Deborah Atkinson Email & Phone Number

Newcastle Upon Tyne, Gb

Newcastle Upon Tyne, England, United Kingdom

Newcastle Upon Tyne, United Kingdom

Working with local businesses on their digital marketing strategies and plans. Focusing on their website content and design, Google analytics, SEO, SEM, PCC and social media activities.

Hexham, Northumberland, United Kingdom

Newcastle Upon Tyne, United Kingdom

Newcastle Upon Tyne, United Kingdom

Responsible for the management of one of Imprint’s major accounts, consisting of seven retail brands with over 1200 stores, utilising best business practice and effective management techniques.Key responsibilities included:• Reported directly to the Commercial Managing Director. • Managed a team of eight consisting of mixed roles and abilities across three sites in the UK. • Provided the Managing Director with monthly analysis on YOY and YTD spend for each brand across the account, highlighting any differences and providing justifications of any significant difference on YOY spend.• Provided the Managing Director with quarterly sales forecast per brand, updating on a monthly basis. • Provided the Managing Director and client with regular data analysis reports against KPIs, to ensure Imprint performed to agreed service levels. • Provided the Managing Director and Finance Director with documentation relating to customer pricing and invoicing.• Developed business process maps to ensure all projects and services delivered to the client met their expectations. • Ensured all projects were delivered on time and to budget, whilst providing excellent customer service. • Liaised with all departments and suppliers to ensure projects were delivered on schedule, providing project schedules and status reports. • Ensured all client and project information was accurate on the MIS and in-house bespoke systems.• Regularly travelled within the UK to client offices to build strong client relationships, identifying current and future needs. • This was a fast-paced, highly pressurised role, with tight deadlines. The ability to ‘think on your feet’ was a must.

Responsible for managing and planning numerous marketing projects from start-to-finish, both B2C and B2B, incorporating multiple sales channels. Projects included catalogue production, Traidcraft’s main revenue generating tool, supporting marketing material, POS and product launches. Provided input into digital activities and marketing schedules.Key responsibilities included:• Budget management.• Data analysis including product sales, buyer behaviour, market trends and competitor activity to ensure product viability and identify growth opportunities• Analysed product sales and marketing campaigns to continuously evolve campaigns in a competitive market.• Designed marketing material to attain the required “look and feel”, whilst building brand awareness and loyalty. • Organised and managed photo shoots for all marketing material and PR activities. Provided art direction, sourced models, locations and props, selected and colour proofed images and passed on press. • Briefed design agencies and suppliers.• Managed the cross-functional Catalogue Production Team.• Managed and built relationships with internal departments, key agencies and suppliers.• Member of the strategic team responsible for ensuring marketing materials and campaigns achieved business objectives, across a multi-channel environment. • Led business-critical marketing projects that met established business and financial needs and expectations. Ensuring tight deadlines were achieved. • Developed and monitored project management processes. Identifying and implementing opportunities for innovation and cost efficiencies.• Travelled within the UK and Europe, both independently and also when managing teams of freelancers.

Responsible for managing and developing Traidcraft’s Mail Order distribution channel. Achieved or exceeded all KPIs including; increasing sales turnover, average order value, number of multiple buyers, customer acquisition, retention and reactivation. Also managed and developed Traidcraft's catalogue, their main selling tool across all sales channels. Key responsibilities included:• Budget Management.• Developed and implemented strategy and marketing plans.• Analysed product sales, product growth, market trends and marketing campaigns to ensure marketing materials achieved business objectives. • Reported directly to the Sales and Marketing Director.• Forecasted sales across all product categories, non-food and food. Identified key profit earners by analysing sales data and carrying out competitor analysis. • Authored, and presented, quarterly reports to the Senior Management Team reporting against business objectives.• Responsible for developing marketing materials across all distribution channels, both B2C and B2B. Ensuring all marketing literature was accurate and followed brand guidelines.• Designed and implemented strong marketing campaigns and promotions, relevant to each customer segment, to increase sales revenue, average order value, profit growth and brand awareness.• Responsible for designing and placing advertisements published in external publications, including fair trade shopping guides, ethical magazines and trade fair literature.• Managed and developed key relationships with agencies and suppliers to ensure best value was achieved.

• Managed the production processes for catalogue and direct mail literature, both B2C and B2B.• Analysed campaign results to ensuring targets were met and campaigns were successful.• Involved with design and implementation of marketing campaigns.• Liaised with mailing houses and printers to ensure all campaigns were mailed according to schedule.• Developed content and copy with graphics for loading onto website; influenced what went onto the site.• Authored project briefs for external suppliers such as design agencies, photographers and stylists.• Liaised with agencies on direct mail production, ensuring teams fully understood short and long-term objectives.

• Provided marketing and consultancy services to clients, organised training sessions to budget.• Organised sales and marketing events, invited industry contacts and potential clients.• Organised attendance at trade fairs for Traidcraft and non-UK clients.• Authored a ‘How to Guide’ for trade fair exhibiting, and assisted with the development of training sessions aimed at non-UK organisations exhibiting at trade fairs to achieve new business development.• Attended trade fairs in the UK and Germany for product and market research and competitor analysis.• Completed product analysis to ascertain market feasibility for UK and non-UK clients.• Interpreted client briefs and liaised continuously with the client throughout the project.

Cim Professional Diploma In Marketing, Marketing

Marketing Graduate Foundation Programme

Master Of Business Administration (Mba)

Certificate In Management Studies (Cms)