Deborah Bryant Email and Phone Number

Music Concierge is a groundbreaking & award-winning creative music agency. We design and supervise the music identity & sensory experience of many of the world's most respected brands.In this role my responsibilities include taking ownership of the marketing strategy, with a focus on digital marketing channels to deliver increase brand awareness and revenue.

Experienced commercial marketer with over 16 years experience in Content and Product Marketing, Brand Partnerships, IP Commercialisation, Lifecycle Planning, Franchise Management. Currently freelancing, working with clients in the areas of Entertainment, Consumer Products, Retail, FMCG, Public Health and Travel (start-up). Focus on (re)branding projects, brand identity, marketing strategy, creative copyrighting. Notable projects include; development of Global toolkit for consumer campaign Disney’s Frozen Fan Fest, Re-brand scoping for NHS People, Brand development for start-up Beauty brand.Services provided:Brand Consulting | Marketing Consulting | Trade Marketing | Strategic Planning | Media Planning | Digital Marketing | Advertising

This role is responsible for leading the EMEA DMD Digital Trade Marketing team in line with the overall Marketing and Communications strategy. Working in partnership with the Account Management and Commercial Sales Teams, as well as Marketing stakleholders within TWDC, the aim is true collaboriation on strategic initiatives to deliver maximum marketing value and revenue to The Walt Disney Company by:- Encouraging maximum consumption of digital content across the Disney portfolio of content - promoting broad awareness and educating consumers, in the digital format- Consistently innovating and delivering first class marketing campaigns which provide maximum ROI and stand out amongst our competitors- Review analytics to respond effectively to market and industry trends, considering how our relationships with these key clients can be amplified to benefit The Walt Disney Company- Cross company collaboration

Key achievements;- Creation of IP Valuation model for Partnerships, providing guidance on appropriate value exchange of assets- Developed tool to value Paid, Owned and Earned marketing values- Successfully led the development and implementation of a Contact Management System for the UK and EMEA Partnerships teamsResponsible for planning and tracking all promotional activity across Disney Media Sales + Partnerships team(s).Driving priorities for partner engagement based on Business needs.Collaborate with key stakeholders across multiple business functions to develop strategy and marketing collateral to support the EMEA and UK commercial teams in their approaches.Liaise with all Heads of Finance cross-company to ensure campaign effectiveness is tracked, measured and evaluated.Primary point of contact for TWDC incumbent agency for all brand partner conversations.

Responsible for identifying and optimizing promotional strategy and developing fully integrated marketing solutions for third party brand partners that leverage all areas of The Walt Disney Company (Disney Media Distribution, Studios, Home Entertainment, The Disney Store, Retail, Disney Interactive Studios, Parks, Music Group, Publishing, Channels, .co.uk).Generated bespoke promotions and partnerships with demonstrable ROI for prominent brands in the UK marketplace including; BSkyB, SEAT, ASDA, Tesco, P&G Yoplait.Grew the UK DM+ business to over $XM p.a. in direct revenue and additional partner media and marketing support of +$XXM p.a.Development of bespoke creative solutions for partners involving direct filmmaker liaison as well as senior internal stakeholder and partner management.Project management requiring liaison with Finance, Legal, Marketing and Research teams to ensure smooth delivery of robust, effective campaigns with tangible ROI.A motivational team leader who fosters a supportive environment, focusing on the personal development, and encouraging entrepreneurial spirit of, team members. Experience of internal direct reports as well as management of external agency support.Broke new ground by negotiating custom content out of theatrical window with Disney/Pixar ‘Toy Story’ IP, the success of which led to further collaboration between TWDC, BSkyB and Disney/Pixar.Nominated and awarded Star Award for contribution to cross company initiative with ASDA.

Transitional phase.Maintained responsibility for the selling of channel and digital cross-platform solutions to advertisers, a range of Kids and HWCH brands across Disney XD, Disney Channel and Disney Junior.Management role with holistic approach to campaigns; creative development, negotiation with media owners and brands, implementation (collaboration with producers, channel management, marketing, PR, regulatory bodies of OFCOM and Clearcast) and evaluation/ post-campaign analysis.Sold the first sponsorship campaign that ran on Disney Junior (formerly Playhouse Disney) in the UK.Transition to the UK Promotions team within The Walt Disney Company, exploring more 360 partnerships that required a more client-led approach developing marketing solutions which leveraged all assets of TWDC.

Reporting into Director of Ad Sales & Promotions.Led a team selling sponsorship and cross-platform solutions across TV and Digital.Grew revenues by 70% in first year of joining the team.

Responsible for assisting the Account Executive and Sales Managers with support duties for handling a high volume of airtime sales of Jetix channel inventory to advertising agencies.