🎓 Fashion Marketing with Management graduate from the University of Southampton, with a passion for turning consumer insights into impactful marketing strategies.🌟 During my time as an EDI Project Intern at Kaplan, I championed Equity, Diversity, and Inclusion initiatives, contributing to a more inclusive workplace and creating opportunities for all.🚀 Now, I’m ready to pivot into the dynamic world of media planning. With a solid foundation in marketing and a keen understanding of market trends, I’m excited to bring my unique perspective—rooted in both fashion and EDI—to the media industry.🎨 My experience at Brixton Finishing School has further fueled my drive to craft campaigns that connect brands with diverse audiences in meaningful ways.If you're looking for someone who combines marketing expertise with a commitment to diversity and inclusion, let’s connect! I'm eager to explore new opportunities and make a positive impact together.
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Young AmbassadorsThe King'S TrustUnited Kingdom -
Podcast HostI'M Just A Girly Jun 2024 - PresentLondon Area, United KingdomPassionate and dynamic podcast host for "I'm Just a Girly," where I bring stories to life through engaging content creation, insightful interviews, and captivating storytelling. With a flair for public speaking and a talent for voice acting, I connect with our audience on a personal level, creating a vibrant and supportive community.I excel in audio editing, scriptwriting, and sound design to produce high-quality episodes that resonate with listeners. Leveraging social media marketing and SEO strategies, I grow our audience and enhance our brand presence. Dedicated to continuous learning and audience engagement, I aim to inspire and empower our listeners every day. -
Content CreatorFreelance (Self Employed) Sep 2023 - Present•Strategically plan and schedule social media content for Instagram using CapCut and other video editing applications, optimising posting times and content formats to drive engagement and audience growth.•Analyse social media performance metrics using tools such as Instagram Insights, adjusting content strategy based on data insights to maximise reach, engagement, and conversion rates.•Exploring and implementing various hashtag strategies to optimise content reach and engagement on TikTok and Instagram.•Actively learning and understanding social media algorithms to enhance content visibility and follower interaction.•Creating and experimenting with diverse content types to identify what resonates most with the target audience.•Developing foundational skills in video editing and content production to create visually appealing and engaging posts.•Staying updated with the latest social media trends and best practices to continuously improve content quality and performance.•Engaging with followers to build a community and gather feedback for content improvement. -
Media Planning LeadBrixton Finishing School Aug 2024 - Sep 2024London Area, United Kingdom•Led Strategic U.S. Brand Awareness Pitch: Spearheaded the creation and presentation of a targeted pitch to enhance Kurt Geiger's brand awareness and community engagement within U.S. consumer markets. •My leadership ensured a cohesive strategy tailored to the American audience, aligning with the brand’s goals of expanding its presence and impact.•Data-Driven Audience Insights: Leveraged consumer research to gain deep insights into the U.S. market, identifying key behaviours and preferences. •Applied these insights to shape a compelling campaign brief that effectively addressed the needs and interests of the target audience.•Development of Pen Portraits: Created detailed pen portraits to vividly represent the U.S. target audience, bringing demographic data and psychographic profiles to life. •These portraits were instrumental in guiding the creative direction and ensuring the campaign resonated with American consumers.•Preparation and Execution of Tissue Session: Conducted thorough research and prepared materials for a tissue session with the Kurt Geiger team, where we presented initial concepts and gathered feedback to refine the campaign approach, ensuring alignment with the brand's U.S. objectives.•Expertise in Media Campaign Planning: Acquired practical knowledge of how media agencies plan and execute campaigns. •Utilised data-driven strategies to optimise advertising efforts, increasing the effectiveness of Kurt Geiger's brand messaging in the U.S. market. -
Edi Project InternKaplan International Pathways Oct 2022 - Aug 2023London Area, United Kingdom• Strategically plan and schedule social media content for Instagram using CapCut and other video editing applications, optimising posting times and content formats to drive engagement and audience growth.• Analyse social media performance metrics using tools such as Instagram Insights, adjusting content strategy based on data insights to maximise reach, engagement, and conversion rates.• Exploring and implementing various hashtag strategies to optimise content reach and engagement on TikTok and Instagram.• Actively learning and understanding social media algorithms to enhance content visibility and follower interaction.• Creating and experimenting with diverse content types to identify what resonates most with the target audience.• Developing foundational skills in video editing and content production to create visually appealing and engaging posts.• Staying updated with the latest social media trends and best practices to continuously improve content quality and performance.• Engaging with followers to build a community and gather feedback for content improvement.• Analysed social media performance metrics to identify trends and adjust content strategy accordingly, leading to improved content performance. -
Sales AssociateUrban Outfitters Mar 2022 - Aug 2022United Kingdom•Delivered exceptional customer service by building rapport, sharing product knowledge, and catering to individual customer needs, fostering strong customer relationships.•Adapted to diverse challenges across multiple departments, demonstrating flexibility and problem-solving abilities.•Contributed to a cohesive team environment focused on creating memorable customer experiences, enhancing brand loyalty.•Managed customer feedback effectively, using insights to drive continuous improvements in service and sales strategies.•Worked in a fast-paced environment, consistently achieving and exceeding key performance indicators (KPIs), demonstrating a strong results-oriented mindset. -
Student Advocate - The Listening ProjectUniversity Of Southampton Jun 2022 - Jul 2022Southampton, England, United Kingdom• Share personal experiences and insight of accessing University services by developing six short films. • The six films are used to help students access guidance and opportunities to achieve their potential, and for staff to better understand the challenges that some students may face at University.• The six films cover how to access support services for disability, well-being and inclusion as well as seeking help locally by applying for special consideration and extensions with assignments amongst other things. -
Panel MemberUniversity Of Southampton Jan 2022 - Jun 2022Southampton, England, United Kingdom• Awarding Gap Project Panel is to explore the ethnic minority undergraduate student experience in order to help universities to improve the experience overall, reduce university drop-out rates and increase student attainment.• Evaluate the impact of existing projects, develop new interventions in response to feedback, and be part of implementing targeted campaigns. • Scrutinise reports, drawing on internal and external data, before having the power to decide which interventions and activities to conduct.• Plan and host community building event. -
Customer Service ConsultantIndependent Consultant With The Body Shop At Home Mar 2020 - Sep 2020London, England, United Kingdom• Setup daily/ weekly content to network and build relationships with customers via social platforms such as Instagram and Facebook.• Engaging and listening to online customers enquiries regarding products. • Promoting and advertising new products tailored to new and existing customers.• Consistently functioning as a team to reach monthly targets. In the first month, contributed £400 to our £1,000 monthly goal.• Create marketing and social media campaigns which include budget planning and content ideation.• Increase presence on existing platforms such as Instagram and Facebook.
Deborah B. Education Details
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Fashion Marketing With Management
Frequently Asked Questions about Deborah B.
What company does Deborah B. work for?
Deborah B. works for The King's Trust
What is Deborah B.'s role at the current company?
Deborah B.'s current role is Young Ambassadors.
What schools did Deborah B. attend?
Deborah B. attended University Of Southampton.
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