• Responsible for the Audience Strategy for Inbound Marketing Campaigns Vehicles (Digital, Email, Telemarketing, Events) for all Latin America Countries • End to End Targeting execution process supported by AI/ML models • Contact strategy definition and quality maintenance• Field marketing enablement  • Influence the business with insights analyzed from AI/ML data

• Lead Latam Outbound Automation mapping process;• Implementation and Execution of Triggers Campaigns considering the Customer Journey to optimize audience;• Leverage the Business with ML/AI Propensity Models;• Responsible for coordinating the Outbound targeting process for Direct and Indirect leads for LATAM Commercial segment;• Creating score strategy selecting the best audience; according to business criteria and propensity models• Support internal customers Line of Business as Client Solutions, Server, Storage, Vmware, Networking, Software, and Networking to achieve their goal, generating new demand and new buyers;• Participate in all business discussions given inputs from targeting perspective;• Orchestrate and Connect Outbound Mkt Programs and evaluate Outbound Plays overlap and its impact.• Upload leads and Audit Outbound Leads upload data into SalesForce;

• Responsible to analyze Central America & Caribbean industry, market trends, competitive analysis, market share, market sizing, addressability and macroeconomics data• Point of contact for Central America & Caribbean (NoLA) region Business Intelligence providing insights to our NoLA Sales Leaders in order to increase business opportunities.

• Responsible for coordinating the launching and transitions of Dell Commercial notebooks portfolio aligning with different areas and teams to guarantee the delivery of these configurations on stipulated Global product launching release dates• Ability to lead several projects simultaneously with different deadlines• Creation, maintenance and deactivation of Order Codes in the system in order to provide availability of products for Sales and Online page• Creating and working on reports that allow teams have better visibility of launch status• Responsible for bringing to LATAM Commercial the automatization of the build-doc process reducing time and manual errors receiving a Silver Award for it

• In charge of managing promotions actions for Direct Consumer & Small Business Segment for Latin America• Responsible for products promotion selection and ensuring data quality for Dell.com• Analysis and management of weekly business performance reports, including the effectiveness of promotion actions and revenue, margin and unit results• Communication alignment with several teams to ensure correct execution of promotions and great customer experience in Dell.com

• Analysis of business performance reports, including product’s elasticity and the effectiveness of promotion actions; market analysis; pricing strategy of Latin America for all marketing channels including all segments.• Main achievements:Taking over my team leader`s responsibilities during 6 months;Participation in a market search responsible for make HD Accessory one of most sold Dell accessory and becoming more competitive in the market.

• Support the operators in lending operations; analysis and audits for the contracts’ approvals; development and control of weekly performance reports and other administrative routines.• Main achievements: Operators Performance Report Analysis Improvement.

• Training Sector Assistant for employees of the court; provide course material; database updating; support on magistrates’ matters and other administrative routines.

• Responsible for Recruitment and Selection process for all 9 Tok Stores’ staff and also internships contracts.