• Collaborate with executive team to execute various marketing plans and campaigns to promote our student exchange programs while helping to attract more volunteers, schools, and representatives• Generate new leads and serve as a resource for remote employees marketing the programs in the field• Manage 4 company websites including the setup and implementation of blog articles in WordPress, adding weekly content, administering weekly site updates and maintenance• Create and manage… Show more • Collaborate with executive team to execute various marketing plans and campaigns to promote our student exchange programs while helping to attract more volunteers, schools, and representatives• Generate new leads and serve as a resource for remote employees marketing the programs in the field• Manage 4 company websites including the setup and implementation of blog articles in WordPress, adding weekly content, administering weekly site updates and maintenance• Create and manage marketing collateral for multiple divisions of the company including brochures, flyers, data sheets, and email blasts• Create promotional videos for regional meetings• Social Media Management: Create content and images for bi-weekly Facebook, Instagram, and Twitter posts• Manage Online Store: Work with printers, apparel vendors, etc. to ensure timely delivery of promotional products to our Area Reps, Program Managers, and Regional Managers• Manage swag inventory for several divisions of the company Show less

• Part-time marketing and CRM consultant for Digital Media Workshop, Inc.; clients included Edison Innovative Power, LLC• Co-created marketing plans and campaigns for new product launches• Wrote copy for press releases, sales presentations, data sheets, and website content• Advised on generating and nurturing leads; provided CRM expertise/migration strategies

• Developed annual marketing budget of $1 million; cut department costs by 20%• Directed catalog logistics (a 500-page print catalog); streamlined production process; reduced the department’s delivery time from 1 month to 2 weeks• Supervised and trained 4 marketing team members; generated 700+ new leads in a 3-month period; increased prospects by 20%• Created and managed annual media plan, schedule, and media buy proposals/confirmations• Ensured accuracy and quality of all… Show more • Developed annual marketing budget of $1 million; cut department costs by 20%• Directed catalog logistics (a 500-page print catalog); streamlined production process; reduced the department’s delivery time from 1 month to 2 weeks• Supervised and trained 4 marketing team members; generated 700+ new leads in a 3-month period; increased prospects by 20%• Created and managed annual media plan, schedule, and media buy proposals/confirmations• Ensured accuracy and quality of all campaign documentation including insertion orders, creative specifications, reports, and terms; submitted final insertion orders to publications; produced monthly reports• Liaison with media representatives, public relations agency, marketing team and executive management to ensure all public relations and media projects were completed by target dates; uploaded bi-monthly press releases to Business Wire for distribution• Established and maintained relationships with industry editors and media reps; managed press list• Wrote and posted bi-weekly social media content; proofread newsletters• Collaborated on the creation of marketing materials to support our website, content marketing, email, and other marketing campaigns• Tracked the progress of projects; maintained project schedules; ensured the timely delivery of content• Coordinated direct mail projects; produced collateral; handled postage and mailings to >50,000 customers/prospects• Trafficked digital and print ads; obtained approvals Show less

Marketing CoordinatorJovia Financial (formerly NEFCU)• Directed all NEFCU-sponsored community events, including marketing and promotion, producing and printing of collateral, coordinating logistics, and working on-site as a member of the event staff• Managed NEFCU’s scholarship program totaling >$100k annually; improved application response rate by 25% over a one-year period• Co-created marketing plans and campaigns to increase recruitment and build brand awareness… Show more Marketing CoordinatorJovia Financial (formerly NEFCU)• Directed all NEFCU-sponsored community events, including marketing and promotion, producing and printing of collateral, coordinating logistics, and working on-site as a member of the event staff• Managed NEFCU’s scholarship program totaling >$100k annually; improved application response rate by 25% over a one-year period• Co-created marketing plans and campaigns to increase recruitment and build brand awareness through media, PR initiatives and community event sponsorships, (including The Long Island Marathon, Special Olympics, NEFCU’s Pay-it-Forward Fridays Program, etc.); co-managed $3 million marketing budget• Liaison with public relations agency, marketing team and executive management to ensure all public relations and media projects were completed by target dates• Partnered with creative agency to develop/execute SEO strategy and launch new company website• Supervised in-house designer, ad agencies, printers, and mail houses• Wrote copy for press releases, promotional brochures, branch collateral, print ads, email blasts, and website content; created and trafficked all marketing collateral; posted website content via CMS• Published newsletters including copywriting, editing, printing, and distributing to >160,000 members• Wrote and edited content; tracked the progress of projects; ensured the timely delivery of content; overall site maintenance Show less

May 2011 – December 2013• Copywriter for press releases, promotional brochures, mailings, email blasts, and website• Collaborated on marketing initiatives, strategies, and presentations including sales kickoffs and contests• Co-created email newsletters including copywriting, editing, and distribution to >15,000 subscribers• Coordinated weekly sales prospecting activities and lead management campaigns• Trained sales team on Salesforce CRM; troubleshot all CRM issues;… Show more May 2011 – December 2013• Copywriter for press releases, promotional brochures, mailings, email blasts, and website• Collaborated on marketing initiatives, strategies, and presentations including sales kickoffs and contests• Co-created email newsletters including copywriting, editing, and distribution to >15,000 subscribers• Coordinated weekly sales prospecting activities and lead management campaigns• Trained sales team on Salesforce CRM; troubleshot all CRM issues; created targeted lists for mailings• Produced sales, marketing, and competitive product analysis reports using Salesforce and Google Analytics Show less

• Specialized in weddings and product photography• Member Professional Photographers of America (PPA) (2006 - 2022)• VP & Newsletter Editor, Board of Suffolk Photographer's Guild, (SPGNY, 2008-2009)• PPA Competition Honorable Mention for SPGNY email newsletter design (2009)• "Distinguished Service to the Organization" award for my volunteer work with SPGNY (2009)

• Co-produced print and online projects for clients, including websites, brochures, catalogs, conference show guides, technical data sheets, press releases, print ads, promotional materials, and email blasts• Photographed products, corporate executive/staff headshots, and client events• Wrote, edited, and published monthly email newsletters via Constant Contact and YMLP• Coordinated client campaigns for online advertising, email marketing, and social media• Trafficked assets for… Show more • Co-produced print and online projects for clients, including websites, brochures, catalogs, conference show guides, technical data sheets, press releases, print ads, promotional materials, and email blasts• Photographed products, corporate executive/staff headshots, and client events• Wrote, edited, and published monthly email newsletters via Constant Contact and YMLP• Coordinated client campaigns for online advertising, email marketing, and social media• Trafficked assets for client product and event videos• Social media and community development for clients on Facebook, Twitter, and dedicated forums Show less

(promoted from Associate Web Producer)• Wrote copy, edited, proofread, produced, and distributed 8 weekly email newsletters for Network Computing Magazine (a computer trade publication with a combined print and online circulation of > 350,000+ subscribers); grew subscriber base by 20% over a five-year period• Managed 5 freelance writers with daily/weekly production deadlines• Edited feature and sneak-peek articles, educational resources, special promotions/announcements… Show more (promoted from Associate Web Producer)• Wrote copy, edited, proofread, produced, and distributed 8 weekly email newsletters for Network Computing Magazine (a computer trade publication with a combined print and online circulation of > 350,000+ subscribers); grew subscriber base by 20% over a five-year period• Managed 5 freelance writers with daily/weekly production deadlines• Edited feature and sneak-peek articles, educational resources, special promotions/announcements, interviews, industry profiles, and case studies for print and online• Researched product information and specifications for networking buyer's guides• Managed publication’s community forum• Developed and launched targeted email newsletter campaigns with segmented A/B demographic testing• Tracked and reported SEO performance for editorial management team• Acted as a liaison between NWC Editorial and DoubleClick on a daily basis• Worked on-site as a member of the exhibit staff at industry trade shows Show less