Executive Director, Product Marketing - Mac North America
Current
Oct 2021 - Present
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Debora D. Waitman Email & Phone Number
Executive Director, Marketing MAC at The Estée Lauder Companies Inc.
at
The Estée Lauder Companies Inc.
1 work email found
@elcompanies.com
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✓ Verified May 2026
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Current company
Role
Executive Director, Marketing MAC at The Estée Lauder Companies Inc.
Location
New York, New York, United States
Who is Debora D. Waitman? Overview
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Quick answer
Debora D. Waitman is listed as Executive Director, Marketing MAC at The Estée Lauder Companies Inc. at The Estée Lauder Companies Inc., based in New York, New York, United States. AeroLeads shows a work email signal at elcompanies.com and a matched LinkedIn profile for Debora D. Waitman.
Debora D. Waitman previously worked as Executive Director, Product Marketing - MAC North America at The Estée Lauder Companies Inc. and Director of Product Marketing - Origins NA at The Estée Lauder Companies Inc.. Debora D. Waitman holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from Fgv - Fundação Getulio Vargas.
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Email format at The Estée Lauder Companies Inc.
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*@elcompanies.com
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Profile bio
About Debora D. Waitman
Passionate Marketing professional with 10+ years of experience in Consumer Goods and Beauty.Solid experience with integrated-marketing campaigns, innovation project management and deployment, brand relaunch, whitespace launch strategy, digital marketing, market analysis, P&L management and activations/events. I have worked both locally and regionally -with focus on Brazil, Latam and US - and have strong capacity to manage multiple projects on strict timelines, as well as to work with different markets and to engage big multi-functional teams.I strongly believe in collaborative work as the key to high performing teams, being very passionate about building strong professional relationships. I am also highly motivated about working with brands that I truly believe in and understanding consumer insights to translate them into growing brands and products.Portuguese native speaker, with fluent English and Spanish, as well as intermediate Italian. Please don’t hesitate to reach me at debora.waitman@gmail.com.
Listed skills include Marketing, Digital Marketing, Business Analysis, Campaign Management, and 39 others.
Current workplace
Debora D. Waitman's current company
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8 roles
Debora D. Waitman work experience
A career timeline built from the work history available for this profile.
Director Of Product Marketing - Origins Na
Jan 2020 - Oct 2021
Brand Manager - Covergirl
- Led new distribution channels for COVERGIRL Globally, focusing on the development of the first Flagship store in the world in Times Square (New York). Headed Lips segment in the US, as well as all consumer facing.
- Led the opening of the first Brick & Mortar for COVERGIRL being in charge of store design, digital experiences, product assortment, launch campaign, P&L management and operation set-up. Award winning retail.
- Launched key Lips innovation and media campaign in the US, leading analysis to improve assortment and support, with record segment growth
- Developed and implemented Account Exclusives strategy and go-to-market principles for the brand
May 2018 - Dec 2019
Associate Brand Manager – Laundry Latin America
- Led online & offline campaigns, activations, business analysis and strategic planning for Fabric Conditioners business in Brazil (over $100 million revenue)- Innovation, communication, new formats and whitespaces.
- Re-launched Skip laundry detergent brand in Colombia and Ecuador
- Developed and approved entry model in challenging whitespace after years of trials
- Coordinated Comfort brand market leadership recovery
- Launched end-to-end innovation project in record timing with impressive share results
- Redesigned market share and volume forecast planning process, reaching record accuracy for the category
Mar 2016 - Sep 2017
Associate Brand Manager – Ice Cream Brazil
- Led different global brands (Cornetto, Max and Fruttare) offline & online campaigns, innovation deployment and business analysis in Brazil- Budgeted category funds of over US$10 million, leading monthly and annual.
- Re-launched Fruttare brand, leading the creation of the first pop-up concept store in the world with US$900k PR return and more than 1,5 million people impacted
- Developed and deployed the first 100% digital campaign of the category with Cornetto, reaching results 5x above benchmark
Dec 2013 - Feb 2016
Brand Building Analyst - Ice Cream Brazil
- Led Local Jewels communication campaigns (offline and online media, PR, brand activations)- Coordinated Innovation process (volume construction, portfolio analysis and new product communication plan development) with.
- Led "Raise the Roof Project": the first aereal exhibition in Brazil, supported by Kibon Ice cream brand, impacting over 240,000 people and increasing in 50% the number of tourists in "Morro do Alemão"
Jul 2013 - Nov 2013
Customer Development & Brand Building Intern - Ice Cream Brazil
FEB/2012-DEC/2012: Customer Development. - Performance management of Kibon distributors. - KPIs tracking- Sales analysisJAN/2013- JUL/2013: Brand Building.- Responsible for digital always on campaigns (social media, website relaunch)- Assisted in marketing activities (campaigns, activations) - Managed the organization of annual sales convention event (over.
Feb 2012 - Jun 2013
Consultant
The Junior Enterprise is a Consulting firm led by students of Fundação Getulio Vargas University, assisting real clients with strategic/marketing issues.- Project Leadership for large retail and service companies (Marketing/Branding, Process mapping and Customer Service projects)- Led multiple project proposals for new customers- Participation in internal.
Apr 2009 - Dec 2010
2 education records
Debora D. Waitman education
Bachelor Of Business Administration - Bba, Business Administration And Management, General
Fgv - Fundação Getulio Vargas
Exchange Program, Business/Managerial Economics
Università Bocconi
FAQ
Frequently asked questions about Debora D. Waitman
Quick answers generated from the profile data available on this page.
What company does Debora D. Waitman work for?
Debora D. Waitman works for The Estée Lauder Companies Inc..
What is Debora D. Waitman's role at The Estée Lauder Companies Inc.?
Debora D. Waitman is listed as Executive Director, Marketing MAC at The Estée Lauder Companies Inc. at The Estée Lauder Companies Inc..
What is Debora D. Waitman's email address?
AeroLeads has found 1 work email signal at @elcompanies.com for Debora D. Waitman at The Estée Lauder Companies Inc..
Where is Debora D. Waitman based?
Debora D. Waitman is based in New York, New York, United States while working with The Estée Lauder Companies Inc..
What companies has Debora D. Waitman worked for?
Debora D. Waitman has worked for The Estée Lauder Companies Inc., Coty, Unilever, and Empresa Júnior Fundação Getulio Vargas.
How can I contact Debora D. Waitman?
You can use AeroLeads to view verified contact signals for Debora D. Waitman at The Estée Lauder Companies Inc., including work email, phone, and LinkedIn data when available.
What schools did Debora D. Waitman attend?
Debora D. Waitman holds Bachelor Of Business Administration - Bba, Business Administration And Management, General from Fgv - Fundação Getulio Vargas.
What skills is Debora D. Waitman known for?
Debora D. Waitman is listed with skills including Marketing, Digital Marketing, Business Analysis, Campaign Management, Marketing Strategy, Microsoft Office, Product Marketing, and Microsoft Powerpoint.
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