Deborah Charleton Email & Phone Number

Swindon, United Kingdom

Territory membership sales and marketing manager. Leading on opportunities for commercial growth, culture change and opportunities to promote the brand and change management.Accountable for developing the onsite acquisition strategy, creating and actioning sales plans for the territory. Lead a team to deliver membership income on site. National responsibility for delivering training support and developing on membership marketing materials and strategy.Deliver over £1.2million of income through leading, coaching and implementing sales plans at key sites in the territory.Advise site teams on sales strategies to improve growth and increase the awareness of the value of the membership product.Raise awareness of the importance of membership to the organisation through delivering key messages from senior management to site teams through developing and implementing a communications strategy.Onsite lead for membership brand awareness, ensuring key membership messages are promoted on site.

Stonehenge

Manage and lead a team to deliver £0.75million of membership income at English Heritage's #1 site. Generate successful on site acquisition strategies to increase sales, developing marketing opportunities and raising brand awareness. Lead on customer experience and ticketing welcoming over 1.3million visitors a year. Lead on developing onsite marketing materials to raise brand and product awareness.English Heritage manages over 400 properties, a recent charity with a target to become self-funding by 2023. Commercial income over the last 10 years has doubled, with membership income generating 40% of income.

Swindon

Increase on site membership sales, developing marketing materials overseeing them from design through to production and delivery. Attain and provide feedback on the effectiveness of membership marketing campaigns and activities. Budgetary responsibility for production of membership marketing materials and ensure projects are delivered to budget. Monitor and report on regional and national membership sales and produce monthly reports. Responsible for stock management , producing monthly reports to manage membership marketing literature and am the key contact for the external warehouse.Implement a communications plan to deliver key and consistent membership messages and updates from senior level to over 100 customer facing sites.

Northumberland

Manage and lead a multi-disciplinary team at a high profile historic property in the North East of England. Budgetary responsibility of £310,000, succeeded in increasing income streams, with retail income exceeding budget by 17%, and decreased expenditure by £20,000.Developed a social media strategy to engage with visitors promoting the events and raising awareness of the property and the English Heritage brand. Increased income streams through developing events programmes and new opportunities to develop the visitor experience and increase visitor numbers. Stakeholder management working alongside landowners and tourist board members to promote beneficial links to the siteDelivered first class customer experience, consistently scoring over 93% in Mystery Shopper visits. Territory lead role in coordinating and delivering training- Train the Train Welcome All, Train the Trainer Welcome Host, Fire Safety and Personal Safety training. Liaise with internal and external partners to conserve and maintain grade 1 listed property and grade 1 registered gardens within the remits of the Property and Gardens Management Plans. Perform Duty Management duties, trained in salvage and recovery of curatorial items.Balance managing the preservation of the fabric of the buildings and character of the gardens and the need to generate income through retail, membership, admissions.

Northumberland

Managed, lead and developed a team to deliver excellent customer service and achieve site performance targets at a Grade 1 listed property. Lead role in Health and Safety ensuring audits for the site were completed and procedures in place, scoring 100% on Audit Inspections. Responsible for the set up and execution of events from Outdoor theatre performances to Jousts. Solely managed organisation of the annual Christmas Gift Fair event, from contacting stall holders to planning the lay out and staffing structure and successfully increased retail income year on year.

Northumberland

Ma (Hons), Geography

Activities and Societies: President of Geography & Environmental Science Society, DARE Society,2:1 in Geography.

Education record

Activities and Societies: Hockey, Netball, Rounders, Tennis, Northumberland County Concert BandGCSE's, A Levels. Member of the Charity.