Deborah Cavanagh Email & Phone Number

Defined new business and product opportunities, aligned with overall business strategy; created Talbots’ “mission, mantra, and core values”, bringing them to life in physical branding internally and externally. Developed and executed clearly defined integrated marketing and communications strategy, driving brand equity and affinity; delivered growth of customer file from 2.7M to 3.2M, annual customer spend by 20%, and loyalty penetration to 79%. Delivered 500M+ impressions and 91% positive reaction via launch of “Because, I’m a Lady” breakthrough non-traditional campaign to challenge dated perception with new narrative focused on celebrating modern women. Led team in increasing Instagram followers by over 80% and created new revenue channel projected to deliver $6M in annual sales. Created insights, product strategy, positioning and branding to launch T by Talbot, an athleisure collection now delivering over $180M in sales annually. Generated new customer growth by 8% in 2018/2019 by targeting Woman Plus market demographic. Produced 3 years of consecutive growth in market share, customer engagement, and productivity. Streamlined customer path to purchase leveraging styling tool that achieved $43M in annual revenue increase. Led initiative to drive new site platform projected to increase revenue by $16M annually. Created Talbots corporate philanthropic platform in support of women and secured Dress for Success as key partner, raising $10M+ and donation of 190K+ articles of clothing impacting 100K+ women globally; ranked as #1 corporate sponsor for Dress for Success over 6 years. Forged multiyear strategic partnership with Oprah and O Magazine for capsule collections and media amplification resulting in over 2B branded impressions for Talbots as purpose-based brand.Created “Art of the Scarf” to benefit Susan G. Komen Foundation; achieved strong engagement, media coverage, and talk value for Talbots.

Fort Lauderdale, Florida, Us

Supported growth and drove revenue by rebranding credit card program; forged partnership with MasterCard to launch new co-branded offering to enhance loyalty program. Developed business cases and presentations used for future potential investors.

New York, Ny, Us

Significantly increased brand awareness and affinity, growing active client file by 26%. Increased new client acquisition by +40% in over tenure. Introduced LOFT Manifesto, a comprehensive campaign to activate and align 9K Associates on brand story. Created “Loft Girls’, a North American brand ambassador program personally introducing 20K new customers. Launched LOFT Insider Loyalty Program, increasing email file by 55%. Increased social media footprint from 35K to 2M by developing LOFT’s Omni channel brand community. Spearheaded international launch in Canada in 2012 with expansion in 2013 and 2014.

New York, Us

Launched Vogue Studio delivering brand positioning and integrated campaigns for over 25 fashion, beauty, and lifestyle accounts, generating over $44M in revenue. Defined Vogue brand proposition and 3 guiding principles to provide foundation of all internal and external communications, marketing, and sales platforms. Developed and launched Vogue.TV in 2007, an award winning online entertainment network; produced over 400 hours of original digital content with e-commerce features representing over $30M in revenue; conceived and produced co-branded series Model.Live, sponsored by Express and featuring top IMG models.Launched CFDA/Vogue Fashion Fund in partnership with Council of Fashion Designers of America; created & executed multi-year branded sponsorships including feature films (Seamless), and national events with Lexus, Gap, Movado & Redken) and branded content.Oversaw Events and PR Team, producing 300+ Vogue branded events annually, including the international shopping platform Fashion’s Night Out and 7th on Sale (to benefit AIDS).

New York, Ny, Us

• Led strategic & conceptual development and execution of multi-platform integrated marketing initiatives for Condé Nast, generating revenue across all Condé Nast brands • Forged powerful strategic alliances with entertainment and media industries to leverage the platforms, which included “Never Follow” for Audi North America; “The Tastemakers” for Grey Goose; and “Explore” for Eddie Bauer; as well as the branded multi-platform annual program, Fashion Rocks

Us

• Led brand development and strategic positioning, marketing platforms, strategic alliances, market research and long-term business strategies to identify advertising growth opportunities for Harper’s Bazaar

Austin, Tx, Us

• Oversee strategic marketing and business development for GSD&M, generating over $350 million in new accounts – delivering the largest growth year in the history of the agency. Led campaign development and wins for the United States Air Force, Land Rover North America, Charles Schwab, Kohler North America, Dial Corporation, and United Healthcare

New York, Ny, Us

• Developed and directed all marketing initiatives for Wenner Media, including Rolling Stone, Men’s Journal and US Weekly. Forged strategic alliances with entertainment, media, and advertising partners to leverage brand equity and drive new revenue. Created marketing plan to re-launch US as a weekly

Emmaus, Pa, Us

• Built a powerful and consistent brand platform as the “magazine men live by”. Supervised the development and execution of advertising and communication materials. • Created and marketed leadership initiatives to grow advertising revenue and promote the Men’s Health brand to consumers, advertisers and retailers. • Contributed to nearly doubling the revenue and circulation during tenure, culminating in Men’s Health’s 10th anniversary -- and the largest issue in the history of the franchise. • Worked closely with Men’s Health’s international partners to establish Men’s Health as a worldwide brand published in 15 countries.