Deborah Bush Email & Phone Number

Torrance, California, Us

Torrance, California, Us

Senior Account Manager for Herbalife Nutrition supporting both World Wide Marketing and North America marketing initiatives.

Corona, Ca, Us

Created the marketing communication plan for new restaurants openings and the 2019 calendar for Miguel's Jr and Miguel's California Mexican Cocina restaurants. Led the agency and partner agency in executing marketing deliverable against this plan.

Menlo Park, Ca, Us

Marketing Consultant – Rogers & Cowan• Built successful pitch decks in response to RFP’s for the entertainment and beauty industries by leading creative brainstorm sessions and creative execution, developing strategic plans, and coordinating between cross-functional teams to ensure timely deliverables to win new agency business.Senior Brand Manager- Off-Premise Dining, Applebee’s Neighborhood Grill + Bar• Defined and executed Applebee’s Off-premise marketing initiatives–consisting of an Applebee’s To Go hierarchy with Carside, Catering, and Delivery components–and developed an annual To Go marketing launch plan for 1700+ restaurants.• Executed a To Go focused campaign test, including media and in-restaurant collateral, that resulted in double digit growth for the To Go category; utilized consumer insights and Franchisee feedback to guide the March ‘18 To Go re-launch campaign.• Analyzed consumer insights and market trends, integrating findings with business initiatives to create brand and creative briefs.• Developed new To Go messaging targeting consumers and led cross-functional teams and agencies to execute key messaging across multiple channels– in-restaurant merchandising, national media, and digital outlets– social media, website, and email. • Relaunched Catering through a multi-phase approach targeting various occasions– new menu, serving size and packaging. • Sourced new packaging for To Go and Catering, and led the logo and packaging redesign for a consistent brand voice. • Wrote communication briefs for national advertising for 3 campaigns including 2 category re-launches.

Brea, California, Us

1 year contract position - • Managed marketing deliverables for multiple product lines – cross platform, molecular diagnostics, microbiology and vision center – including print, digital (emails and microsites), multimedia (videos and touch screens), tradeshows and symposiums.• Initiated and executed new branding for the DxN VERIS Molecular Diagnostics System- paid media, product launch video. • Led molecular diagnostics international trade show (ESCV) marketing communication project – created key messaging, booth design, printed collateral, digital campaign (microsite and targeted email campaign), and trade show video.• Served as marcom group leader and core team member to plan the $550k HQ Vision Center rebrand project – led cross-functional teams (design, construction, marketing, sales) and created interactive touch screens showcasing benefits and features for each product line and interactive TV’s highlighting messaging for the new company-wide brand initiative.• Developed strategy and key messaging for an all-encompassing, cross-business unit initiative. • Created six interactive touch screen displays with targeted key messaging for the leading laboratory medicine trade show: AACC Clinical Lab Expo (CLE) 2016.• Acted as team lead for new processes development within the global marcom department – print, digital and multimedia.

Chicago, Illinois, Us

• Client relations - development, execution and strategic alignment of Foodservice marketing activities. • Managed client monthly retainer billing and budgets for all major projects- between $5k and $200k.• Execution team of Dannon’s back-of-house product launch - marketing strategy, POS, sales team video and training kits, broker tradeshow kits, trade show exhibits, culinary competition, media placement and analysis.• Redesigned the Dannon Foodservice website- developed content and site map, directed creative and programming- continued management, development, maintenance and analysis of Word Press sight.• Trade show booth planning and event execution- creative, logistics, show book and budget; leveraging shows to build awareness for Dannon product launches and strategic goals- SNA, Marriott CFRST, NACUFS. • Created, designed and programed Dannon’s Entegra’s Virtual Trade Show booth, industry recognized.

• Building a business and marketing plan to raise 1.5 million in equity for product production, and sales and marketing initiatives- utilized data analysis, competitor and market research, and consumer insights.• Developing and executing the marketing strategy to increase online presence, brand awareness and sales. • Managing a cloud-based marketing consulting company to build brand recognition and improve SEO.

South Hackensack, New Jersey, Us

• Constructed a business and marketing plan with the anticipation for future growth in the telecom construction industry. • Managed website development and marketing collateral – focusing on increasing market share and project scope.

• Created the marketing strategy for a product launch for a new in-house specialty egg brand to sell directly to food retailers in the Southern California market.• Managed the development off the logo and website• Developed and maintained the social media strategy.

• On-going project manager for Fordham’s Entrepreneurship program reaching 1,000 students and alumni, doubling attendance at events. • Enhanced the Fordham Accelerator for Business program by executing integrated marketing programs to increase brand awareness to help grow entrepreneurship on campus.• Coordinated all budgeting and logistics for, and chaperoned, Fordham's 2013 MBA Spring Study Tour to South America- Chile, Argentina, and Brazil.

New York, Ny, Us

• Fall 2011 - Fall 2012- Graduate Assistant- Fordham Accelerator for Business Program/ Fordham Advanced Digital Media Center• Utilized 360 marketing initiatives to increased brand awareness for Fordham’s entrepreneurship program- Marketing through social media, events, email, and traditional marketing.

Paris, Fr

• Presented competitor analysis report to Senior Management- used data analysis to determine market share, trends, pricing, and provided recommendations for increasing brand awareness.• Social Media Team Member- Developed weekly digital campaigns and new initiatives.

• Researched and analyzed consumer and competitor social media trends and created new campaigns.• Developed new marketing initiatives to increase brand awareness and foster relationships. • Edited legal contracts.

• Oversaw all catering operations from ground-up- planning, budget control, client relations, and operations management.• Managed food service operations serving over a 1,000 customers daily- labor, food, and inventory control.• Drove Cafeteria sales- expanded the beverage and snack line and promoted these products through compelling signage and creative displays. • Increased Catering profits- implemented new ordering processes, created a new menu, improved communication lines with the client, and increased speed of service.

• Member of the Opening Team at Citi Field - opened the Corporate Café.• Improved customer service- created job descriptions and conducted training programs for all FOH Club employees (≈300) and implemented employee empowerment and recognition programs.• Decreased theft and shortages by implementing daily inventory control measures. • Led the stadium wide ‘green initiative’ program- designed, developed and purchased the stadium-wide eco-friendly package line.• Incorporated branding methods in the different sections of the stadium- utilized logos and designs to market and promote the NY Mets and their sponsors.• Developed employee-manager relations- initiated open door policy and decreased employee turnover rates.

• Hired and trained employees in the Café- served 200 Mets daily & 400 Press Game Days, and assisted in managing the 2 stadium restaurants and catered events.• Increased Café sales- recognized consumer behavior, created a broader menu and extended product lines, developed customer feedback cards, improved speed of service, and promoted “theme” days.• Developed and used new product placement techniques to market a new, healthy snack line.

Philadelphia, Pennsylvania, Us

• Trained in the operations of all ARAMARK departments at Shea Stadium - Premium, Concessions, Retail, Accounting, HR, and Sales.

• Egg Farming, Cold Storage, and Distribution• Detailed spreadsheet analysis - measured profitability by truck route and created a baseline for ongoing analyses; inventory control.

Mba, Marketing, Media & Communications

Bachelor Of Science, Hospitality And Food Service Management

Hishschool Diploma, Highschool Diploma