Debora Rocca work email
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Debora Rocca personal email
Hey! Good to see you here! Let me take a bit of your time to introduce myself and tell you my story :)I'm an experienced marketing professional with over a decade of hands-on experience in the field. My journey has been filled with exciting challenges and opportunities to explore various aspects of marketing. From crafting captivating events to developing internal and external communication strategies, I've done it all. My last couple of years working with marketing were dedicated to digital projects such as website redesign and social media strategies. It was when I fell in love with digital marketing and decided that was the next step to move my career forward.In 2021, I worked at Vega, a premium plant-based nutrition company, focusing on omnichannel and e-commerce. I updated top customers with refreshed product content and helped drive revenue through paid media initiatives. During this time, I've gained more expertise on PIM and DAM platforms such as Syndigo plus media and SEO solutions such as Criteo and Brightedge. Then, I transitioned to a DTC Site Merchandiser role at Wellmore, working with brands such as Jade Leaf Matcha and From Great Origins, expanding my knowledge in e-commerce and Shopify as the direct-to-customer platform.In 2023, I joined the retail fashion brand Kit + Ace. Since then, I have been working as an e-commerce Specialist and have gained valuable experience in the fashion industry. Through my role, I have been able to enhance my skills in various areas such as product merchandising, A/B testing, and UX practices. Additionally, my knowledge about Shopify has strengthened even further. I find these topics highly interesting as they can lead to excellent business outcomes and provide customers with a seamless and incredible brand experience.In order to stay relevant, I have had to be a fast learner and resilient. Those are the main skills I have under my belt. I enjoy sharing my knowledge with others, and I believe that different perspectives can lead to good ideas and outcomes. Last but not least, I take pride in being detail-oriented and always strive for excellence.
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PublisherAritziaCoquitlam, Bc, Ca
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Ecommerce SpecialistBlume Jun 2024 - PresentCanada -
Ecommerce SpecialistKit And Ace May 2023 - May 2024Vancouver, British Columbia, Canada• Responsible for owning end to end process of bringing the product catalogue to life on the website.• Merchandise online product assortment to maximize sales and improve conversion rate. • Collaborate with cross-functional partners to maintain website functionality, content pages, and product details and assets• Act as the subject matter expert in the ecomm platform, Shopify• Responsible for enhancing search and usability of the website by using web analytics and customer data to optimize navigation, sorting rules, search, filters and more.• Plan how to support and execute marketing campaigns and promo initiatives through website capabilities.• Collaborate with Ecomm leadership to plan, execute and reflect on a testing roadmap• Push for best-in-class SEO across the website and ensure the site is set up to capitalize on organic search growth.• Manage shop locations across key platforms• Research and bring forward Shopify apps to improve website capabilities and solve business needs• Supporting front & back-end day-to-day operations. -
Ecommerce Dtc Site MerchandiserWellmore Holdings Nov 2022 - May 2023• Responsible for the USA DTC e-Store operations• Expert in SEO, responsible for executing Jade Leaf's and FGO's SEO strategy.• Responsible for maximizing revenue through sales strategies including promotions and campaigns, working closely with different teams within the Marketing department• Responsible for managing DTC product launches, customer retention, and data research to provide insights to Marketing• Manage website content, merchandising, products, and promotions, maintain a catalogue of products, uploads, blog integration, as well as assets, ensuring inventory accuracy and image quality.• Monitor and report channel performance on a weekly and monthly basis, measuring traffic, AOV, and conversion rates. -
Ecommerce Coordinator Omnichannel & Bricks/ClicksVega Dec 2021 - Nov 2022Vancouver, British Columbia, Canada• Help grow the online business of Bricks + Clicks customers in the US and Canada (Ex. Walmart.com, Target.com, etc) by providing and actioning recommendations alongside Key Account Managers;• Manage audits & content on these sites in order to improve search ranking; • Manage and organize all PIM and DAM solutions, such as Syndigo.• Lead the strategy, management and execution of paid search, paid social and display channels to efficiently drive new and repeat customer growth - conduct search advertising - bidding, campaign optimizations, and keyword research on Commerce Media Platforms such as Criteo, Walmart Connect, PromoteIQ. • Research and make recommendations on other marketing opportunities and promotions – email, banners, sampling, subscription, etc • Develop and track KPI’s – Sales, ROI, ROAS, New customers, traffic, conversion, ranking, etc • Provide weekly, monthly, and yearly reporting• Manage delivery networks such as Instacart – content, promotions, advertising and marketing opportunities • Work very closely with stakeholders such as Sales Planning & Strategy, Account Managers and the rest of eCommerce team to identify and action opportunities while operating within suggested pricing guidelines. Work closely with Amazon and DTC teams to share best practices and content • Lead all content creation required for Bricks + Clicks and Delivery Networks sites –product titles, keywords, descriptions, images, videos, etc. • Work collaboratively with Marketing on opportunities to grow these channels without negatively impacting other channels• Budgeting - Make recommendations on budgets needed to achieve goals and capitalize on opportunities; manage to approve budget -
Sales AssociatePandora Jul 2021 - Dec 2021Burnaby, British Columbia, Canada -
Senior Marketing AnalystBanco Toyota Do Brasil Nov 2018 - Aug 2020São Paulo, São Paulo, Brazil• Managed company website redesign by selecting and supervising vendors throughout the development of site content, web architecture, usability studies and SEO. • Responsible for managing social media by developing communication strategies and calendar actions.• Led the development and implementation of an e-learning platform for the sales team.• Developed and implemented incentive marketing campaigns to engage the sales team and dealership through meaningful rewards.• Planned and executed corporate events for internal and external publics, managing successful negotiations to control budget and deadlines.• Developed brand positioning and visual identity at the dealership. Ensured a consistent brand by creating and implementing guidelines. -
Marketing AnalystBanco Toyota Do Brasil Jun 2012 - Nov 2018• Planned and coordinated international award events contributing to engage strategic partners. Reached an average satisfaction level of 90%. • Developed internal and external communication materials, including e-mails, newsletters, content for intranet, guidelines, and advertising material.• Supported new products launch with marketing collaterals by developing communication campaigns, product information, and sales training.
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Junior Marketing AnalystBanco Toyota Do Brasil Jun 2008 - Jun 2012São Paulo E Região, Brasil• Assisted in developing incentive sales campaigns by elaborating reports, monitoring results, and creating marketing materials.• Exercised written and verbal communication skills by developing communications for internal channels and stakeholders. Carefully proofread and edited content to ensure a professional image.• Organized sales events in partnership with Toyota (car distributor).• Provided administrative support in marketing reports, customer lists, and systems inputs, contributing to efficient relations with the Sales team.
Debora Rocca Skills
Debora Rocca Education Details
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North American Business -
Project Management -
Planejamento Estrategico De Midias Digitais
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Escola Superior De Propaganda E MarketingGestão De Negócios Com Ênfase Em Marketing -
Business Administration And Management, General -
Escola Tecnica Estadual Lauro Gomes - Ete
Frequently Asked Questions about Debora Rocca
What company does Debora Rocca work for?
Debora Rocca works for Aritzia
What is Debora Rocca's role at the current company?
Debora Rocca's current role is Publisher.
What is Debora Rocca's email address?
Debora Rocca's email address is de****@****.com.br
What schools did Debora Rocca attend?
Debora Rocca attended Capilano University, Fundação Getulio Vargas, Comschool, Comschool, Comschool, Fundação Getulio Vargas, Escola Superior De Propaganda E Marketing, Fei - Faculdade De Engenharia Industrial, Escola Tecnica Estadual Lauro Gomes - Ete.
What skills is Debora Rocca known for?
Debora Rocca has skills like Marketing, Banking, Business Planning, Business Strategy, Financial Analysis, Management, Negotiation, Planejamento Empresarial, Microsoft Excel, Microsoft Office, Strategic Planning, Risk Management.
Who are Debora Rocca's colleagues?
Debora Rocca's colleagues are Mindy Bollier, Kendal Wright, Timothy Bilcke, Marianna Santos, Ada San, Hannah Teachey, Rachel Schaubert.
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