Deborah Dugan Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis Area

Work with design firms developing proposals, presentations and marketing materials to attract clients, positively position brands and build strong, enduring and profitable business relationships. Highlights: *Content for Washington University Leading Together fundraising campaign, currently at $3.76 billion; * Citicorp MortgagePower direct marketing campaign which generated more than $100 million in incremental sales in three markets;* Content management of Mallinckrodt Medical intranet; and Mallinckrodt Medical Regulatory newsletter; * Communications and public relations for St. Louis 2004; the 1994 Olympic Festival, the Greater St. Louis Art Association, the Highland Illinois Art Council, and the March of Dimes; * Writer and editor of St. Louis Community Profiles magazine for the St. Louis Realtors' Association;* Technical articles, direct marketing, advertising, editorial, white papers and web content for Purina Mills Mazuri exotic animal feeds;* Communications and public relations for Champion Boats and Arbogast lures;* Marketing communications plans for BJC International Outreach Program and BJC Medical, including public relations, web blasts, traditional print advertising and direct marketing;* Marketing communications and public relations for Monsanto, Solae, Sverdrup, United Healthcare, SLUCare, Maritz, Krey Distributing, Fontbonne University, TAPCO, Graybar, Western Textile, Greenstreak, Hunter Engineering, Meridian, Sense Corp., AAO, Atapco, Konica and IBM.

Greater St. Louis Area

Serve as the media relations and technology lead for the United Soybean Board account promoting new industrial uses for soybeans. Develop and execute strategic integrated marketing communications plan, including branding campaign, directed to researchers, product developers and manufacturers to promote trial and use in formulations. Incorporate branding across broad media channels and measure and report results. Write and place technical articles on new uses in trade publications. Write and deliver electronic newsletter highlighting successful case studies, to subscriber list. Transform Soy Products Guide into a promotional vehicle demonstrating successful technological partnerships with USB, which is posted on the new uses website as a flipbook. Align messaging of three subcontractors to extend reach and retention. Update website with new content to facilitate lead generation that is positively contributing to product commercialization process.

Saint Louis, Mo

Created and executed multi-faceted marketing and public relations initiatives to assist stewardship, fundraising, and awareness objectives: - Developed marketing strategy and implemented integrated program with web site enhancement, branding guide, newsletter, marketing materials, speakers’ training program, crisis communications plan and fundraising campaigns; -Negotiated media partnership resulting in two-day radiothon that generated $218,000 in new donations;-Created outreach campaign to pediatric oncologists and nurses to promote referrals; -Worked with Major Gifts Team to promote Donor Recognition Programs and fundraising events including a premier Walk for Wishes,Wish Gala, two golf tournaments, a St. Louis Rams Roast; Thanksgiving Day float and parade coordination; Windows appearances; and multiple musical and entertainment events co-sponsored by volunteers and other organizations;

Greater St. Louis Area

Directed and managed million dollar advertising budget of electrical component manufacturer. Supervised staff of three graphic designers and created numerous award-winning campaigns that repeated broke response records. Developed all communications materials for the company.

Greater St. Louis Area

Wrote and directed advertising and public relations for five divisions of industrial coatings manufacturer.

Bachelor Of Journalism, Journalism

Education record