Global Product and Commercialization strategy across App Promotion ads at Google, specifically driving GA4F (Firebase) Adoption, Core and Advanced Measurement solutions, Privacy and App Deeplinking.

• Obtain client deliverables for display advertising campaign through to launch and implementation, 100% on time per Insertion Order timelines.• Own relationships with Client direct as well as Agencies (Carat, Agency.com, IMC2, Phelps Group, Goodway) from launch through analytics reporting post-campaign.• Manage optimization and delivery for every line item in campaigns.• Create Standard Operating Procedures and campaign management tools, Finance, and Campaign Analytics for media sales team.• Revenue projections to Management team based on all campaigns and delivery on a weekly, monthly and quarterly basis.

• Owned relationships between agency and key clients (e.g. Weight Watchers, Best Buy, Nordstrom, Blue Nile, Nike, Choice Hotels, Washington Mutual, Coors, Dish, Apple, Lenscrafters) resulting in strong agency evaluations and revenue growth YOY.• Client advocate and resource to determine placement and optimization of Yahoo products including specific channels, integrated programs, network partner placements, behavioral targeting, and mobile programs to meet client ROI performance goals.• Track, analyze and evaluate campaigns on a weekly, monthly and quarterly basis and provide campaign wrap-up reporting in order to create recommendations and proposals for renewals developed in conjunction with Sales. • Manage month and quarter close revenue recognition process by proactively tracking and managing campaign delivery and trouble shooting discrepancies and variances from bookings as they arise to exceed quarterly revenue goals (no less than 101% for the past three quarters).

• Initiated and maintained direct response media campaigns including direct mail, newspaper, internet, magazine, television, and yellow pages advertising.• Developed and honed demographic and psychographic targets for each campus based on school tuition levels, programs offered and housing availability.• Negotiated vendor contracts based on strict budgets to maximize frequency and reach.• Ensured clear communication with sales force, faculty and management on marketing strategies and execution.• Collateral development including academic catalogs, “view” books, all-program brochures, one-sheeters, and presentation folders.• Evaluated marketing strategies and responses on a daily, weekly, monthly, and yearly basis to ensure goals were met, sales conversions were maintained, and new campaigns were directed to the appropriate customers.• Exhibited successful control of $7 million annual budget, and on a monthly basis, reconciled accruals based on planned spending.

• Created tourism program and marketed to bus companies, travel agencies, hotels, and partnered with local tourist venues.• Developed new creative and managed media strategies and schedules with agency including radio spots in support of campaigns, television commercials, billboards, and print advertising.• Successfully managed $1.3 million annual marketing budget utilizing radio, television, print advertising, special events, and seasonal promotions. • Partnered and coordinated with mall merchants for collateral development as well as co-op marketing campaigns and advertising programs such as in-mall closed circuit television, customer discount programs, billboards, and table tents.

• Utilized Yahoo! Shopping internal tools in order to push creative ads onto the site.• Evaluated shopping programs for effectiveness of click-throughs and number of transactions.• Supported over 30 clients in various industries across all verticals of the Yahoo! Shopping site.• Took leadership role in re-launching technology site within shopping vertical. This included working with all account specialists to manage new creative development and implementation for all technology clients.

• Grew and maintained over 25 national partner and client relationships through the implementation cycle. Clients included Discovery Channel, Kemper Mutual Funds, Clear Channel, Borders Online, Hallmark, Home Depot, and others.• Partnered with Production, Engineering, Design and Finance to develop solutions to technical and logistical issues during product delivery phase.