Débora Faria Email & Phone Number

Brasília, Distrito Federal, Brasil

Responsável pela definição e implementação de estratégias no ecossistema de Open Finance, com foco em promover a expansão de consentimentos e casos de uso a partir da integração e a colaboração de diversas áreas da organização.Principais atribuições:Desenvolvimento de planos estratégicos para adoção de Open Finance.Coordenação de projetos multidisciplinares para implementação de casos de uso.Análise de tendências de mercado e regulamentações para adaptar as estratégias de negócio.Liderança de equipes multifuncionais, promovendo a cultura de inovação e agilidade.

Brasília, Distrito Federal, Brasil

- Responsável por gerenciar a área, incluindo supervisão de processos, procedimentos, políticas, diretrizes e fluxos de trabalho. - Foco na criação e aprimoramento de soluções além do âmbito bancário para PMEs, dentre as quais produtos de apoio a Gestão Financeira (ERP) e websites de conteúdo, com o objetivo de encontrar novas fontes de receita para a organização, aumentando a aquisição, engajamento e retenção de clientes em todo o país.- Desenvolvimento de estratégias e planos de ação para impulsionar a adoção do ERP e do website de conteúdo, bem como aumentar a recorrência, cross-selling e upselling.- Desenvolvimento e implementação de estratégias relacionadas ao Open Finance para PMEs.

Brasília, Distrito Federal, Brasil

· Structuring and managing the area, involving processes, procedures, policies, guidelines and workflows.· Focus on increasing engagement, loyalty and client retention (SMB segment) through the usage of products and services.· Conduction of studies and financial modeling; analysis of historical base on consumption and volumes transacted by product, service, segments and clusters.· Development of strategies and action plans towards adoption on the loyalty program, as well as increase recurrence, renewals, cross-selling and upselling.· Led full review of the Loyalty Program by closing new partnerships, updating the scoring rules with the inclusion of the use of PIX, among others.· Contributed for the Increased client base registered in the Loyalty Program, enhance in customer allied with churn reduction.

Brasília, Distrito Federal, Brasil

· Responsible for developing and implementing strategies and action plans aimed to increase client base exponentially (SMB segment).· Acting in national scope, encompassing 4,000+ branches, 7,000+ Relationship Managers dedicated to SMB.· Conduction of studies based on Analytics; stratification and improvements concerning segments and clusters.· Identification of potential clients based on georeferencing analysis.· Generation of qualified leads for the sales force (Relationship Managers); monitoring of data related to visits, conversions and activations of new accounts.· Analysis of actual vs. business objectives and deviations, as well as quantitative and qualitative information in respect to "non-conversion". · Sum of all initiatives implemented contributed significantly to the increase of the SBM client base.

São Paulo E Região, Brasil

· Responsible for developing and structuring strategic partnership for the entrance in different niches within the SMB segment.· Acting in the South and Southeast regions, comprising 130+ specialized branches of the SMB segment, 2,300+ sales professionals.· Execution of regional events and selection and participation in fairs.· Identified new strategic niches for the commercial approach, such as franchises, general manufacturing, among others.· Generated 10,000+ qualified leads for business prospecting from sales force team.

São Paulo E Região, Brasil

· Scope encompassing key branches specialized in SMB; near 3,800 Sales team dedicated nationwide.· Following-up deviations of transacted volumes within the client base: loans, financing, services and credit cards.· Responsible for monitoring competitive environment; players, products, services, innovations, combos, fees, pricing, and interest rates. · Development of cross-analyses regarding performance vs. main competitors based on market data.· Elaboration of strategic recommendations and action plans towards greater competitiveness, retention and increase in the usage of products and services.· In-charge to design new reward strategies and incentive plans for commercial team towards boosting sales of credit products within existing client base · Led full review of the credit pricing business rule; contributed for market share growth in targeted niches during the period.Business Intelligence Analyst – SMB Segment (São Paulo, SP),11.2015 – 07.2017Commercial Planning Analyst – SMB Segment (São Paulo, SP), 08.2013 – 10.2015

São Paulo, São Paulo, Brasil

· Managing a portfolio of 200 customers in the segment; activities of prospecting and visiting new potential clients.· Financial advisory and selling of products/services: investments, loans, credit, insurance, leasing, cards, collection, cash management.

São Paulo, Brasil

São Paulo, Brasil

Educação Executiva, Disruptive Innovation

Executive Education, Stanford Ignite Program

Exposed to core business skills such as marketing, operations, strategy, accounting, finance, and economics, and applied skills such.

Masters Degree (Stricto Sensu), Economics

Post Graduation, Economics And Business Management

Bacharelado, Economics