Deborah Dutton Email & Phone Number

Herzogenaurach, By, De

Herzogenaurach, Bavaria, Germany

Herzogenaurach, Bavaria, Germany

South Africa

Develop an EMS strategy that is consistent with the Global strategy and address local nuances and priorities. Ensure consistent deployment of strategy throughout EM South, delivering on all relevant Style brand KPIs (with focus on brand sentiment).Drive an aligned strategy for the category across all channels including digital & traditional mediums, including PR, Social, Digital Marketing, Influencer Management & Retail. Plan and drive the execution of the local Style Brand… Show more Develop an EMS strategy that is consistent with the Global strategy and address local nuances and priorities. Ensure consistent deployment of strategy throughout EM South, delivering on all relevant Style brand KPIs (with focus on brand sentiment).Drive an aligned strategy for the category across all channels including digital & traditional mediums, including PR, Social, Digital Marketing, Influencer Management & Retail. Plan and drive the execution of the local Style Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives. Plan and drive the execution of all Hype drops to maximize brand heat and traffic (working closely with channel leads and the Hub team to do so)Manage Style budget across EM South. Ensure a cross department pre- and post ROI analysis of all Style MWB spending – max the return on all MWB investments.Conduct relevant Consumer/Market research studies and share key findings with the Global and EM team.Drive EM South Style Brand KPIs and monitor Brand Health via tracking studies.Provide a clear vision and direction to indirect teams with relevant objectives and KPIs (specifically PR & EIM counterparts to leverage our assets and gain media exposure & credibility)Manage NA3 Community, including budget allocation, contracts, relationships and activation executions Show less

Cape Town, Western Cape, South Africa

Temp Assignment - Create PR & Newsroom for Emerging Markets HUB (Emerging Markets - Africa, the Middle East, Turkey, Israel and India.) - Develop & implement strategy for EM Newsroom - Represent EM HUB in all requests & interactions with the global team - Provide tools for digital publishing, partner publishing (influencer management) & Public Relations including Press Releases & media guidance

Cape Town Area, South Africa

Drive the execution of the Brand Strategy for Performance & Core concepts for EM South, this includes events, activations, major brand campaigns & influencer/athlete management.Drive the execution of the activation calendar and drive local market initiatives where relevant for Women's’ & Core categories. Manage assigned budgets for the year, ensuring a maximum return on all investments. While still directing the ‘look and feel’ of key concept POS presentations per… Show more Drive the execution of the Brand Strategy for Performance & Core concepts for EM South, this includes events, activations, major brand campaigns & influencer/athlete management.Drive the execution of the activation calendar and drive local market initiatives where relevant for Women's’ & Core categories. Manage assigned budgets for the year, ensuring a maximum return on all investments. While still directing the ‘look and feel’ of key concept POS presentations per campaign and across all categories (Performance, Originals & Core) to the Omni-channel Marketing team (Account Marketing). Strategic planning & implementation of the brand’s branded space installations, POS materials and product presentation across all brands, categories and channels (Own Retail, Wholesale, E-commerce and Franchise) to win the consumer with an cutting edge retail experience. Creation of all local retail campaigns concepts & SIS (Concession store) concepts. Show less

Cape Town Area, South Africa

Deliver exceptional customer experience across all branded touch points in Own Retails & Wholesale.Key interface between the Business Units & Brand Activation teams. Strategic planning & implementation of the brand’s branded space installations, POS materials and product presentation across all brands, categories and channels (Own Retail, Wholesale, E-commerce and Franchise) to win the consumer with an cutting edge retail experience. Define and drive the Retail… Show more Deliver exceptional customer experience across all branded touch points in Own Retails & Wholesale.Key interface between the Business Units & Brand Activation teams. Strategic planning & implementation of the brand’s branded space installations, POS materials and product presentation across all brands, categories and channels (Own Retail, Wholesale, E-commerce and Franchise) to win the consumer with an cutting edge retail experience. Define and drive the Retail Marketing and VM strategy for branded spaces within EM South (incl budget recommendations); in close relationship with the bus/category heads.Directing the ‘look and feel’ of key concept POS presentations per campaign and across all categories to the omni-channel marketing team (account marketing). Providing planning direction of the concepts and RSM needs across all premium branded space installations, incl. Store layouts, siss, wall executions, 3D elements etc. Across all channels and according to the brand’s priorities.Provide solutions to continue customer experience across key accounts fixture system.Key interface between local/EM BU heads, Global/EM store development, Local account & OR marketing and Local store development and VM execution.Brief, monitor, manage and evaluate all vendors for the consolidated individual campaign/branded space executions.Ensure all RSM & VM plans comply with Global standards and guidelines.Part of the virtual women's business unit dedicated to gain market share in the women's space by means of brand activation events, PR, executing strong brand campaigns, creating holistic brand ranges and creating a feminine in-store experience whilst continuously focusing on analysing the methodology of option and space management in our DTC stores and key women’s destination doors. Show less

Cape Town Area, South Africa

Lead field team, keeping customer experience and sales in mind. Train, motivate and coach field team to think commercially. Use product presentation, store windows and campaign implementation to create a clear impact on sales. Research and analysis of competitors. Adjust housing strategy on a weekly basis to increase sales and clear slow-moving stock.

Cape Town

Execution and concept development of merchandising solutions in line with brand objectives and brand strategy.Execute integrated marketing strategy in order to deliver a superior customer experience. Drive special projects through all stages Inspire, drive and manage field team. Compiling; production & distribution of Visual Merchandising communications and initiatives Responsible for compiling Visual Merchandising presentations to field & for monthly… Show more Execution and concept development of merchandising solutions in line with brand objectives and brand strategy.Execute integrated marketing strategy in order to deliver a superior customer experience. Drive special projects through all stages Inspire, drive and manage field team. Compiling; production & distribution of Visual Merchandising communications and initiatives Responsible for compiling Visual Merchandising presentations to field & for monthly marketing meetings. Responsible for Visual Merchandising traffic, deadlines & detailing Visual Merchandising requirements in meeting agendas.Responsible for developing the Visual Housing communication strategy for all Totalsports stores.Creation of all new VM instructions & campaign manuals for per month.Manage VM budget for head office and Regional Visual ManagersDrive Seasonal Housing workshops and develop all Seasonal manuals & Styling guides. Reactive housing after sales analysis.Liaise with TS management team on a daily basis for strategic decision making. Collaborate on art direction for all own-brand shoots for marketing campaigns. Show less

Shop 617, Canal Walk, Cape Town

Range management & merchandise planning. Cash flow management.Trend forecastingDesign of store layout Sales and customer liaisonHuman resource management Supply chain management

Cape Town Area, South Africa

Interpret the brief based on the client’s needsProject managementCost and budgetingStakeholder managementMerchandise controlClothing styling

Bachelor Of Business Administration, Communicationscience And Marketing Management

Education record

Matric Exemption with Merit (Science HG, Mathematics HG, Computer Science SG, Biology HG, English HG, Afrikaans SG)