An ROI-driven experiential Marketing Executive & Brand Catalyst with an established reputation for bringing thought leadership, creative vision and strategic thinking to drive growth by connecting emotionally with audiences and create loyalty that leads to advocacy. My experience spans three different industries and corporate cultures across iconic brands including Talbots, Vogue, Loft, Men's Health, Self, Harper's Bazaar and GSD&M. I capture the essence of a brand, then translate that into innovative narratives, differentiating platforms and strategic partnerships that resonate with not only customers, but across the employee base so they begin to live and breathe the brand themselves. My skillset enables me to reinvigorate existing brands or work with clients that are looking to take innovative concepts to their next level of brand evolution.Achieved record setting mark for Talbots in Fall 2019 by leading the brand transformation and cultivating a dynamic customer centric focus for engagement and growth. Played key role in reversing negative EBITDA trend in 2013 to achieve 222% growth in profitability.I’ve been the architect of many innovative platforms that bring new energy and relevance to brands while also creating profit centers by leveraging technology and entertainment. I conceived and launched Vogue’s creative agency, Vogue Studio, and the digital e-commerce/entertainment network, Vogue.TV, producing over 400 hours of branded programming, including Model.Live, a weekly series featuring interactive social commerce. Collaborated with R.J. Cutler's production and the marketing of "The September Issue" documentary film. Led the marketing for the launch of the CFDA/VOGUE Fashion Fund with original production of the documentary film Seamless, by Douglas Keeve premiering at the Tribeca Film Festival.Worked with the world’s top creative talent and celebrities to execute brand campaigns and partnerships for American Express, Walmart, Estee Lauder, Clairol, Ralph Lauren, Reebok, Samsung, Audi, MasterCard, LVMH, Express, HP, Lexus, Redken, Macy's, Oprah/O the Oprah Magazine, Dress for Success, Susan G. Komen and God's Love We Deliver.Recognized with honors including Top Women in Omni Channel Retail (Total Retail), Most Influential Women (Irish Voice), and Best of the Web Award. Profiled in Wall Street Journal, New York Times, Women's Wear Daily, Adweek, Advertising Age & Crain's.