and execute marketing campaigns and promo initiatives through website capabilities.• Collaborate with Ecomm leadership to plan, execute and reflect on a testing roadmap• Push for best-in-class SEO across the website and ensure the site is set up to capitalize on organic search growth.• Manage shop locations across key platforms• Research and bring forward Shopify apps to improve website capabilities and solve business needs• Supporting front & back-end day-to-day operations.

• Responsible for the USA DTC e-Store operations• Expert in SEO, responsible for executing Jade Leaf's and FGO's SEO strategy.• Responsible for maximizing revenue through sales strategies including promotions and campaigns, working closely with different teams within the Marketing department• Responsible for managing DTC product launches, customer retention, and data research to provide insights to Marketing• Manage website content, merchandising, products, and promotions, maintain a catalogue of products, uploads, blog integration, as well as assets, ensuring inventory accuracy and image quality.• Monitor and report channel performance on a weekly and monthly basis, measuring traffic, AOV, and conversion rates.

Vancouver, British Columbia, Canada

• Help grow the online business of Bricks + Clicks customers in the US and Canada (Ex. Walmart.com, Target.com, etc) by providing and actioning recommendations alongside Key Account Managers;• Manage audits & content on these sites in order to improve search ranking; • Manage and organize all PIM and DAM solutions, such as Syndigo.• Lead the strategy, management and execution of paid search, paid social and display channels to efficiently drive new and repeat customer growth - conduct search advertising - bidding, campaign optimizations, and keyword research on Commerce Media Platforms such as Criteo, Walmart Connect, PromoteIQ. • Research and make recommendations on other marketing opportunities and promotions – email, banners, sampling, subscription, etc • Develop and track KPI’s – Sales, ROI, ROAS, New customers, traffic, conversion, ranking, etc • Provide weekly, monthly, and yearly reporting• Manage delivery networks such as Instacart – content, promotions, advertising and marketing opportunities • Work very closely with stakeholders such as Sales Planning & Strategy, Account Managers and the rest of eCommerce team to identify and action opportunities while operating within suggested pricing guidelines. Work closely with Amazon and DTC teams to share best practices and content • Lead all content creation required for Bricks + Clicks and Delivery Networks sites –product titles, keywords, descriptions, images, videos, etc. • Work collaboratively with Marketing on opportunities to grow these channels without negatively impacting other channels• Budgeting - Make recommendations on budgets needed to achieve goals and capitalize on opportunities; manage to approve budget

Burnaby, British Columbia, Canada

São Paulo, São Paulo, Brazil

• Managed company website redesign by selecting and supervising vendors throughout the development of site content, web architecture, usability studies and SEO. • Responsible for managing social media by developing communication strategies and calendar actions.• Led the development and implementation of an e-learning platform for the sales team.• Developed and implemented incentive marketing campaigns to engage the sales team and dealership through meaningful rewards.• Planned and executed corporate events for internal and external publics, managing successful negotiations to control budget and deadlines.• Developed brand positioning and visual identity at the dealership. Ensured a consistent brand by creating and implementing guidelines.

• Planned and coordinated international award events contributing to engage strategic partners. Reached an average satisfaction level of 90%. • Developed internal and external communication materials, including e-mails, newsletters, content for intranet, guidelines, and advertising material.• Supported new products launch with marketing collaterals by developing communication campaigns, product information, and sales training.

São Paulo E Região, Brasil

• Assisted in developing incentive sales campaigns by elaborating reports, monitoring results, and creating marketing materials.• Exercised written and verbal communication skills by developing communications for internal channels and stakeholders. Carefully proofread and edited content to ensure a professional image.• Organized sales events in partnership with Toyota (car distributor).• Provided administrative support in marketing reports, customer lists, and systems inputs, contributing to efficient relations with the Sales team.

Graduate Degree, North American Business

Pec - Programa De Educação Continuada, Project Management

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Planejamento Estrategico De Midias Digitais

Curso de curta duracao sobre Midias Digitais

Pos Graduação, Gestão De Negócios Com Ênfase Em Marketing

Bachelor'S Degree, Business Administration And Management, General

Education record