Debora D. Waitman Email and Phone Number
Debora D. Waitman work email
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Debora D. Waitman personal email
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Passionate Marketing professional with 10+ years of experience in Consumer Goods and Beauty.Solid experience with integrated-marketing campaigns, innovation project management and deployment, brand relaunch, whitespace launch strategy, digital marketing, market analysis, P&L management and activations/events. I have worked both locally and regionally -with focus on Brazil, Latam and US - and have strong capacity to manage multiple projects on strict timelines, as well as to work with different markets and to engage big multi-functional teams.I strongly believe in collaborative work as the key to high performing teams, being very passionate about building strong professional relationships. I am also highly motivated about working with brands that I truly believe in and understanding consumer insights to translate them into growing brands and products.Portuguese native speaker, with fluent English and Spanish, as well as intermediate Italian. Please don’t hesitate to reach me at debora.waitman@gmail.com.
The Estée Lauder Companies Inc.
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Executive Director, Product Marketing - Mac North AmericaThe Estée Lauder Companies Inc. Oct 2021 - PresentNew York, Ny, Us
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Director Of Product Marketing - Origins NaThe Estée Lauder Companies Inc. Jan 2020 - Oct 2021New York, Ny, Us
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Brand Manager - CovergirlCoty May 2018 - Dec 2019Amsterdam, North Holland, NlLed new distribution channels for COVERGIRL Globally, focusing on the development of the first Flagship store in the world in Times Square (New York). Headed Lips segment in the US, as well as all consumer facing events and Account Exclusives strategy. Budget leader for the category.Achievements:• Led the opening of the first Brick & Mortar for COVERGIRL being in charge of store design, digital experiences, product assortment, launch campaign, P&L management and operation set-up. Award winning retail.• Launched key Lips innovation and media campaign in the US, leading analysis to improve assortment and support, with record segment growth• Developed and implemented Account Exclusives strategy and go-to-market principles for the brand -
Associate Brand Manager – Laundry Latin AmericaUnilever Mar 2016 - Sep 2017Blackfriars, London, Gb- Led online & offline campaigns, activations, business analysis and strategic planning for Fabric Conditioners business in Brazil (over $100 million revenue)- Innovation, communication, new formats and whitespaces launch lead across Latin America- Market analysis, Budget and P&L management- Centralized laundry Latin America innovation Process for all brands- Multi-functional teams managementAchievements:• Re-launched Skip laundry detergent brand in Colombia and Ecuador• Developed and approved entry model in challenging whitespace after years of trials• Coordinated Comfort brand market leadership recovery• Launched end-to-end innovation project in record timing with impressive share results• Redesigned market share and volume forecast planning process, reaching record accuracy for the category • Led Net Revenue Management studies for the category* Left job voluntarily in excellent standing with a track record of success and excellent recommendations (see below) -
Associate Brand Manager – Ice Cream BrazilUnilever Dec 2013 - Feb 2016Blackfriars, London, Gb- Led different global brands (Cornetto, Max and Fruttare) offline & online campaigns, innovation deployment and business analysis in Brazil- Budgeted category funds of over US$10 million, leading monthly and annual control and reports- Coordinated Innovation process (volume construction, portfolio analysis and new product communication plan development) with regional and global teams- Sales and market analysis; 6PS analysis, price, innovation PLE- P&L management- Direct contact with agencies (offline and online media, activation, PR, content)Achievements:• Re-launched Fruttare brand, leading the creation of the first pop-up concept store in the world with US$900k PR return and more than 1,5 million people impacted• Developed and deployed the first 100% digital campaign of the category with Cornetto, reaching results 5x above benchmark
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Brand Building Analyst - Ice Cream BrazilUnilever Jul 2013 - Nov 2013Blackfriars, London, Gb- Led Local Jewels communication campaigns (offline and online media, PR, brand activations)- Coordinated Innovation process (volume construction, portfolio analysis and new product communication plan development) with regional and global teams- Sales and market analysis; 6PS analysis, price, innovation PLE- Direct contact with agencies (offline and online media, activation, PR, content)- P&L management- Assisted in other brands campaigs (e.g.:Magnum)- Promoted to Associate Brand Manager after 5 monthsAchievements:• Led "Raise the Roof Project": the first aereal exhibition in Brazil, supported by Kibon Ice cream brand, impacting over 240,000 people and increasing in 50% the number of tourists in "Morro do Alemão"
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Customer Development & Brand Building Intern - Ice Cream BrazilUnilever Feb 2012 - Jun 2013Blackfriars, London, GbFEB/2012-DEC/2012: Customer Development. - Performance management of Kibon distributors. - KPIs tracking- Sales analysisJAN/2013- JUL/2013: Brand Building.- Responsible for digital always on campaigns (social media, website relaunch)- Assisted in marketing activities (campaigns, activations) - Managed the organization of annual sales convention event (over 1,000 people)- Market and sales performance analysis- Direct contact with agencies (online and offline media, activation, content, PR)
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ConsultantEmpresa Júnior Fundação Getulio Vargas Apr 2009 - Dec 2010São Paulo, São Paulo, BrThe Junior Enterprise is a Consulting firm led by students of Fundação Getulio Vargas University, assisting real clients with strategic/marketing issues.- Project Leadership for large retail and service companies (Marketing/Branding, Process mapping and Customer Service projects)- Led multiple project proposals for new customers- Participation in internal projects to map and improve processes
Debora D. Waitman Skills
Debora D. Waitman Education Details
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Fgv - Fundação Getulio VargasGeneral -
Università BocconiBusiness/Managerial Economics
Frequently Asked Questions about Debora D. Waitman
What company does Debora D. Waitman work for?
Debora D. Waitman works for The Estée Lauder Companies Inc.
What is Debora D. Waitman's role at the current company?
Debora D. Waitman's current role is Executive Director, Marketing MAC at The Estée Lauder Companies Inc..
What is Debora D. Waitman's email address?
Debora D. Waitman's email address is de****@****ail.com
What schools did Debora D. Waitman attend?
Debora D. Waitman attended Fgv - Fundação Getulio Vargas, Università Bocconi.
What skills is Debora D. Waitman known for?
Debora D. Waitman has skills like Marketing, Digital Marketing, Business Analysis, Campaign Management, Marketing Strategy, Microsoft Office, Product Marketing, Microsoft Powerpoint, Powerpoint, Event Planning, Competitive Analysis, Market Analysis.
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