Accomplished strategic communications and policy development professional with 30 plus years of experience in health care marketing, government relations, and crisis management. Extensive work leading campaign research and development, product launches, and content strategy. Recognized expert in translating technical and scientific language into high-impact consumer communications.
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PartnerThe Septem GroupAtlanta, Ga, Us
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Communications, Research, And Production ConsultantFors Marsh Group Jan 2020 - PresentArlington, Virginia, United StatesProvide communications research, planning, and production for projects ranging from branding evolutions to full campaign development, execution, and evaluation. Focus is on public health and behavior change campaigns, as well as recruiting and volunteerism. Also translate technical and scientific materials into user-friendly consumer products to inform and educate general audiences. -
Senior On-Site Communications DirectorIcf May 2011 - Feb 2019Greater Atlanta AreaCommunications consultant for the Centers for Disease Control and Prevention. Advisor to senior staff for policy development, messaging, and strategic planning. Recognized expert in translation of dense scientific language into award-winning, high-impact, consumer-friendly products. Developed, executed, and evaluated campaigns to promote Surgeon General's Reports on smoking that generated earned media values in excess of $11M and audience reach of up to 500M for each of 4 reports. Trained senior leadership, including Surgeon General, in media interview techniques and public speaking. Supported high-visibility national ad campaign on smoking cessation that has prompted a quarter of a million smokers to quit to date. Peer-reviewed published author and contributor to Surgeon General's Report on tobacco use by youth and young adults. -
Communications And Pr ConsultantDixon Palmer Padilla Jan 1999 - Apr 2011Greater Atlanta AreaIndependent communications and PR consultant to national and local businesses, federal and state agencies, political candidates, and private clients. Managed product safety crisis communications for Cooper Tire and Hamilton Beach; media trained spokespersons for national media interviews including NBC's Dateline news magazine and the Wall Street Journal. Developed community outreach programs and products for BP/Amoco and a highly successful initiative to increase car seat use in preschool children for the National Highway Safety Administration. Provided PR, media, and engagement management for four successful state and local political candidates, and communications support to two law firms during high-profile criminal and civil trials. Maintained extensive public speaking schedule; delivered keynote addresses on the U.S. Navy, the space shuttle Challenger, public health and safety, and working with the media to 60+ organizations, conferences, and classes ranging in size from 30 to 700.
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Public Affairs OfficerUs Navy Jan 1973 - Oct 1997Served as an active duty Public Affairs Officer in the U.S. Navy for 24 years. Commanded the Defense Department's largest media production facility (1994-1996), which produced print, digital, and A/V communications products, provided video and photo services to the White House, operated Navy Armed Forces Radio and TV stations at all overseas Navy bases, and trained senior military and Defense officials in media interview techniques and public speaking. Managed 500+ military and civilian employees, annual budgets of $12M, and contracts worth $35M. Special Assistant for Public Affairs to the Chief of Naval Operations (1990-1994), providing daily media and public engagement support and advice to the Navy's most senior officer and representative on the Joint Chiefs of Staff during the first Iraq war, the Tailhook sexual harassment scandal, and policy changes following the fall of the Berlin Wall. Deputy Public Affairs Officer to the Commander-in-Chief, U.S. Atlantic Fleet/U.S. Atlantic Command (1988-1990), running crisis communications operations for the explosion aboard USS Iowa that killed 47 sailors, two major hurricanes in theater, and the first visit of Soviet warships to the U.S. Served as Public Affairs Officer for the shakedown cruise of the hospital ship USNS Mercy during a 7-month humanitarian deployment to the Philippines and the Western and South Pacific, which garnered $2M in earned media in 1987 dollars. Sole media spokesperson for the Navy's recovery of the space shuttle Challenger and the remains of the 7 astronauts who died when the shuttle exploded in January 1987; supported 1,000+ reporters on scene and did daily press briefings and more than 600 individual media interviews, including 117 live shots, during the 4-month recovery operation.
Deborah Burnette Skills
Deborah Burnette Education Details
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Public Information Administration -
Honors -
English Language And Literature, General
Frequently Asked Questions about Deborah Burnette
What company does Deborah Burnette work for?
Deborah Burnette works for The Septem Group
What is Deborah Burnette's role at the current company?
Deborah Burnette's current role is Partner.
What schools did Deborah Burnette attend?
Deborah Burnette attended American University, University Of Oklahoma, Clemson University.
What skills is Deborah Burnette known for?
Deborah Burnette has skills like Public Affairs, Messaging, Writing, Public Relations, Crisis Communications, Strategic Communications, Market Research, Internal Communications, Corporate Communications, Federal Government, Policy Development, Strategy.
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Deborah Burnette
Vice President, E&W Program Operations At Church Pension GroupNorth Port-Sarasota Area1cpg.org -
3msn.com, vcuhealth.org, vcuhealth.org
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