Deborah Friedman Email & Phone Number

Paris, Fr

Responsible for National Brokerage Coverage across all sales divisions

Paris, Fr

Expanded the WhiteWave portfolio of products by evolving our sales coverage road map through a variety of retailers, store formats, and across all channels and geographies across the US.Transitioned a DSD Business into a warehouse model by converting our portfolio from DSD to direct warehouse

Paris, Fr

- Responsible for growing our $400M Away From Home business (foodservice, C-store, club) with sales and Managing our Trade Budget for the US Selling Organization -Developed, streamlined and formalized our RFP/Bid contract review process for customers-Developed a food service customer segmentation model to guide investment strategies with customers- Commercialize marketing plans for National Sales Organization across multiple product segments and innovation launches

Paris, Fr

- Led a cross functional sales team across a $175M Central/West Region. Expertise in both direct and broker managed sales -Customer mix: Hy-vee, Roundy's SuperValu, Schnucks, AWG, Spartan Nash, Jewel-Developed high level strategic customer partnerships -Leverage and drive high engagement with our broker partners -Recruited, hired, developed, and mentored a selling organization of both Direct employees and Broker partners-Integrated newly acquired businesses into sales strategy

Paris, Fr

Commercialize marketing plans for National Sales Organization across multiple product segments and innovation launches. Collaborate with sales organization on strategy and plan development and execution. Develop national pricing and trade strategies. Manage a team of 4 while working with a broad cross functional team of Field Sales, Marketing, Finance, Operations, PMO, and R&D. Managed $240MM Trade Budget for US Field Sales Organization including monthly forecasting, financial closings, slotting and shopper marketing budgets and deployment of trade objectives to the selling organization-Provided sales financial and customer specific insights into the Business Update Process, Annual Operating Plan and 3 year Strategic Growth Plan -Launched new innovation to field selling organization (ie., RTD Iced Coffee, Coffee Creamers etc.)-Established Merchandising, Assortment, Pricing and Shelving Guidelines for all business segments

New Brunswick, Nj, Us

Managed the Johnson & Johnson Consumer Business Co Marketing Programs and Shopper Marketing with Walmart (Marketing/Insights/Strategy/Research)

New Brunswick, Nj, Us

Managed Various Johnson & Johnson Consumer Businesses across multiple Walmart Categories (First Aid, Baby Care, Skin Care, Foot Care, Body Care). Direct selling responsibility for various customer teams: Walmart, Costco, BJs, Harris Teeter, Wakefern, etc.